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乐自天成:IP玩具头部公司,发展潜力大
GOLDEN SUN SECURITIES· 2025-07-27 10:47
Group 1 - The investment rating for the industry is "Accumulate (Maintain)" [4] - The report highlights that the IP toy industry in China is experiencing significant growth, with the market size reaching 1,742 billion RMB in 2024, and IP toys accounting for over 43% of this market [2][60] - The report emphasizes the strong financial performance of the company, with projected revenue of 630 million RMB in 2024, representing a year-on-year growth of 30.7% [1][26] Group 2 - The report identifies three core competitive advantages of the company: IP resources, channel coverage, and supply chain efficiency [3][36] - The company has established a unique competitive advantage system in the IP derivative market, creating a complete business loop through self-owned and authorized IP operations [3][36] - The report notes that the company has successfully expanded its overseas market presence, with overseas revenue projected to reach 147.4 million RMB in 2024, a 152% increase year-on-year [1][15] Group 3 - The report discusses the "Guzi Economy," which refers to the economic activities surrounding secondary cultural products, indicating a broad growth potential in this sector [2][36] - The report forecasts that the overall market size for IP derivatives will exceed 3,357 billion RMB by 2029, with a compound annual growth rate of over 14% from 2024 to 2029 [60][64] - The report highlights that the core consumer group for IP toys is primarily under 35 years old, showing a strong interest and emotional connection to IP content [64][68]