Core Insights - The company reported a revenue of 530 million yuan for the fiscal year ending June 30, 2025, representing a 6% decline year-on-year [1] - Gross profit was 154 million yuan, down 10.2% compared to the previous year, with a gross margin of 29.1% [1] - Net profit attributable to shareholders was 21.55 million yuan, reflecting a significant decrease of 34.3% year-on-year [1] Business Challenges - The company faces challenges from a reduction in traditional sales channels and intensified competition from emerging snack brands [1] - Sales of jelly products saw the most significant decline, while puffed and seasoning products also experienced a downward trend [1] - Conversely, sales of candy and other products showed a slight increase [1] Strategic Adjustments - The company plans to continue adjusting its product strategy and strengthen brand influence to adapt to market changes [1] - There has been some growth in OEM (Original Equipment Manufacturer) and export businesses, indicating a potential area for future development [1]

Market Overview - The snack food industry has a large market scale with increasing consumer demand, providing significant growth opportunities for the company [1] - The company focuses on core business areas, emphasizing automated production, brand operation, and multi-channel sales [1] Marketing and Brand Strategy - The company has engaged in various marketing activities, including celebrity endorsements and cultural tourism marketing, to enhance brand awareness among younger consumers [2] - Increased marketing investments have been made to support brand building and new product promotion, although short-term effects may not be immediately visible [3] Sales Performance - In the first half of 2025, the company experienced a decline in overall revenue due to the timing of the Spring Festival and a decrease in traditional supermarket business [3] - Despite a rise in sales expenses, the company aims to accelerate new product launches and improve market penetration in the second half of the year [3] Product Development and Innovation - The company has introduced a variety of innovative products, including beans, nuts, and puffed snacks, while also optimizing resource allocation by reducing less efficient products [4] - Continuous product innovation is essential for maintaining competitiveness and addressing market saturation in traditional products [5][6] International Expansion - The company is actively developing overseas markets, particularly in Vietnam and Indonesia, with plans to enhance its core bean product offerings [6] Channel Strategy - The company is expanding new sales channels and optimizing production costs to improve product quality and price competitiveness [7] - A focus on e-commerce platforms, including Tmall, JD.com, and Douyin, is part of the company's strategy to enhance online sales [9] Consumer Trends - The company is responding to consumer demand for high-quality, low-burden snacks by utilizing innovative technologies and optimizing packaging design [10]