北京商报讯（记者 郭秀娟 实习记者 王悦彤） 8月7日，西麦食品在投资者互动平台回答投资者提问称， 贺州西麦西一生物科技有限公司是公司新投资设立的企业，未来将专注于大健康类产品的开发。公司在 前期已推出红参肽饮、胶原蛋白肽饮产品。未来公司将充分融合公司的竞争优势和合作伙伴的尖端技 术，研发更多的功能性健康食品，构建药食同源发酵健康产品矩阵。 ...

Core Viewpoint - Ximai Foods, known as "China's Oatmeal First Stock," has outlined its plans for the next 3-5 years, focusing on health food centered around oats and expanding its market share, particularly in the cold oatmeal sector and the broader health industry [1][3] Group 1: Company Performance - Ximai Foods aims to achieve a 15% revenue increase by 2025, despite facing a declining net profit margin over the past five years [1][3] - From 2019 to 2024, Ximai Foods' revenue grew from 973 million to 1.896 billion, while net profit margin decreased from 16.18% to 7.02% [3][4] Group 2: Cost Pressures - The company is experiencing significant cost pressures, particularly due to rising raw material costs, with a 27.13% increase in operating costs in 2024, outpacing the 20.16% revenue growth [4][5] - Ximai Foods relies heavily on Australian oats, which constitute about 90% of its raw material supply, making it vulnerable to price fluctuations and supply issues [4][5] Group 3: Strategic Initiatives - To mitigate costs, Ximai Foods plans to increase the use of domestic oats and is developing a stable supply chain, including a new production base in Zhangbei [4][5] - The company is diversifying its product offerings by entering the health sector, launching various protein powders and beverages, although these new products currently contribute a small percentage to total revenue [6][7] Group 4: Market Challenges - The overall oatmeal market is experiencing slowed growth, with a significant decline noted in 2022, prompting Ximai Foods to seek new growth avenues in the health sector [6][7] - The competitive landscape in the health market is intense, with established players dominating, posing challenges for Ximai Foods as a new entrant [7][8]

Market Overview and Application Distribution - The Chinese collagen peptide drink market covers multiple application areas, with health supplements and others accounting for the highest share at 32.5%, indicating widespread consumer recognition of its health benefits [1][6] - Skin rejuvenation applications follow at 22.0%, and medical dressings at 16.6%, reflecting the market's significant presence in beauty and medical fields [1][6] - Other areas such as functional skincare products (10.5%) and biomedical materials (4.9%) also hold certain market shares, showcasing a diversified application landscape [1] Competitive Landscape and Leading Brand Performance - The market is characterized by a duopoly between leading brands, with汤臣倍健 and 五个女博士 holding market shares of 14.8% and 14.3% respectively, indicating a high market concentration [1][34] - International brands like 玛丽安娜 (4.8%) and 斯维诗 (3.5%) also have notable market shares, while local brands such as HEESSU (10.6%) and 谷珍福 (8.1%) are gradually emerging through differentiated positioning [1][34] - Overall, the top brands collectively account for approximately 65.2% of the market, leaving 34.8% for other competitors [1][34] Sales Channels and Emerging Platform Performance - The sales channels for collagen peptide drinks exhibit a coexistence of traditional and emerging platforms, with comprehensive e-commerce platforms (Tmall, JD, Pinduoduo) remaining the primary channels [1][22] - Social e-commerce platforms, particularly 抖音, have shown rapid growth, capturing 60% of the market share in 2023, establishing itself as a core player among emerging channels [1][22] - Offline channels such as supermarkets/convenience stores and specialty stores/beauty salons still play significant roles, while professional exhibitions, cross-industry collaborations, and direct sales/micro-businesses supplement market coverage [1][22] Consumer and Product Characteristics Analysis - The consumer demographic is predominantly female, focusing on beauty and health management needs, with a wide age range from young adults to the elderly [2] - The product format is primarily portable beverages with diverse flavors (e.g., fruit, grape) and emphasizes ingredient innovation (e.g., added vitamins, minerals, plant extracts) [2] - Market research indicates that live streaming is the primary marketing method, accounting for 80.57%, followed by influencer collaborations (58.60%) and brand self-operated accounts (27.27%) [2] Production Model and Industry Research Methods - The report mentions that the production model for collagen peptide products involves raw material procurement, process research and development, and quality control, although specific details are not elaborated [3] - Various research models are employed in the industry analysis, including SWOT analysis, PEST analysis, brand five-dimensional positioning, 3C strategic triangle, and AARRR growth model, providing a multi-dimensional analysis of industry development logic [3] Summary - The Chinese collagen peptide drink market continues to grow under the trend of health consumption upgrades, with leading brands consolidating their market positions through multi-channel marketing and product innovation [1][6] - Emerging platforms like 抖音 are becoming growth engines, and as consumer demand for functional foods deepens, the market is expected to further develop towards specialization and segmentation, with ingredient innovation and precise marketing remaining key competitive factors [1][6]