在茶饮店密不透风的两广市场，又跑出一个"千店级品牌"。 聚焦城中村/乡镇，只开夫妻老婆店，主打老红糖珍珠奶茶，产品低至7元/杯，近两年开出了1800+门店。近期，这个下沉品牌已经悄然进军上海、深圳。 茶饮如此内卷，这个品牌是怎么找到"市场缝隙"的？"农村包围城市"的方法还奏效吗？ 相信夫妻店能吃苦，肯坚守。通过亲戚、朋友、邻里的口碑介绍，以茶饮行业最原始的模式拓店，"有的客户，一个家族开出几十家。" "两广"又现黑马 这个品牌已开出1800+店 在两广的城中村和乡镇市场，一个来自"中国奶茶之乡"的品牌，正在快速跑马圈地，今年有望突破2000家。 这个品牌的横空出世，打破了我对行业的很多认知。 比如，在头部不断下沉、门店加密下，"下沉市场茶饮已然饱和"似乎已成行业共识，而这个品牌却在广东和广西的城中村、乡镇、工业区等渠道，4年时 间开出了1800+门店。 图片来源于小红书@怼怼 已获授权 又如，随着行业日趋成熟，茶饮被认为不适合"零基础"入场时，这个品牌坚持只做"夫妻老婆店"，拒绝职业加盟商。 再如，如今社会化营销已成每一家品牌的标准动作，而这个品牌在小红书上至今没有官方账号；短视频平台也很少发团购券；更不去追 ...

Core Insights - A new "thousand-store brand" has emerged in the tea beverage market, focusing on rural and town markets in Guangdong and Guangxi, with over 1800 stores opened in just four years, aiming to surpass 2000 stores this year [1][6][17] - The brand, known as "Baojinzhu," has successfully identified market gaps despite the saturation of the tea beverage market, employing a unique strategy of targeting less competitive areas [1][20] Market Strategy - The brand focuses on opening "couple-run stores," avoiding professional franchisees, which allows for lower operational costs and higher commitment from owners [3][12] - By leveraging word-of-mouth marketing through family and friends, the brand has expanded rapidly without relying on social media or traditional marketing channels [3][20] Product Offering - Baojinzhu offers a diverse menu with over 40 SKUs, primarily featuring old brown sugar pearl milk tea priced at 7 yuan per cup, ensuring affordability and variety for a wide customer base [11][9] - The brand emphasizes a "soft and chewy" texture for its pearls, which are made using a unique production process that enhances flavor absorption [16] Financial Performance - Individual stores reportedly achieve daily revenues exceeding 2000 yuan, with some stores generating over 10,000 yuan in peak sales [3][8] - The low rent and labor costs in rural areas contribute to an annual profit of approximately 200,000 yuan per store [3][12] Expansion Plans - With the saturation of the Guangdong and Guangxi markets, Baojinzhu is now expanding into cities like Shenzhen and Shanghai to sustain growth [17][19] - The founder acknowledges the need for a corporate transformation to support this expansion, focusing on improving brand management and operational efficiency [19][20]