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沈阳打造优质消费供给 挖掘扩展内需潜力
Sou Hu Cai Jing· 2025-12-25 10:59
据介绍,沈阳支持健全首发经济服务体系,支持打造一批首发中心、首发经济集聚区,在重点商圈商 街、创意园区、文化场所等打造多层次的新品发布平台载体。支持具有引领性的国内外品牌开设高能级 首店、旗舰店、概念店,并推动首店向总店、总部提升发展。 同时,沈阳将打造一批商旅文体健融合的消费新场景。推动形成服务消费集聚区,支持重点商圈商街、 文旅集聚区、传统购物型商超、废旧工业厂区向多元消费场景升级,拓展增加文化时尚、健康体育、艺 术展览、主题社交、休闲娱乐等服务消费功能,推动重点赛事活动及演出"进商圈、进街区、进景区"。 发展夜间经济,打造夜间文化和旅游消费集聚区。支持外贸优品展销中心、特色购物中心或购物区、外 贸优品品牌集聚的特色商业街优化升级,推广自主品牌+直供直销,打造具有特色和吸引力的消费场 景。 12月25日,消费新业态新模式新场景政策申报工作动员会在沈阳举行。沈阳市商务局 供图 会议强调,要以扩大优质消费供给为核心,以创新消费场景载体为抓手,以激发市场主体活力为关键, 从严从实培育优质试点项目,确保政策举措落地见效。 依托互联网数字娱乐平台和知识产权(IP)孵化平台,沈阳将打通设计、开发、生产、营销、推广全产 ...
促消费再出招 支持优质消费资源与知名IP跨界联名 专家:有利于提升产业生态创新活力,催生新业态与就业机会
Mei Ri Jing Ji Xin Wen· 2025-09-30 16:01
Core Viewpoint - The joint notice issued by the Ministry of Finance and the Ministry of Commerce aims to support new consumption models and scenarios, particularly focusing on traditional brands and new consumer brands, to enhance industry innovation and create new employment opportunities [1][2]. Group 1: Support for New Consumption Models - The notice encourages the establishment of new stores and flagship stores by leveraging local quality consumption resources, promoting "new products from old brands" and "national trendy products" [1]. - It aims to cultivate a batch of new consumption leading enterprises through the transformation and upgrading of related companies [1][2]. Group 2: Pilot Cities and Financial Support - Approximately 50 cities will be supported in the pilot program, with a focus on large and super-large cities with significant population and development potential. The policy will be implemented over two years [1][3]. - Central financial support will provide subsidies of 400 million yuan for each super-large city, 300 million yuan for large cities, and 200 million yuan for other cities, with funds distributed in two batches based on performance evaluations [3][4]. Group 3: Cross-Industry Collaboration - The notice promotes collaboration between quality consumption resources and well-known intellectual properties (IPs) to create immersive consumption spaces and develop a series of peripheral products [2]. - It emphasizes the importance of integrating local cultural characteristics with national trendy IPs and traditional resources to create innovative and socially engaging consumption scenarios [2]. Group 4: Evaluation and Accountability Mechanisms - The notice includes specific requirements for the use of financial resources, linking remaining funds to performance and establishing a tiered subsidy mechanism to ensure efficient use of funds [3][4]. - A competitive evaluation mechanism will be implemented to assess pilot city applications, focusing on both economic indicators and local governance capabilities to ensure compliance and safety in fund usage [4].