Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company achieved a revenue of 2.94 billion yuan in H1 2025, representing a year-on-year increase of 19.6%, with a net profit of 370 million yuan, up 16.7% year-on-year [1][2] - The konjac product line has seen explosive growth, with revenue increasing by 155.1% year-on-year to 790 million yuan in H1 2025, indicating strong brand development and market potential [2][3] - The company is successfully expanding its product categories and channels, with significant contributions from egg snacks and deep-sea snacks, and has made strides in overseas markets [2][3] Financial Performance - In H1 2025, the company's gross margin decreased by 2.9 percentage points to 29.7%, while the net profit margin slightly decreased by 0.5 percentage points to 12.6% [2] - The company reported a net profit margin of 13.8% in Q2 2025, an increase of 0.8 percentage points year-on-year, reflecting effective cost control and channel structure adjustments [2][3] - Revenue projections for 2025-2027 are expected to grow by 21.6%, 19.3%, and 18.4%, reaching 6.45 billion, 7.69 billion, and 9.11 billion yuan respectively [3][9] Market Position and Strategy - The company is leveraging its competitive advantages in product development, research, and channel management to enhance its market position in the konjac category [3] - The establishment of upstream processing facilities aims to stabilize raw material costs and improve operational efficiency [3] - The company has successfully created a standout product, "Big Demon" sesame sauce, which has become a phenomenon in the market, showcasing its brand cultivation capabilities [2][3]

Market Overview - The snack food industry has a large market scale with increasing consumer demand, providing significant growth opportunities for the company [1] - The company focuses on core business areas, emphasizing automated production, brand operation, and multi-channel sales [1] Marketing and Brand Strategy - The company has engaged in various marketing activities, including celebrity endorsements and cultural tourism marketing, to enhance brand awareness among younger consumers [2] - Increased marketing investments have been made to support brand building and new product promotion, although short-term effects may not be immediately visible [3] Sales Performance - In the first half of 2025, the company experienced a decline in overall revenue due to the timing of the Spring Festival and a decrease in traditional supermarket business [3] - Despite a rise in sales expenses, the company aims to accelerate new product launches and improve market penetration in the second half of the year [3] Product Development and Innovation - The company has introduced a variety of innovative products, including beans, nuts, and puffed snacks, while also optimizing resource allocation by reducing less efficient products [4] - Continuous product innovation is essential for maintaining competitiveness and addressing market saturation in traditional products [5][6] International Expansion - The company is actively developing overseas markets, particularly in Vietnam and Indonesia, with plans to enhance its core bean product offerings [6] Channel Strategy - The company is expanding new sales channels and optimizing production costs to improve product quality and price competitiveness [7] - A focus on e-commerce platforms, including Tmall, JD.com, and Douyin, is part of the company's strategy to enhance online sales [9] Consumer Trends - The company is responding to consumer demand for high-quality, low-burden snacks by utilizing innovative technologies and optimizing packaging design [10]

Core Viewpoint - The company has emerged from a significant downturn, with a focus on adapting its strategies and embracing a "high-end cost-performance" approach to regain market share and revenue growth [3][6][20]. Group 1: Company Recovery and Strategy - The company faced a prolonged decline in revenue and profit after its IPO in 2019, marking a peak followed by a four-year low [3][4]. - A pivotal moment occurred in late 2022 when executives recognized that the company's products were priced too high, leading to a strategic shift [5][21]. - The company has successfully leveraged platforms like Douyin (TikTok) to boost sales, achieving 2.2 billion yuan in sales in 2023, surpassing Tmall for the first time [8][6]. Group 2: Organizational Changes and Adaptation - The company adopted a "weaker" mindset to better align with market demands, simplifying processes and adjusting pricing strategies [12][16]. - A focus on small changes and empowering frontline managers has been crucial in driving transformation [18][21]. - The company is expanding its product range with 33 new proprietary brands across various categories, including pet food and convenience products [8][38]. Group 3: Supply Chain and Market Position - The company is building a "super supply chain" to enhance efficiency and reduce costs, with plans to establish four major supply chain bases by the end of the year [23][25]. - The company aims to create a closed-loop system from supply chain to retail, allowing for greater control over production and distribution [25][38]. - The company recognizes the importance of community-based retail, planning to open convenience stores and lifestyle shops to capture local market demand [28][39]. Group 4: Future Outlook and Philosophy - The company emphasizes the need for continuous adaptation and learning from failures, viewing setbacks as opportunities for growth [9][62]. - The leadership believes that true success comes from navigating challenges and maintaining a realistic perspective on future performance [53][62]. - The company is committed to exploring new product categories and maintaining a flexible approach to market changes, ensuring resilience in a competitive landscape [36][44].

Core Viewpoint - The company has reported its first-quarter financial results for 2025, highlighting improvements in various financial metrics and operational strategies aimed at enhancing business performance and addressing accumulated losses. Financial Data - The company confirmed that there are no adjustments or restatements required for previous years' accounting data [4] - The net profit for the reporting period increased compared to the same period last year, primarily due to reductions in management and financial expenses, as well as an increase in credit impairment loss recovery [12] - The net cash flow from operating activities increased, driven by higher cash receipts from sales of goods and services [12] - The company reported a decrease in management expenses due to workforce optimization measures [6] - Financial expenses decreased due to reduced interest on debts and increased interest income [6] - Other income increased due to higher government subsidies [6] Business Overview - The company operates as a large national commodity circulation service enterprise, focusing on commercial operations, trade logistics, and commodity trading [24] - The commercial operation segment is centered around physical stores, employing a "joint operation + leasing" model, with a focus on optimizing store operations and enhancing customer experience [24] - The trade logistics business emphasizes a "logistics + trade" dual-driven approach, leveraging supply chain upgrades and digital transformation to improve service delivery [25] - The commodity trading segment has expanded its retail and wholesale operations, achieving significant growth in online retail revenue [27] Shareholder Information - As of the reporting period, the controlling shareholder and its concerted parties hold a total of 4,245,898,107 shares, accounting for 23.51% of the total shares [15] - The company has completed the subscription of all reserved shares for restructuring investors, totaling 53.18 billion shares [29] Important Matters - The company has acknowledged that its accumulated losses exceed one-third of its paid-in capital, necessitating shareholder approval for further actions [34] - The company plans to implement strategies focusing on optimizing existing assets and expanding new projects to enhance operational efficiency and financial recovery [36]