Group 1 - The core viewpoint is that price increases have become a common strategy for luxury brands, with Old Puh Gold recently raising prices by 5% to 13% on popular products, marking its second price hike this year [1][2] - Old Puh Gold's pricing strategy differs from traditional gold stores, focusing on brand premium, craftsmanship value, cultural significance, and scarcity rather than just weight and processing fees [1] - The actual price increase of Old Puh Gold's mainstream products remains lower than the rise in gold raw material prices, providing room for adjustment [1] Group 2 - The luxury goods market has seen an average price increase of about 50% since 2020, with brands like Chanel and Hermes frequently raising prices [2] - Chanel's classic handbag price has surged from 38,000 yuan in 2019 to nearly 90,000 yuan, reflecting over ten price hikes [2] - Hermes announced a global price increase of 6% to 7% earlier this year [2]

Group 1 - The core viewpoint of the articles highlights that Lao Pu Gold has raised prices for the second time this year, but unlike previous instances, there has not been a significant surge in consumer purchases [1][2] - Lao Pu Gold's pricing strategy differs from traditional gold stores, focusing on brand premium, craftsmanship value, cultural significance, and scarcity, rather than solely on weight and processing fees [1][2] - The actual price increase of Lao Pu Gold's mainstream products is still lower than the rise in international gold prices, providing room for price adjustments [1][2] Group 2 - The frequent price increases in the luxury goods sector, including brands like Hermes and Chanel, have led to an average price increase of about 50% since 2020 [1][2] - The strategy of price increases is aimed at consolidating brand value and maintaining profits, while also stimulating consumer purchasing desire [2] - However, the high frequency of price increases has led to consumer fatigue, with some luxury brands acknowledging the failure of their pricing strategies and opting for price reductions [2]