Core Insights - The Hong Kong entertainment and media industry is projected to achieve a compound annual growth rate (CAGR) of 2.26% over the next five years, with the market size expected to exceed $15 billion by 2029, driven by advertising revenue and generative AI technology [1][2] Group 1: Advertising Revenue Shift - The core growth driver for the Hong Kong entertainment and media sector will shift from "consumer payments" to "advertising revenue" over the next five years, with advertising revenue's share increasing from approximately 20% in 2020 to about 33% by 2029 [2] - AI-driven connected TV advertising market share is expected to rise from 5.9% in 2020 to 22% by 2024, and is projected to capture nearly 45% of traditional TV advertising revenue by 2029, with a market size of approximately $51 billion [2] Group 2: Internet Advertising and Streaming Platforms - The key growth areas for the Hong Kong entertainment and media industry will be internet advertising and streaming platforms, with respective annual growth rates of 7.4% and 4.6% [2] - Internet advertising revenue in Hong Kong is anticipated to grow from $1.8 billion in 2024 to $2.6 billion by 2029, although the growth rate is expected to slow from 14.3% in 2024 to 4.9% by 2029 due to market maturity [2] Group 3: Streaming Market Dynamics - The Hong Kong streaming platform market is projected to have a CAGR of 4.6%, with revenues expected to increase from $490 million in 2024 to $613 million by 2029 [3] - Users in Hong Kong are inclined towards ad-free subscription models, with video-on-demand (VOD) subscription revenue expected to account for 80% of total streaming platform revenue by 2029 [3] Group 4: Film and Live Music Market Growth - The Hong Kong film market is expected to see a decline in overall box office revenue to $172 million in 2024, but it is projected to rise to $210 million by 2029, supported by a strong base of movie enthusiasts [5] - The live music market in Hong Kong is anticipated to continue its growth, with revenues expected to reach $207 million by 2025 and $218 million by 2029, bolstered by government support and new venues like the Kai Tak Sports Park [5][6]

Core Viewpoint - Bank of America reaffirms "buy" rating for Roku, raising target price to $100, indicating approximately 21% upside potential from current stock price, driven by strategic alliance with Amazon and leadership in connected TV advertising market [1] Group 1: Strategic Developments - Roku announced deepened cooperation with Amazon, allowing exclusive access to Amazon's demand-side platform for its advertising resources, significantly expanding advertising reach and improving efficiency [1] - The new advertising solution is expected to cover 40% more unique viewers while reducing ad repetition by nearly 30%, with full rollout planned for Q4 2025 [1] Group 2: Financial Projections - Adjusted EBITDA for Roku is projected to grow from $260 million in 2024 to $671 million in 2027, with significant improvements in earnings per share expected [2] - Free cash flow is anticipated to increase from $213 million in 2024 to $692 million in 2027, providing ample resources for future strategic investments [2] Group 3: Market Potential - Roku's growth potential is driven by the continuous expansion of the connected TV advertising market, global growth in streaming video users, and the potential for increased ad fill rates [3] - The strategic partnership with Amazon is expected to reshape the connected TV advertising landscape, capitalizing on long-term growth trends in the streaming industry [3]