Core Viewpoint - The Sichuan Daliangshan Plateau Mugwort Industry Development Conference aims to integrate industry resources and promote innovative development of the plateau mugwort industry while enhancing ecological prosperity [1][3]. Group 1: Industry Overview - The Daliangshan region is recognized for its rich traditional Chinese medicine culture and high-quality medicinal resources, with the plateau mugwort's medicinal component content ranking first in the country [3]. - The region has developed a full industrial chain for plateau mugwort, achieving a scale of 50,000 acres of cultivation and an annual production of 8,000 tons of high-quality mugwort raw materials, along with over 40 related products [3][4]. Group 2: Economic Impact - The plateau mugwort industry has benefited over 3,500 farming households, with an average annual income increase of approximately 12,000 yuan per household, and has been recognized as a typical case of provincial-level support [4]. - The industry is seen as a key driver for increasing local income and is part of a broader strategy for poverty alleviation and rural revitalization in underdeveloped areas [3][4]. Group 3: Alliance Formation - The Sichuan Plateau Mugwort Industry Development Alliance was officially established, with members from various sectors including government, industry, academia, research, and healthcare [4]. - The alliance aims to transform resource advantages into industrial advantages and will focus on policy coordination and deep integration with rural revitalization efforts [3][4]. Group 4: Future Directions - Recommendations for the industry include leveraging technology to strengthen the foundation, enhancing collaborative efforts to expand industry space, and showcasing the unique characteristics of Daliangshan to support the construction of a strong traditional Chinese medicine province [4]. - The conference featured discussions on digital transformation, brand internationalization, and the development of Yi medicine, providing intellectual support for the high-quality development of the plateau mugwort industry [4][7].

Group 1 - The Dragon Boat Festival is evolving beyond traditional activities, with significant potential for consumption growth in various sectors [1][2] - Innovative consumption activities during the festival have stimulated demand, leading to a prosperous market environment [1] - The festival has seen the emergence of niche markets, such as products made from mugwort, with over 40 related items developed in Guizhou Province [1] Group 2 - The festival coincided with Children's Day, boosting family and local tourism, with a reported average increase of over 50% in "surrounding travel" bookings [2] - The film industry also benefited, with pre-sales for new releases surpassing 10 million yuan by May 24 [2] - Overall, breaking traditional consumption patterns reveals substantial opportunities for market expansion during the Dragon Boat Festival [2]