Core Viewpoint - The event "Seeking China's Good Ingredients" initiated by the Central Radio and Television Station and local governments aims to promote rural revitalization and brand integration through innovative models combining media credibility, local resources, digital platforms, and brand industrialization [1][3]. Group 1: Event Launch and Collaboration - The event was launched at Qu Yuan Temple Square, featuring a performance that highlighted the cultural significance of the region [3]. - Good Products has been designated as a strategic partner for regional public brand ecological cooperation, collaborating with seven county governments to promote ingredient traceability and rural revitalization [3][5]. Group 2: Product Offerings and Cultural Significance - Good Products focuses on geographical indication raw materials from Hubei, introducing a series of culturally rich Dragon Boat Festival gift boxes featuring local specialties [5]. - The company has developed high-value products such as orange peel toast and lotus root snacks, enhancing the economic value of local agricultural products [5][8]. Group 3: Strategic Goals and Future Plans - Good Products emphasizes the importance of high-quality raw materials, committing to long-term direct sourcing and quality standard development in collaboration with local governments [8]. - The company plans to establish 10 core raw material bases across 50 production areas nationwide, aiming to create a complete value chain from soil to food [8].

随后，荆楚7县主要负责人授予良品铺子区域公用品牌生态战略合作伙伴。协议明确，三方将共建原料 直采基地、制定品质标准、联合品牌推广，形成"长期原料直采、标准共建、品牌共推"的合作机制。 据了解，此次活动是"寻味中国好原料"首站，良品铺子聚焦秭归脐橙、洪湖莲藕、蕲春艾草、安陆咸鸭 蛋等7地的原产地好原料，以端午文化为纽带，推出脐橙粽、艾草香包、箬叶粽等产品，让消费者"一口 尝尽楚地风华"。 4月28日，"寻味中国好原料暨CMG乡村振兴首发系列活动"在湖北秭归举行，活动以"媒体公信力+产地 资源+数字平台+品牌产业化"的创新模式，探索乡村振兴新路径。 "寻味中国好原料"系列活动正式启动。 活动现场，湖北省商务厅二级巡视员刘道伟、中央广播电视总台农业农村节目中心副召集人靳雷、良品 铺子董事长程虹与湖北省7个县市主要负责人共同启动"寻味中国好原料"系列活动。 "现在陡坡上种的不仅是橙子，更是橙农的希望。"宋正平说，良品铺子通过"24小时从枝头到舌尖"供应 链和"保底收购+溢价分红"模式，把伦晚脐橙制成橙皮吐司、脐橙粽等高附加值产品，让不少橙农的年 收入翻了几倍。 各地在现场推荐家乡原产地"好物"。 启动仪式上，身为武汉 ...