投资者关系活动记录表 编号：2025-008 投资者关系活动类别 特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 （ ） 参与单位名称及人员姓名 国寿养老高媛媛、崔恒旭，申万宏源魏雨辰、王诗慧，中邮证券 赵洋 时间 2025 年 9 月 11 日、9 月 12 日 地点 公司会议室 交流形式 视频会议、现场交流 上市公司接待人员姓名 副总经理、董事会秘书王占君，证券事务代表罗江龙 交流内容及具体问答记录 证券代码：002301 证券简称：齐心集团 深圳齐心集团股份有限公司 一、公司经营情况介绍 公司坚持"以客户为中心"的服务理念，持续聚焦办公行政物资、MRO 工业品、员工福 利、营销物料等大办公产业链多个场景和领域，深挖企业级多场景物资需求，持续推出满足 客户价值升级需求的自有品牌文具产品，择机进入高价值文具赛道，积极提升产品能力及服 务能力。2025 年半年度实现营业收入 47.73 亿元，实现归属于上市公司股东的净利润 0.87 亿元，归属于上市公司股东的扣除非经常性损益的净利润 0.80 亿元。 齐心数字化运营平台经过多年打造与升级，在数字化建设领域持 ...

Financial Performance - In 2024, the company achieved a revenue of 11.397 billion CNY, representing a year-on-year growth of 2.69% [2] - The net profit attributable to shareholders was 63 million CNY, a decrease of 18.32% compared to the previous year [2] - In Q1 2025, the revenue was 2.212 billion CNY, with a net profit of 49 million CNY [4] Digital Transformation and Technology - The company has launched over 50 application scenarios on its digital operation platform, with more than 70% focused on core business production [3] - The digital platform integrates cloud computing, big data analysis, and AI technologies to enhance operational efficiency and customer service [6] - Future plans include further improving the digital system architecture and functionality to provide a better one-stop procurement experience for enterprise customers [3][12] B2B Business and Market Strategy - The B2B business focuses on high-quality clients such as state-owned enterprises and Fortune 500 companies, with a steady growth in order reserves [4] - In 2024, the B2B office supplies and new brand stationery business generated a revenue of 11.352 billion CNY, with a net profit of 220 million CNY excluding goodwill impairment [4] - The company aims to enhance its product structure and customer base while increasing the sales proportion of its proprietary brand products [9] Brand and IP Collaboration - The company has established partnerships with various well-known IPs to enhance brand value and appeal to younger consumers [7] - It has created its own IPs and collaborated with domestic IPs to develop culturally relevant products [10] Social Responsibility and Shareholder Returns - In response to natural disasters, the company donated 200,000 CNY for flood relief and contributed 280,000 CNY in educational resources to rural schools [11] - The company distributed a total of 109.24 million CNY in cash dividends over two years and repurchased 9.6 million shares for 50.5 million CNY [11] Customer Service and Logistics - The company has built a nationwide fulfillment network to optimize logistics and delivery efficiency [7] - It utilizes a combination of localized service teams and digital systems to ensure rapid response and resource allocation [7] Future Outlook - The company plans to explore new business models and fields while focusing on digital transformation and enhancing service capabilities [12] - It aims to become a trusted enterprise-level full-scenario operation service provider by connecting business activities through digitalization [12]