Investment Rating - The report maintains an "Accumulate" rating for the company [1][5]. Core Views - The company has shown strong operational performance in 2024 and Q1 2025, with a focus on basic storage and MCU products, and is gradually enhancing its diversified product lines [3][5]. - The revenue forecast for the company is adjusted to RMB 92.04 billion, RMB 111.44 billion, and RMB 134.90 billion for the years 2025, 2026, and 2027 respectively, with corresponding net profits of RMB 15.95 billion, RMB 20.41 billion, and RMB 25.27 billion [5][7]. Summary by Sections Financial Performance - In 2024, the company achieved a revenue of RMB 73.56 billion, a year-on-year increase of 27.69%, and a net profit of RMB 11.03 billion, up 584.21% year-on-year [8]. - For Q1 2025, the company reported revenue of RMB 19.09 billion, a year-on-year increase of 17.32%, and a net profit of RMB 2.35 billion, up 14.57% year-on-year [8]. Market Position and Product Development - The company has seen a significant increase in product shipments, reaching 4.362 billion units in 2024, a growth of 39.72% year-on-year [8]. - The NOR Flash products have continued to grow in various sectors including consumer electronics and automotive, while MCU products have also seen strong demand in industrial markets [8]. Future Outlook - The company is actively pursuing opportunities in AI applications and expanding its market presence in Europe and Japan [8]. - The report highlights the potential for further growth through diversified business lines and collaboration with major clients in various sectors [8].

Core Viewpoint - The company reported significant growth in revenue and net profit for 2024, driven by improved market demand and optimized product offerings [1][2] Financial Performance - In 2024, the company achieved revenue of 7.356 billion yuan, a year-on-year increase of 27.69%, and a net profit attributable to shareholders of 1.103 billion yuan, up 584.21% [1][2] - For Q1 2025, the company reported revenue of 1.909 billion yuan, a 17.32% year-on-year increase, and a net profit of 235 million yuan, growing by 14.57% [1][2] - The overall gross margin for 2024 was 38.00%, an increase of 3.58 percentage points year-on-year, while the net margin was 14.97%, up 12.17 percentage points [2] Market and Product Analysis - The recovery in downstream market demand led to increased customer orders and sales across various sectors, including consumer electronics, networking, and computing [2] - The revenue from storage chips reached 5.194 billion yuan in 2024, with a gross margin of approximately 40.27%, reflecting a 7.28 percentage point increase [3] - The MCU and analog products generated revenue of 1.706 billion yuan, with a gross margin of 36.50%, although this represented a decrease of 6.60 percentage points [3] - Sensor products achieved revenue of 448 million yuan, with a gross margin of 16.46%, showing a slight increase of 0.46 percentage points [3] Investment Outlook - The company is expected to see further performance recovery, with projected EPS for 2025-2027 at 2.26 yuan, 3.06 yuan, and 3.91 yuan respectively, indicating a positive growth trajectory [4] - The company's competitive position in the industry, along with its diversified product offerings, supports a favorable outlook for future performance [4]