【#老铺黄金涨价5%至13%# 涨价已成奢牌常用策略】8月25日上午，新京报贝壳财经记者从老铺黄金京 东旗舰店及天猫旗舰店看到，大部分产品已经涨价，1万-3万元左右的热门饰品大约上调了1000-3000 元，主要产品涨幅在5%-13%左右。这是老铺黄金年内第二次涨价。据了解，老铺黄金每年调价两至三 次，今年2月涨价前，多家门店发布预告并进行限购，曾引发排队抢购，热门款更是"一货难求"。不 过，此次老铺黄金宣布提价，多家门店表示未再现抢购热潮。 频繁调价背后，老铺黄金走的是一条区别于传统金店的商业模式。 盘古智库高级研究员江瀚向贝壳财经表示，传统金店多以"克重+工费"为核心的盈利模式，利润受国际 金价波动影响较大。而老铺黄金更接近奢侈品的商业逻辑，依托品牌溢价、工艺价值、文化内涵与稀缺 性构建价格体系。他指出，老铺黄金主流产品的实际涨价幅度仍低于同期黄金原料价格涨幅，这也为其 调价提供了空间。另一方面，"买涨不买跌"的消费心理也在推动部分消费者在预期看涨背景下果断入 手。 黄金项链热销榜 ·第1名 > ¥12681 券后价 1万+人付款 包邮 回头客5万 老铺黄金旗舰店 进店 > 天猫 老铺黄金足金如意圆满 吊 ...

Core Viewpoint - Lululemon is facing significant challenges in maintaining growth, particularly in its core North American market, leading to a substantial drop in stock price after disappointing earnings and lowered guidance [3][4][5]. Group 1: Financial Performance - Lululemon's first-quarter revenue in North America grew by only 3% year-over-year, with comparable sales down by 2%, indicating a decline in customer retention [5][6]. - The company's net profit for the quarter decreased by 2.13% to $315 million, marking the first decline since the pandemic's impact in 2020 [6]. - Analysts have expressed skepticism about Lululemon's ability to recover in North America, with Morgan Stanley cutting its price target from $389 to $303 per share [7]. Group 2: Market Dynamics - The brand is losing its core customers, particularly as U.S. middle-class consumers reduce spending on high-end athletic apparel [6][11]. - In China, while revenue grew by 21%, comparable sales only increased by 7%, suggesting a slowdown in growth despite the market's overall performance [9][12]. - Lululemon's expansion plans have fallen short, with only three new stores opened in China this year, compared to an initial target of 40-50 [9]. Group 3: Competitive Landscape - Lululemon faces increasing competition from brands like Alo Yoga, Vuori, and Gymshark, as well as established players like Nike and Adidas, which are capturing market share among younger consumers [11][12]. - The brand's recent shift towards a more fashion-oriented image has diluted its core identity, leading to concerns about product differentiation and market positioning [18]. Group 4: Strategic Responses - To mitigate financial impacts, Lululemon is optimizing procurement and negotiating with suppliers to reduce costs, while also planning to raise prices on some products [12][13]. - The company is attempting to diversify its product offerings, including men's apparel and footwear, but has struggled to achieve significant growth in these categories [14][16].

Core Viewpoint - The luxury goods industry is experiencing a slowdown in growth due to excessive price increases, which have led to declining revenues and profits for major brands like Chanel and Burberry [2][6]. Pricing Strategy - Many luxury brands have relied on price increases to drive performance, but this strategy is now backfiring as consumer demand diminishes [2][6]. - Chanel's revenue fell by 5.3% to $18.7 billion, and net profit dropped by 28.2% to $3.4 billion, marking the first decline in both metrics since the pandemic [2]. - Burberry reported a 17% decrease in revenue to £2.461 billion and a 94% drop in adjusted operating profit [6]. Price Increases and Consumer Sentiment - Luxury brands have raised prices at a rate exceeding inflation, with Chanel's 2.55 handbag price increasing by 120% from 2019 to 2024 [4]. - The average price increase across luxury brands has surpassed 50%, leading to a significant reduction in consumer interest [6]. - The perception of value among consumers has shifted, with many now feeling that prices are too high, impacting their purchasing decisions [9]. Market Dynamics - The Asia-Pacific market, particularly China, has been a significant growth driver for luxury brands, contributing over 30% to global luxury goods consumption [8]. - The second-hand luxury market is also experiencing a downturn, with previously stable prices for brands like Chanel and Hermes now declining [9]. - The interconnectedness of the first and second-hand markets means that a lack of confidence in resale values can adversely affect new product sales [9]. Brand Strategies and Adjustments - In response to declining sales, brands like Burberry are restructuring and planning to reduce prices on certain products to regain consumer interest [10]. - The luxury market is witnessing a shift as brands attempt to recalibrate their pricing strategies to align with consumer expectations and market conditions [10].

Core Viewpoint - The luxury goods industry is facing a slowdown in growth due to excessive price increases, which have begun to suppress consumer demand and negatively impact company revenues and profits [1][5]. Group 1: Company Performance - Chanel reported a 5.3% decline in revenue to $18.7 billion and a 28.2% drop in net profit to $3.4 billion for 2024, marking the first time since the pandemic that both revenue and profit have decreased [1][3]. - Burberry's latest financial results showed a 17% decrease in revenue to £2.461 billion and a 94% drop in adjusted operating profit to £26 million [4]. - The CEO of Burberry acknowledged that the company's previous high-end pricing strategy led to a misalignment with its core audience, resulting in excessive product pricing [4]. Group 2: Pricing Strategy - Luxury brands have been increasing prices at a double-digit rate annually since 2020, outpacing inflation and leading to a significant rise in average selling prices [2][5]. - For instance, the price of Chanel's 2.55 handbag surged by 120% from RMB 38,100 in May 2019 to RMB 84,000 in March 2024 [2]. - The aggressive pricing strategy has resulted in a 50% average price increase across the industry, which has diminished consumer interest in luxury goods [5]. Group 3: Market Dynamics - The luxury market's growth has been heavily reliant on Chinese consumers, who accounted for over 30% of global personal luxury goods consumption [6]. - The second-hand luxury market is experiencing a downturn, with previously stable prices for brands like Chanel and Hermes beginning to falter [7]. - The perception of luxury goods as investment items is changing, with consumers becoming more cautious about high-priced purchases [8]. Group 4: Future Outlook - Companies are now considering price adjustments to regain consumer interest, with Burberry planning to lower leather goods prices and Mulberry aiming to keep 60% of its products priced below £1,095 [8].