Core Insights - The Dragon Boat Festival this year coincided with Children's Day, leading to a surge in family-oriented travel and cultural experiences, particularly in cities like Hangzhou, Nanjing, and Shanghai [2][3] - The integration of traditional customs, such as dragon boat racing and zongzi (sticky rice dumplings), into tourism has created a vibrant cultural tourism atmosphere, with significant increases in travel bookings and participation in related events [3][7] Group 1: Tourism Trends - Popular destinations during the Dragon Boat Festival included cities in the Yangtze River Delta, with Foshan experiencing a remarkable increase in travel bookings, with a 167% rise in overall orders and a 145% increase in hotel bookings [2][3] - The number of dragon boat racing events reached 122 nationwide, attracting over 5.7 million participants, highlighting the growing popularity of this traditional sport as a key tourist attraction [3] Group 2: Cultural Experiences - The Dragon Boat Festival has seen a rise in "non-heritage tourism," with activities such as drone shows and dragon boat racing competitions driving interest and engagement [2][3] - In Jiaxing, the "Hundred Flavors Zongzi Feast" showcased nearly 100 varieties of zongzi, blending traditional culinary practices with modern tourism experiences, enhancing visitor engagement [8][9] Group 3: Economic Impact - Foshan's dragon boat racing event has become a top cultural tourism project, with significant visitor numbers and revenue growth reported during the festival, including a 52.69% increase in visitor numbers and a 37.36% rise in revenue [5] - The zongzi market has also seen substantial growth, with a 160% increase in orders for zongzi and salted duck eggs on social media platforms, indicating a strong consumer interest in traditional foods during the festival [7][9]

随后，荆楚7县主要负责人授予良品铺子区域公用品牌生态战略合作伙伴。协议明确，三方将共建原料 直采基地、制定品质标准、联合品牌推广，形成"长期原料直采、标准共建、品牌共推"的合作机制。 据了解，此次活动是"寻味中国好原料"首站，良品铺子聚焦秭归脐橙、洪湖莲藕、蕲春艾草、安陆咸鸭 蛋等7地的原产地好原料，以端午文化为纽带，推出脐橙粽、艾草香包、箬叶粽等产品，让消费者"一口 尝尽楚地风华"。 4月28日，"寻味中国好原料暨CMG乡村振兴首发系列活动"在湖北秭归举行，活动以"媒体公信力+产地 资源+数字平台+品牌产业化"的创新模式，探索乡村振兴新路径。 "寻味中国好原料"系列活动正式启动。 活动现场，湖北省商务厅二级巡视员刘道伟、中央广播电视总台农业农村节目中心副召集人靳雷、良品 铺子董事长程虹与湖北省7个县市主要负责人共同启动"寻味中国好原料"系列活动。 "现在陡坡上种的不仅是橙子，更是橙农的希望。"宋正平说，良品铺子通过"24小时从枝头到舌尖"供应 链和"保底收购+溢价分红"模式，把伦晚脐橙制成橙皮吐司、脐橙粽等高附加值产品，让不少橙农的年 收入翻了几倍。 各地在现场推荐家乡原产地"好物"。 启动仪式上，身为武汉 ...