自2017年以来，从国家到地方层面构筑了多层次、系统化的政策支持体系。从国家《"十四五"规划和 2035年远景目标纲要》的宏观指引，到北京《培育建设国际消费中心城市实施方案》的具体落地，再到 《北京老字号认定管理办法》等专项政策的精细化管理，政策覆盖了改革创新、品牌保护、产业融合、 国资发展等关键环节。政策的多维支撑，使老字号从商业主体升级为兼具文化使命和城市服务功能的重 要载体。 到2025年，北京已形成覆盖14个行业的老字号发展格局，政策体系的多层次支持为老字号创新发展注入 了强劲动力。老字号的规模扩张并非简单的数量增长，而是品牌集群效应与产业价值重构的双重结果。 在274家老字号中，前8家百亿级以上企业贡献67.7%的营收，这不仅仅是头部效应的体现，更是老字号 企业通过品牌矩阵和产业链延伸实现的价值倍增。 在守正创新中激活发展动能，将历史文化底蕴转化为现实消费吸引力和行业竞争力，承载深厚文化与商 业价值的传统优势，正为老字号产业集群赋予新的时代使命。北京青年报记者昨天从北京老字号协会获 悉，根据协会近期发布的《北京老字号传承创新发展报告（2021—2025）》，对老字号阶段性发展实践 进行的系统性梳理与 ...

Core Insights - The "Jingqi Direct Sale" exhibition area at the service trade fair features four main thematic zones: Old Brand Map Zone, Old Brand Product Zone, Live Streaming Zone, and Platform Promotion Zone, creating an immersive interactive space for display, experience, and consumption [1] Group 1 - The Old Brand Product Zone showcases classic products such as Beibingyang soda, Yili biscuits, and Wuyutai tea, along with cultural and creative products like "Beijing You Li" and the "Jingjing Tiger" series, highlighting the achievements in revitalizing old brands and supporting consumption [1] - The "Jingqi Direct Sale" platform launched the "Old Brand Online Map 1.0," which utilizes an interactive screen for visual operations, presenting the historical culture, brand stories, and digital transformation achievements of Beijing's old brands [1] - This initiative enriches the brand matrix of old brands on the platform and creates a new window for digital brand communication, facilitating a one-stop cloud experience for consumers to explore the century-old craftsmanship of Beijing enterprises [1]

Core Insights - The "Jingqi Direct Sale" exhibition area at the service trade fair features four main thematic zones, including a time-honored brand map zone, a time-honored product zone, a live streaming zone, and a platform promotion zone, creating an immersive interactive space for display, experience, and consumption [1] Group 1 - The exhibition showcases classic products from time-honored brands such as Beibingyang soda, Yili biscuits, and Wuyutai tea, along with cultural and creative products under the "Beijing You Li" brand and self-owned brand tea products, highlighting the achievements of "Jingqi Direct Sale" in promoting the youthfulness of time-honored brands and consumer assistance [1] - The "Jingqi Direct Sale" platform launched the "Time-Honored Brand Online Map 1.0" at the fair, which utilizes an interactive large screen for visual operation, presenting the historical culture, brand stories, and digital transformation achievements of Beijing's time-honored brands [1] - This initiative enriches the brand matrix of time-honored brands on the platform and creates a new window for digital brand communication, facilitating a one-stop cloud experience for consumers to explore the century-old craftsmanship of Beijing enterprises, thus enabling a two-way empowerment of brand culture and consumer experience [1]