Investment Rating - The investment rating for the company is "Buy" with a target price indicating a potential return of over 20% within the next six months [5][13]. Core Insights - The company reported a steady revenue growth of 7.21% year-on-year for H1 2025, with total revenue reaching 5.362 billion yuan and a net profit of 799 million yuan, reflecting a 13.80% increase [1]. - The company is planning to issue H shares and apply for listing on the Hong Kong Stock Exchange to accelerate its international strategy and overseas business development, focusing on markets in Japan and Southeast Asia [4]. Financial Performance - In H1 2025, the gross margin improved to 73.38%, up by 3.56 percentage points year-on-year, while the net profit margin reached 14.89%, an increase of 0.86 percentage points [2]. - The company expects revenues for 2025-2027 to be 11.864 billion, 13.301 billion, and 14.824 billion yuan respectively, with net profits projected at 1.785 billion, 2.040 billion, and 2.322 billion yuan [4]. Product Development - The main brand, Proya, generated 3.979 billion yuan in revenue for H1 2025, a slight decrease of 0.08% year-on-year, while sub-brands like Color Tang and OR showed significant growth, with revenues increasing by 21.11% and 102.52% respectively [3]. - The company has launched several new products, including a new makeup line that topped sales rankings on e-commerce platforms [3]. Market Strategy - The company is enhancing its product matrix and expanding its sub-brands, which are showing strong growth, thereby opening up new opportunities for international expansion [4]. - The focus on online sales and collaboration with international suppliers from over 20 countries is part of the company's strategy to enhance its global presence [4].