Core Insights - The report highlights the transformation of Beijing's time-honored brands (老字号) into modern consumer attractions and competitive industry players, emphasizing their cultural and commercial value [1] - The "14th Five-Year Plan" period is identified as a rapid growth phase for these brands, with significant expansion into various industries beyond traditional commerce [2] - A multi-layered policy support system has been established since 2017, facilitating the upgrade of these brands from mere commercial entities to important cultural and urban service carriers [3] Industry Growth - The number of Beijing's time-honored brands has reached 274, with 77 new brands recognized from 2021 to 2025, marking a significant increase [2] - Revenue for these brands is projected to grow from 135.5 billion yuan in 2021 to approximately 251 billion yuan by 2024, reflecting a compound annual growth rate of 22.8% [2] - The brands have expanded their operational reach to cover all 16 administrative districts in Beijing, integrating deeply into urban development and citizen life [2] Policy Support - A comprehensive policy framework has been developed, including national and local guidelines that support innovation, brand protection, and industry integration [3] - The policy support has enabled the development of time-honored brands across 14 industries, enhancing their innovative capabilities and market presence [3] - The top eight brands contribute 67.7% of the total revenue, showcasing the effectiveness of brand clustering and value reconstruction [3] Innovation and Experience - Brands are leveraging innovation to create immersive cultural experiences, such as integrating traditional products with modern retail formats [4][5] - Digitalization is crucial for connecting with younger consumers, with over 90% of brands having an online presence on major e-commerce platforms [4] - The transformation of traditional stores into multifunctional cultural spaces enhances public cultural offerings and urban cultural landscapes [5] Talent and Challenges - The workforce in the industry has decreased from 46,935 in 2018 to 40,289 in 2023, indicating a challenge in talent retention and acquisition [6] - The current talent structure shows a significant gap in digital and innovative skills, with only 1% of the workforce being digital technology professionals [6][7] - Efforts are being made to address these gaps through talent recruitment and project collaborations [7] Intellectual Property and Ecosystem - The protection of intellectual property is evolving from a focus on rights enforcement to building a comprehensive ecosystem for brand protection [7] - The establishment of cross-regional coordination mechanisms signifies a shift towards collaborative efforts in safeguarding these brands [7] - The development of Beijing's time-honored brands serves as a model for revitalizing similar brands across the country, contributing to the construction of an international consumption center [7]

Core Insights - The "Jingqi Direct Sale" exhibition area at the service trade fair features four main thematic zones: Old Brand Map Zone, Old Brand Product Zone, Live Streaming Zone, and Platform Promotion Zone, creating an immersive interactive space for display, experience, and consumption [1] Group 1 - The Old Brand Product Zone showcases classic products such as Beibingyang soda, Yili biscuits, and Wuyutai tea, along with cultural and creative products like "Beijing You Li" and the "Jingjing Tiger" series, highlighting the achievements in revitalizing old brands and supporting consumption [1] - The "Jingqi Direct Sale" platform launched the "Old Brand Online Map 1.0," which utilizes an interactive screen for visual operations, presenting the historical culture, brand stories, and digital transformation achievements of Beijing's old brands [1] - This initiative enriches the brand matrix of old brands on the platform and creates a new window for digital brand communication, facilitating a one-stop cloud experience for consumers to explore the century-old craftsmanship of Beijing enterprises [1]

Core Insights - The "Jingqi Direct Sale" exhibition area at the service trade fair features four main thematic zones, including a time-honored brand map zone, a time-honored product zone, a live streaming zone, and a platform promotion zone, creating an immersive interactive space for display, experience, and consumption [1] Group 1 - The exhibition showcases classic products from time-honored brands such as Beibingyang soda, Yili biscuits, and Wuyutai tea, along with cultural and creative products under the "Beijing You Li" brand and self-owned brand tea products, highlighting the achievements of "Jingqi Direct Sale" in promoting the youthfulness of time-honored brands and consumer assistance [1] - The "Jingqi Direct Sale" platform launched the "Time-Honored Brand Online Map 1.0" at the fair, which utilizes an interactive large screen for visual operation, presenting the historical culture, brand stories, and digital transformation achievements of Beijing's time-honored brands [1] - This initiative enriches the brand matrix of time-honored brands on the platform and creates a new window for digital brand communication, facilitating a one-stop cloud experience for consumers to explore the century-old craftsmanship of Beijing enterprises, thus enabling a two-way empowerment of brand culture and consumer experience [1]