证券代码：002301 证券简称：齐心集团 深圳齐心集团股份有限公司 投资者关系活动记录表 编号：2026-002 投资者关系活动类别 特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 （ ） 参与单位名称及人员姓名 申万宏源、鹏扬基金、原点投资、华夏基金、浦银安盛基金、 西部利得基金、光大自营、汇田投资管理、民生加银基金 时间 2026 年 3 月 4 日 16:30-17:20 地点 公司会议室 交流形式 视频会议 上市公司接待人员姓名 副总经理、董事会秘书王占君，证券事务代表罗江龙 交流内容及具体问答记录 一、公司业务介绍 B2B 办公物资集采业务方面，基于核心业务场景的客户重叠度情况，公司在深度经营办 公行政物资基础上，业务场景强化 MRO 工业品、员工福利等核心业务服务能力，拓展营销物 料等高附加值业务服务边界，深度契合客户业务发展过程中的新场景与新需求，不断丰富产 品品类，打造延展性的综合物资集采服务平台，以专业的数字化采购解决方案助力政企客户 实现集采降本增效。 自有品牌是公司中长期发展规划的基石性业务和重要组成部分。公司根据多场景的办公 用品、 ...

Summary of Key Points from the Conference Call Company Overview - The company is a leading B2B office supplies procurement platform, focusing on digital procurement services for office supplies and expanding into MRO industrial products, employee benefits, and marketing materials, creating a comprehensive digital procurement service platform [1] Core Insights and Arguments - **AI Integration**: The company utilizes AI large models to replace complex workflows, leveraging vast industry data for deep mining and precise matching capabilities. This approach enables the rapid formation of integrated solutions, optimizing supply chain efficiency and achieving systematic cost reduction and efficiency improvement [1][2] - **Efficiency Improvements**: The "Qixin Zhipan AI Model" enhances product circulation with intelligent reporting, increasing product listing efficiency by 80%. The "Smart Eye Acceptance System" improves acceptance accuracy to 98% through multi-modal information fusion processing [2] - **International Expansion**: The company is transitioning from product export to brand and service export, utilizing Amazon Business to enhance its B2B supply chain services abroad, thereby increasing the influence of the COMIX brand. The cross-border e-commerce business is experiencing rapid growth, optimizing profitability [2] - **IP Cultural and Creative Development**: The company is positioning its IP cultural and creative initiatives as an important supplement to its proprietary brand business, engaging in comprehensive product licensing and brand collaboration [2] - **Employee Stock Ownership Plan**: An employee stock ownership plan will be launched in September 2025, covering up to 180 middle and senior management personnel. The performance indicators include a revenue growth rate of no less than 3% and 8% for 2025 and 2026 compared to 2024, and net profits of no less than 1.4 billion and 1.8 billion yuan respectively [2] Additional Important Content - The focus on AI and digital solutions indicates a strategic shift towards technology-driven efficiency, which may present significant competitive advantages in the procurement industry [1][2] - The emphasis on international expansion and brand development suggests a long-term growth strategy that could enhance market presence and profitability [2]

【申万轻工】齐心集团：办公物资集采龙头，AI+出海打开成长空间 公司是B2B办公物资集采龙头，围绕办公物资数字化采购服务，拓展MRO工业品、员工福利、营销物资等全场 景，形成综合性数字化采购服务平台。 #AI大模型替代复杂工作流。 积累海量产业数据，利用AI大模型的深度挖掘和精准匹配能力，快速形成一体化解决方案，优化供应链效率，实 现系统性降本增效。 如"齐 【申万轻工】齐心集团：办公物资集采龙头，AI+出海打开成长空间 公司是B2B办公物资集采龙头，围绕办公物资数字化采购服务，拓展MRO工业品、员工福利、营销物资等全场 景，形成综合性数字化采购服务平台。 #AI大模型替代复杂工作流。 如"齐心智磐AI大模型"实现商品全流通智能提报，#提升商品上架效率80%，智眼验收系统通过多模态信息融合处 理，#验收准确率提高到98%。 #从产品出海走向品牌和服务出海。 通过亚马逊企业购实现2B供应链服务出海，提升COMIX品牌影响力，跨境电商业务高速增长，优化盈利能力。 #IP文创打造新的增长点。 IP文创定位自有品牌业务重要补充，全品类产品授权及品牌联动合作同步进行。 #2025年9月发布员工持股计划，覆盖中高层管理人 ...

Group 1 - The core viewpoint of the article highlights that Qixin Group (002301) is leveraging its AI model to enhance digital procurement processes, covering aspects such as product sourcing, customer ordering, order allocation, supply chain settlement, and fulfillment delivery [1] - The AI model is positioned as a crucial support for improving customer service capabilities and operational efficiency while reducing costs [1] - In the cultural and creative business sector, Qixin Group is focusing on the core needs of the younger demographic, embracing trends towards youthfulness and fashion in its product offerings [1] Group 2 - The company is committed to continuous innovation through a diversified product matrix that aligns with the aesthetics and lifestyles of young consumers [1]

Group 1: Company Overview and Strategy - The company focuses on digital transformation and customer service, enhancing core business capabilities in MRO industrial products and employee benefits, while expanding into high-value marketing materials [2][10] - Currently, the company serves over 60 out of 100 central enterprises, emphasizing its commitment to high-quality clients [2][13] - The digital operation platform integrates automation and AI to improve service efficiency and customer experience [2][11] Group 2: Financial Performance - In the first three quarters of 2025, the company achieved a revenue of CNY 77.29 billion, with a net profit of CNY 1.40 billion attributable to shareholders [2][13] - The company has implemented cash dividends totaling CNY 10,924.08 million for 2023 and 2024, with an additional CNY 4,981.96 million in the first half of 2025 [2][8] Group 3: AI and ESG Initiatives - Since 2021, the company has been advancing AI applications, launching the Qixin Zhipan AI model in early 2025 to enhance procurement efficiency across various digital processes [2][5] - The company prioritizes environmental protection and governance, continuously optimizing its ESG efforts to promote sustainable development [2][6] Group 4: MRO Business Development - The MRO business operates digitally across multiple verticals, including energy, rail transportation, and petrochemicals, providing tailored procurement solutions [2][7] - The company is actively involved in the procurement projects of major clients like Southern Power Grid and COFCO Group, ensuring timely supply based on contract requirements [2][12] Group 5: Cultural and Creative Collaborations - The company has partnered with various domestic IPs to promote "Guochao" cultural products, appealing to younger consumers [2][9]

Core Insights - The "2025 Shenzhen Top 500 Enterprises List" was recently released, ranking companies based on their 2024 revenue, with Ping An, Huawei, and BYD taking the top three spots [1] - The list serves as an important reference for assessing the comprehensive strength of Shenzhen enterprises and has been published for eight consecutive years [1] - The report analyzes the development trends of Shenzhen enterprises and includes six sub-lists derived from the main data, providing detailed insights into the local business landscape [1] Company Highlights - Qixin Group ranked 114th on the main list with a revenue of 11.397 billion yuan for 2024 and placed 41st in the "Top 100 Manufacturing Enterprises" sub-list [1][3] - The company focuses on digital transformation in procurement, utilizing a supply chain of high-value goods and a fully digitalized service platform covering various procurement scenarios [3] - Qixin Group has embraced emerging technologies, implementing AI in digital procurement, with its AI model successfully applied in nearly 70 business scenarios [4] Client and Brand Development - Qixin Group has built a strong client base with over 80,000 quality customers, including more than 60 central enterprises among the top 100 state-owned companies [4] - The company has developed a brand matrix catering to consumer needs, including brands like Qixin Office and Qixin Cultural Products, with a focus on cultural heritage and innovative design [4] - The V'mo brand has gained recognition, winning the prestigious German iF Design Award for its innovative application of smart technology in social safety products [4] Industry Context - Strategic emerging industries are identified as the core growth engine for Shenzhen enterprises, with successful digital transformation experiences from companies like Qixin Group serving as benchmarks for high-quality development [6]

Core Insights - Amazon's "Sailor Plan" has evolved into the "Sailor Star Plan," showcasing the globalization journey of 43 Chinese brands over five years, emphasizing the importance of innovative tools and local support in reaching global consumers [1] - The COMIX Qixin brand has launched a short film highlighting its international business team's efforts to expand overseas markets through Amazon, leveraging quality products and efficient supply chains [1][2] - COMIX Qixin is focusing on cross-border e-commerce as a key channel for increasing overseas sales, utilizing Amazon to reach both B2B and B2C markets [4] Group 1 - The "Sailor Star Plan" invites 15 quality Chinese brands to share their stories, providing valuable experiences for other brands looking to expand internationally [1] - The COMIX Qixin brand has adjusted product designs based on local customer needs, leading to increased sales during Amazon's Prime Day [2] - The company is exploring a new path of "B2B start, B2C breakthrough" to deliver quality products to more users [4] Group 2 - COMIX Qixin, a well-known office brand under Qixin Group, has over 30 years of experience in the office sector, focusing on product quality and innovation [6] - The group is applying AI models to enhance efficiency in operations, marketing, and supply chains within the cross-border e-commerce sector [6] - Successful international market exploration by Qixin Group highlights the need for Chinese brands to balance product strength and brand power while responding quickly to market changes [6]

Core Insights - Amazon's "Sailor Plan" has evolved into the "Sailor Star Plan," showcasing the globalization journey of 43 Chinese brands over five years, emphasizing the importance of innovative tools and local support in reaching global consumers [1] - The COMIX Qixin brand has launched a short film highlighting its international business team's efforts to expand overseas markets through Amazon, leveraging quality products and efficient supply chains [1][2] - COMIX Qixin is focusing on cross-border e-commerce as a key channel for increasing overseas sales, utilizing Amazon to reach both B2B and B2C markets [4][6] Group 1 - The "Sailor Star Plan" invites 15 quality Chinese brands to share their stories, providing valuable experiences for other brands looking to expand internationally [1] - The COMIX Qixin brand has improved product sales during Amazon Prime Day through localized product design and strong service [2] - The company is exploring a new path of "B-end start, C-end breakthrough" to deliver quality products to more users [4] Group 2 - COMIX Qixin, a well-known office brand under Qixin Group, has been in the office sector for over 30 years, focusing on product quality and innovation [6] - The group is applying AI models to enhance efficiency in operations, marketing, and supply chain within the cross-border e-commerce sector [6] - The success of Qixin Group in international markets highlights the need for Chinese brands to balance product strength and brand power while responding quickly to market changes [6]

Group 1 - The 2025 National Supply Chain Innovation Exhibition was held in Xiamen from September 14 to 16, focusing on smart logistics, green supply chains, and big data applications, showcasing the latest advancements in supply chain innovation in China [1] - The exhibition featured the "2025 Artificial Intelligence Application Competition" national finals, aimed at promoting the deep integration of AI technology with procurement and supply chains, serving as a strategic practice window for the State-owned Assets Supervision and Administration Commission's "AI+ Special Action" [1][3] - A total of 146 projects participated in the competition, with 37 innovative achievements selected across six core areas, including AI-driven supply chain decision optimization and intelligent risk control [3] Group 2 - The awarded projects focused on the practical application and industrial value of AI in core procurement and supply chain scenarios, with QiXin Group's AI project winning the bronze award for its insights into digital procurement pain points [4] - QiXin Group's project achieved breakthroughs in five key procurement stages, enhancing brand procurement accuracy by 30% and improving product listing efficiency by 80% through AI-driven automation [6] - The QiXin Zhipan AI model, launched in February, has implemented nearly 70 business scenarios, optimizing procurement processes and reducing costs for over 200 major clients, including more than 60 central enterprises [8]

Group 1: Company Performance - The company achieved a revenue of 4.773 billion CNY and a net profit of 87 million CNY for the first half of 2025 [2] - The digital operation platform has developed strong competitive advantages in multi-scenario digital procurement services [2] - The company launched the Qixin Zhipan AI model in early 2025, covering various digital procurement processes [2][11] Group 2: Industry Trends - Digital procurement is becoming the main form of public resource transactions, supported by government policies [3][4] - The penetration rate and growth of digital procurement are continuously increasing, leading to significant improvements in procurement efficiency [4] Group 3: Client Focus - The company targets high-quality clients such as central enterprises, financial institutions, and Fortune 500 companies [5] - Key clients include major players in energy, finance, aerospace, and telecommunications sectors [5] Group 4: Own Brand Strategy - The self-owned brand is a cornerstone of the company's long-term development, focusing on market segmentation and collaboration with quality IPs [6][9] - The company aims to enhance user experience and optimize product and profit structures through its self-owned brand products [6][9] Group 5: Profitability Improvement - The company plans to improve gross margins by increasing the sales proportion of self-owned brand products and optimizing supply chain management [7] - Measures include enhancing the efficiency of digital platforms and AI models to boost order acquisition rates [7] Group 6: MRO Market Insights - The focus on MRO procurement is increasing, with opportunities for larger centralized procurement projects [8][13] - The company primarily deals with general MRO materials, with plans to explore specialized equipment in the future [8][13] Group 7: Future Investments and Shareholder Returns - The company plans to distribute a cash dividend of 49.82 million CNY for the 2024 fiscal year and again in the first half of 2025 [15] - Future investments will focus on core business and industry chain opportunities, with a cautious decision-making approach [16] Group 8: IP Strategy in Cultural Products - The company has established partnerships with various IPs to enhance brand value and appeal to younger consumers [14][17] - Future plans include continuous investment in IP cultural products to create new growth points for the self-owned brand business [17]