本文转载自每日经济新闻 值班编辑 | 江江 视觉 | 顾芗 老铺黄金又涨价了。 据多家媒体报道，8月25日老铺黄金京东旗舰店及天猫旗舰店大部分产品已经涨价，1万-3万元左右的热 门饰品大约上调了1000-3000元，主要产品涨幅在5%-13%左右。 北京SKP门店工作人员表示，这一次多款产品涨价幅度在10%~12%。而今年2月的那一轮提价，涨幅 5%~12%。 顾客涨价前"抢购" 8月25日的涨价并非突发事件。 8月15日，老铺黄金微信公众号发布调价预告，表示将于8月25日进行产品提价调整，详情以线上线下门 店产品实际标价为准。 北京SKP门店工作人员则表示，这次主要产品的价格涨幅在10%~12%之间，个别款式可能会略少一点。 因为产品款式、工艺及宝石辅料等因素不同，产品价格上调幅度会略有不同。比如，镶嵌红色钻石的中 号玫瑰花窗，此前价格约2.2万余元，目前为2.4万余元，涨价约2000元，涨幅不到10%。 而另一款热门款式十字金刚杵项链，小号7.8克的价格在今年2月10日时还只有10750元，如今定价13000 元，涨了2250元，涨幅20%。工作人员解释称，今年2月底涨过一次价格，加上这一次，才变成20% ...

Group 1 - The core viewpoint of the articles highlights that Lao Pu Gold has raised prices for the second time this year, but unlike previous instances, there has not been a significant surge in consumer purchases [1][2] - Lao Pu Gold's pricing strategy differs from traditional gold stores, focusing on brand premium, craftsmanship value, cultural significance, and scarcity, rather than solely on weight and processing fees [1][2] - The actual price increase of Lao Pu Gold's mainstream products is still lower than the rise in international gold prices, providing room for price adjustments [1][2] Group 2 - The frequent price increases in the luxury goods sector, including brands like Hermes and Chanel, have led to an average price increase of about 50% since 2020 [1][2] - The strategy of price increases is aimed at consolidating brand value and maintaining profits, while also stimulating consumer purchasing desire [2] - However, the high frequency of price increases has led to consumer fatigue, with some luxury brands acknowledging the failure of their pricing strategies and opting for price reductions [2]