Core Insights - The 2025 Guangzhou International Auto Show, known as a "barometer" for the automotive industry, opened on November 21, 2023, focusing on cutting-edge technologies and industry trends [1][3] - The theme of the exhibition is "New Technology, New Life," covering an area of 220,000 square meters with 1,085 vehicles on display, including 93 new car launches and 629 new energy vehicles, which account for nearly 58% of the total [3] Industry Trends - The penetration rate of new energy vehicles (NEVs) in China has entered an "accelerated sprint" phase, with cumulative sales reaching 12.943 million units in the first ten months of 2023, a year-on-year increase of 32%, and a market penetration rate exceeding 52.9% [3][4] - Domestic brands are increasingly dominating the market, with a retail market share of 65% in the first ten months of 2023, up 5.5 percentage points from the previous year [4][5] Brand Dynamics - Major domestic brands like BYD and GAC Group showcased their latest models and innovations, with BYD again taking a significant exhibition space and launching new models in the performance car segment [4][5] - Some luxury brands have been absent from the show due to low market interest and brand visibility, indicating a growing divide in brand performance within the industry [5][6] Competitive Landscape - Joint venture brands are launching counter-offensives by integrating into local supply chains and introducing products tailored to the Chinese market, with several new models unveiled at the show [8][9] - The competition is expected to intensify, leading to a "stronger get stronger" scenario, where weaker brands may struggle to survive [6][8] Supply Chain and Technology - The exhibition also highlighted the increasing role of core supply chain companies, such as battery and intelligent solution providers, who are becoming key players in shaping industry standards [10][11] - Companies like Huawei and CATL participated prominently, indicating a shift towards collaboration in the automotive ecosystem [10][11]