新华社杭州12月27日电（记者张璇、魏董华、夏亮）回望2025年，浙江消费市场不断涌现新动态，共同勾勒出一幅充满生机与创新的消费新 图景。在文化IP引领的"情绪消费""故事消费"、数字技术赋能的市场新形态、以及"赛事+文旅"融合发展的活力场景之中，市场正展现出消费领域 的巨大潜力。 黑神话BLACKMYTH全国首家线下零售店 义乌第六代市场 2025年10月14日，浙江义乌第六代市场全球数贸中心开业运营，标志着义乌开启了从传统贸易模式向数字贸易生态跃升的新进程。 2025年9月底，黑神话BLACKMYTH全国首家线下零售店在杭州市西湖区转塘街道艺创小镇内开始对外营业。2024年8月，备受瞩目的国产 3A游戏《黑神话：悟空》发布后在全球范围内爆火，一年多来，热度持续不减。 11月1日，位于杭州市西湖区转塘街道艺创小镇里的"黑神话BLACKMYTH"全国首家线下零售店，不少消费者正在店内选购。新华社记者 刘力航 摄 记者前去探访看到，除了琳琅满目的周边产品外，店内还有各种展出性质的雕塑、模型，"展"与"售"相得益彰。 IP消费经济时代来了。这里不仅仅是一家周边产品零售店，更像是一个综合性文化空间。 从今年大火的" ...

据介绍，沈阳支持健全首发经济服务体系，支持打造一批首发中心、首发经济集聚区，在重点商圈商 街、创意园区、文化场所等打造多层次的新品发布平台载体。支持具有引领性的国内外品牌开设高能级 首店、旗舰店、概念店，并推动首店向总店、总部提升发展。 同时，沈阳将打造一批商旅文体健融合的消费新场景。推动形成服务消费集聚区，支持重点商圈商街、 文旅集聚区、传统购物型商超、废旧工业厂区向多元消费场景升级，拓展增加文化时尚、健康体育、艺 术展览、主题社交、休闲娱乐等服务消费功能，推动重点赛事活动及演出"进商圈、进街区、进景区"。 发展夜间经济，打造夜间文化和旅游消费集聚区。支持外贸优品展销中心、特色购物中心或购物区、外 贸优品品牌集聚的特色商业街优化升级，推广自主品牌+直供直销，打造具有特色和吸引力的消费场 景。 12月25日，消费新业态新模式新场景政策申报工作动员会在沈阳举行。沈阳市商务局 供图 会议强调，要以扩大优质消费供给为核心，以创新消费场景载体为抓手，以激发市场主体活力为关键， 从严从实培育优质试点项目，确保政策举措落地见效。 依托互联网数字娱乐平台和知识产权(IP)孵化平台，沈阳将打通设计、开发、生产、营销、推广全产 ...

Core Insights - The South Korean Ministry of SMEs and Startups (SME Ministry) has announced a plan to enhance online exports for small and medium-sized enterprises (SMEs) by developing a "K-Brand" platform and providing customs support [2] Group 1: Policy Initiatives - The SME Ministry aims to discover specialized domestic platforms for "K-Brand" and strengthen support for exporting SMEs through logistics and customs assistance [2] - The government will provide financial support for website redesign, overseas market research and analysis, and global marketing, with policy funding reaching up to 1 billion KRW [2] - The focus will be on supporting platforms targeting emerging markets, including Latin America, and those exporting K-pop related products, merchandise, and home decor items [2] Group 2: Customs and Intellectual Property Measures - The government, led by the Customs Office, will work on expanding the scope of simplified export declarations and improving the e-commerce export declaration system [2] - Measures will be taken to simplify the domestic re-entry process for returned export goods [2] - To address issues of counterfeiting and plagiarism, the SME Ministry will collaborate with the Intellectual Property Office to form a "Korean Brand Intellectual Property Protection Consultation Body" [2]

Core Viewpoint - The article discusses the rising popularity of the Spartan Race, a type of obstacle course racing, among the middle class in Beijing, highlighting its appeal as a new form of outdoor activity that combines physical challenge with social status. Group 1: Spartan Race Overview - The Spartan Race is described as an "obstacle course race" where participants navigate various challenges over a distance of 5 to 10 kilometers [1][18] - The race includes a variety of obstacles such as climbing, crawling, and jumping through fire, making it a physically demanding event [4][6] - Participants often prepare extensively for the race, focusing on both physical appearance and performance [10][13] Group 2: Market Dynamics - The Spartan Race has become a billion-dollar market, with ticket prices averaging 450 yuan, indicating a high entry cost for participants [28][29] - In 2020, ticket revenue for Spartan events reached 220 million yuan, showcasing the financial success of the event [32] - The children's version of the race has also seen significant growth, with ticket sales reaching 4 million yuan in Shanghai alone in 2023 [38] Group 3: Consumer Behavior - Middle-class participants view the race as a way to showcase their physical fitness and social status, often investing in high-end athletic gear [10][13] - The race encourages social interaction and teamwork, with participants often helping each other through challenges [21] - The emotional value created by the race, such as memorable photos and shared experiences, enhances its appeal to participants [25][28] Group 4: Broader Implications - The Spartan Race reflects a societal shift where physical challenges are seen as a means to combat feelings of futility in modern life [59][61] - The event serves as a microcosm of personal growth, where overcoming obstacles translates to a sense of achievement and fulfillment [61][64]

Core Insights - The collaboration between the high-end hotpot brand "湊湊" and the international IP "米菲MIFFY" aims to enhance brand identity rather than solely focusing on sales growth [1][2] - The partnership is expected to significantly boost revenue during the collaboration period, with a target of over 6 table turnovers during holidays and a 25% increase in customer traffic [1] - The trend of IP collaborations in the restaurant industry is growing, providing brands with increased visibility and unique consumer experiences [1] Group 1: Collaboration Strategy - 湊湊 evaluates potential IP partners based on brand alignment, shared values, and the ability to create immersive experiences for consumers [2] - The collaboration with 米菲 is seen as a starting point for long-term value creation, with plans for future partnerships based on consumer feedback [2] - The focus is on enhancing brand perception through experiential marketing rather than just short-term traffic boosts [2] Group 2: Expansion and Market Positioning - 湊湊 is actively pursuing new store openings, with 6 new or renovated locations signed and over 10 potential projects in negotiation [3] - The company emphasizes a "quality over quantity" approach in its expansion strategy, focusing on prime locations in core business districts [3] - In a competitive hotpot market, maintaining consumer trust and delivering high-quality dining experiences are seen as essential for success [3]

Group 1 - The core viewpoint of the articles highlights the increasing trend of collaboration between restaurant brands and popular IPs, with a significant rise in such partnerships in the first quarter of 2023, exceeding a hundred collaborations [1][2] - The collaboration between the hot pot brand "湊湊" and the international IP "米菲MIFFY" aims to boost performance, targeting a holiday table turnover rate of over 6 times and a 25% increase in store traffic during the collaboration period [1][2] - The industry anticipates a "cooling period" for brand collaborations starting in 2024, as consumers become more rational about such partnerships, making "hit collaborations" less common [1][3] Group 2 - 湊湊's collaboration includes themed meal packages featuring 米菲-shaped products, along with upgraded membership benefits, indicating a strategic approach to enhance customer engagement and sales [2] - A survey indicates that 47.3% of consumers feel overwhelmed by the number of collaboration activities, suggesting a potential decline in consumer interest and engagement with such promotions [3] - The brand's strategy includes a focus on aligning the chosen IP with its target demographic, particularly families, to enhance its market appeal [2][4] Group 3 - 湊湊 is facing significant operational challenges, including a net reduction of 60 stores by the end of 2024, highlighting the competitive pressures in the restaurant industry [4] - The company plans to adopt a more selective approach to store openings, focusing on locations that align with its brand positioning, as evidenced by its themed restaurants in strategic locations [4] - Industry experts suggest that while IP collaborations can drive brand differentiation and sales, they should not replace the need for high product quality and innovation [5]