以下文章来源于投资界 ，作者杨文静 投资界 . 清科创业旗下创业与投资资讯平台 国产Jeep时代远去。 近日，Jeep品牌广汽菲克管理人发布公告——因广汽菲克公司已无重整可能，经债权人委员会讨论，管理人已经申请长沙中院裁定宣告广汽菲克公司破 产。至此，国产Jeep划上句号。 这意味着， 国产Jeep旗下的大指挥官、指南者、自由光、自由侠等车型都将停产。再也没有国产Jeep了，多少硬汉流下热泪。 回想当年，Jeep带着自由人和指南者打入中国市场，凭借硬朗的外表，高强劲的动能，迅速俘获国内一众男性车主。 最辉煌的时候，Jeep在中国市场拿下最强SUV的宝座，连续数年拿下了销冠，2017年更是创下年销22.2万辆的神话。 然而，溃败来得比想象中快。望着国产Jeep扬尘远去的背影，令人唏嘘不已。随着自主品牌崛起，再加上国产新能源造车新势力席卷，合资车企一个个走 下神坛。中国汽车江湖，早已今非昔比了。 一代SUV霸主，最高一年卖22万辆 在外界的印象中，Jeep车身上总是带着挥之不去的冒险开创精神，有着一股征服的野性和快感，殊不知这一款车就是在硝烟和战火中诞生。 那段时间里，约有60万辆Jeep以及Jeep改装车型加入 ...

Core Points - GAC Fiat Chrysler (广汽菲克) has declared bankruptcy due to its inability to repay debts and insufficient assets to cover liabilities [1][4] - The company had been approved to file for bankruptcy as early as October 2022, with its Guangzhou factory taken over by GAC Aion for electric vehicle production [4] - The Changsha factory has undergone five failed auction attempts, with the starting price dropping from 19.15 billion yuan to approximately 9.92 billion yuan, nearly a 50% reduction [4] Company Background - GAC Fiat Chrysler, established in 2010, was known for brands like Fiat, Chrysler, and Jeep, and was renamed in 2015 after Fiat acquired Chrysler [8] - Jeep was introduced to the Chinese market in 2007, gaining popularity with models like the Grand Cherokee and Commander, leading to a peak sales year in 2017 with over 200,000 units sold [9] - However, Jeep's sales declined significantly from 2018 onwards, with annual sales dropping from 125,000 units in 2018 to just 2,040 units in 2021, resulting in a net asset of only 200,000 yuan by that year [9]

Core Viewpoint - GAC Fiat Chrysler (广汽菲克) has declared bankruptcy due to its inability to repay debts and insufficient assets to cover liabilities, as confirmed by management reports and audits [2][6]. Group 1: Bankruptcy Announcement - GAC Fiat Chrysler's management announced the bankruptcy based on its debt situation and asset evaluations, stating that it cannot repay due debts and lacks the conditions for restructuring or reconciliation [2]. - The company had applied for bankruptcy approval in October 2022, leading to the takeover of its Guangzhou factory by GAC Aion for electric vehicle production [5]. Group 2: Asset Liquidation - The company's Changsha factory has undergone five failed auction attempts on JD.com, with the starting price dropping from 19.15 billion yuan in July 2024 to approximately 9.92 billion yuan in January 2025, nearly a 50% reduction [5]. - GAC Fiat Chrysler's management is actively seeking potential investors for the core asset (Changsha factory) to facilitate debt recovery for creditors [5]. Group 3: Historical Context - GAC Fiat Chrysler, established in 2010, was known for brands like Fiat, Chrysler, and Jeep, and saw significant success with Jeep models, achieving a peak net asset value of 4.422 billion yuan in 2017 [9][10]. - However, Jeep sales declined sharply from 125,000 units in 2018 to just 20,400 units in 2021, leading to a drastic reduction in the company's net assets to around 200,000 yuan by 2021 [10].