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一颗“最恶心食物”的Costco逆袭:皮蛋何以在美成爆款
Hu Xiu· 2025-07-04 11:10
Core Insights - The article discusses the rising popularity of century eggs (皮蛋) in the U.S. market, particularly through their introduction in Costco, highlighting a cultural breakthrough for Chinese traditional foods [14][22][29] Group 1: Market Dynamics - The competition among North American Chinese e-commerce platforms is intense, leading to quick consumer shifts when products are out of stock [2] - The introduction of century eggs in Costco has significantly increased their visibility and sales, with reports of them selling out quickly [12][21] - The marketing strategy behind the product's success involved social media influencers and targeted promotions, which helped elevate the product from niche to mainstream [16][33] Group 2: Cultural Impact - The entry of century eggs into mainstream American retail represents a shift from being a niche product to gaining cultural acceptance [29][40] - The article emphasizes the importance of storytelling and cultural representation in promoting traditional Chinese foods in foreign markets [34][35] - Century eggs have transitioned from being viewed as exotic or unappealing to becoming a trendy food item, showcasing the evolving perception of Chinese cuisine in the U.S. [20][33] Group 3: Challenges and Opportunities - Despite the success, there are challenges in maintaining the product's presence in the market, including the need for consistent quality and consumer education [39][40] - The article suggests that for traditional Chinese foods to achieve lasting success in the U.S., they must integrate into everyday American dining habits [41][42] - The potential for other Chinese foods to follow a similar path to mainstream acceptance is noted, but it requires strategic planning and execution [40][42]
浙江省湖州市市场监督管理局食品安全监督抽检信息通告(2025年第10期)
近期,湖州市市场监督管理局组织抽检炒货食品及坚果制品、蛋制品、淀粉及淀粉制品、豆制品、糕点、罐头、酒类、冷冻饮品、粮食加工品、肉制品、食 用农产品、蔬菜制品、水果制品、速冻食品、糖果制品、饮料、调味品等17类食品153批次样品。根据食品安全国家标准检验和判定:抽样检验合格151批 次、不合格2批次。不合格项目涉及违规使用食品添加剂和产品质量不符合要求问题,具体情况通告如下: 一、违规使用食品添加剂 安吉孝丰月锋副食品商行销售的辣椒面,二氧化硫残留量不符合食品安全国家标准规定。 二、产品质量不符合要求 标称绍兴市酒乡红酒业有限公司生产的湖州龙溪街道惠购副食品商行(个体工商户)销售的五年陈酿特制花雕酒(黄酒),氨基酸态氮不符合产品明示标准 和质量要求。 对抽检中发现的不合格产品,湖州市市场监管局已责成安吉县、南太湖新区市场监管部门依法予以查处;督促食品经营环节有关单位立即采取下架等措施控 制风险。以上市场监管部门自通告发布之日起3个月内向湖州市市场监督管理局报告核查处置情况并向社会公布。 特此通告。 1.不合格项目说明-20250617 2.食品抽检不合格-20250617 3.食品抽检合格-20250617 湖 ...
淮河能源控股集团:“扶业扶技”助力乡村振兴
Core Viewpoint - Huaihe Energy Holding Group is actively contributing to rural revitalization by leveraging its resources and expertise to support agricultural development in targeted villages [1][2]. Group 1: Agricultural Support Initiatives - The company has established targeted assistance projects in "one town and four villages," adapting strategies to local agricultural conditions and characteristics [1]. - Technical cooperation with agricultural research institutions and industry leaders has been initiated to enhance crop yields and economic value [1]. - The introduction of high-value crops and livestock, such as drought-resistant rice varieties and specific duck breeds, has been recommended to local farmers [1]. Group 2: Establishment of Planting Bases - Each targeted village has developed planting bases, utilizing integrated farming methods like shrimp-rice and duck-rice co-cultivation, covering over 700 acres of rice cultivation annually [2]. - A combination of online and offline management systems is employed to monitor production and address issues in real-time [2]. - The company collaborates with processing enterprises to ensure the harvested crops are effectively marketed, enhancing the income stability of local farmers [2]. Group 3: Economic Impact and Sales Support - The company has facilitated the sale of approximately 36,000 pounds of melon seeds, contributing nearly 2 million yuan to local farmers' incomes this year [2]. - A variety of local agricultural products, including specialty items from supporting enterprises, are sold through the company's supply points, promoting local economic growth [3]. - The establishment of a dedicated area for agricultural products in the company's supermarket has further supported local farmers by increasing product visibility and sales [3]. Group 4: Comprehensive Revitalization Efforts - In addition to agricultural support, the company is also focusing on talent support and employment assistance to promote comprehensive rural revitalization [3]. - The company aims to continue its efforts in enhancing agricultural strength, rural beauty, and farmer prosperity through ongoing initiatives and learning from successful models [3].
安徽省宣城市宣州区2025年第六期食品抽检结果公告 (端午专项)
Group 1 - The announcement details the results of the sixth food safety inspection in Xuanzhou District for 2025, specifically targeting products related to the Dragon Boat Festival [2] - The inspection was conducted based on various national food safety standards, including GB 7099-2015, GB 2760-2024, GB 2762-2022, and GB 31607-2021 [4] - A total of 20 batches of food products were tested, all of which passed the inspection, resulting in a 100% compliance rate [4] Group 2 - The inspection covered various indicators, including physicochemical properties, contaminant limits, and food additive standards [4] - The report includes a detailed list of the compliant products, indicating the manufacturers and specific items tested [5]
拼多多Q1利润放缓背后:“千亿扶持”下电商西进为商家拓单显著
Zhong Guo Jing Ji Wang· 2025-06-04 03:38
Core Viewpoint - Pinduoduo's Q1 2025 financial report shows a revenue of 95.7 billion yuan, a 10% year-on-year increase, but a 47% decline in net profit due to increased marketing expenses related to the "100 Billion Support" initiative [1] Financial Performance - Revenue for Q1 2025 reached 95.7 billion yuan, reflecting a 10% increase compared to the same period last year [1] - Net profit for the same quarter was 14.742 billion yuan, down approximately 47% from 27.998 billion yuan in Q1 2024 [1] - Marketing expenses surged by nearly 10 billion yuan to 33.4 billion yuan, marking a 43% increase year-on-year [1] Business Initiatives - The "100 Billion Support" initiative aims to enhance merchant support and boost domestic consumption, particularly in western regions of China [1] - The initiative includes measures such as the "New Quality Merchant Support Plan" and "E-commerce Westward" to facilitate lower logistics costs and provide subsidies [1][2] - Pinduoduo's management emphasized the importance of investing in long-term value creation rather than focusing solely on short-term profits [2][3] Market Expansion - Sales of seasonal products like zongzi saw over a threefold increase during the recent Dragon Boat Festival, particularly in western provinces [1] - The company has successfully expanded its logistics and service offerings to remote areas, significantly increasing order volumes [2][4] - The "E-commerce Westward" policy has led to a substantial rise in package deliveries in previously underserved regions, contributing to local economic growth [4] Merchant Support and Ecosystem - Pinduoduo's strategy includes reducing commission rates and providing increased traffic support to help merchants build user assets and transition from price competition to value competition [3] - The establishment of the "Merchant Rights Protection Committee" aims to enhance merchant services and optimize the platform ecosystem [3] - The company's focus on supply chain optimization is expected to create a positive feedback loop between supply and demand, benefiting both merchants and the platform [4]
销售额同比增长7.8%,宿迁“端午经济”热气腾腾!
Sou Hu Cai Jing· 2025-06-03 13:02
(速新闻记者 王艳珅 通讯员 郑佳)6月3日,记者从宿迁市商务局了解到,今年端午假期,全市消费市 场延续火热态势,传统民俗与现代商业深度融合,商场促销、特色餐饮、民俗演绎等多点开花,全市重 点监测商贸企业销售额同比增长7.8%,消费市场呈现"传统味浓、新业态热、全域消费旺"的火热景象。 传统文化激活消费新场景 端午假期,民俗体验引流聚气。市区古黄河等地的龙舟赛现场人潮涌动,"楚韵端午·美味宿迁"美食 坊、特色地产品展销区更是为活动增添人气。市民边看比赛边品美食,带动周边餐饮、民宿预订量增长 25%,特色"龙舟宴""状元粽"也成为爆款。 项王故里景区推出了"楚韵端午"主题活动,开展系彩绳、趣味包粽、霸王套瓜等互动游戏,游客可体验 包粽子、制香囊等民俗,非遗文创产品销售额同比增长25%。骆马湖沙滩公园打造了最火市集,邀请地 方美食摊主等组织手作饰品、非遗技艺、端午主题工艺品展示和售卖。 商贸主体多维发力促消费 记者了解到,今年端午假期,全市商场、超市展现出"节庆+折扣"双驱动。超市设置"端午文化专区", 粽子、艾草等节庆商品销量持续攀升。大润发、苏果、永辉等超市开启"端午囤货节",咸鸭蛋、糯米等 食材销量同比增长 ...
让传统节日释放消费新动能
Xiao Fei Ri Bao Wang· 2025-06-03 03:03
刚刚过去的端午节是一个重要的消费节点,除了吃粽子、划龙舟、插艾草这些传统的节日活动外,还有 很多可开发的端午节消费空间。笔者注意到,端午节期间,一些地方举办了丰富多彩的促消费活动,以 创新的形式和场景激发消费需求,让端午节市场既热闹又繁荣,为拉动节日消费打开了新思路。 端午节还是一个"节日+旅游"的消费季。多家在线旅游平台的预订数据显示,今年端午节假期恰逢儿童 节,亲子游和家庭游成为出行主力军,本地民俗游等特色主题产品的预订热度高涨。马蜂窝大数据显 示,截至5月21日的一周内,各地"周边游"热度平均涨幅超过50%。 连影院也能跟着端午节火一把,据猫眼专业版数据显示,截至5月24日,2025年端午档新片预售总票房 (含点映)突破1000万元。此外,粽子、咸鸭蛋等传统节日美食及餐饮、礼品市场也在端午节期间迎来 消费热潮。 从龙舟竞渡到非遗手作,从粽子美食到节日旅游,从艾草产业到影院票房,只要打破传统思维,端午节 消费市场有很大的空间待开发,让传统节日以创新姿态释放消费新动能将触手可及。 端午节最热闹的划龙舟也能带动很多延伸市场,比如广州在今年端午节假期组织超20场龙舟民俗活动赛 事,并推出"观赛+旅游+购物+美食 ...
安徽省宣城市市场监督管理局关于端午食品专项抽检信息通告(2025年第11期)
Core Viewpoint - The announcement from Xuancheng Market Supervision Administration indicates that all 40 batches of food samples tested for the Dragon Boat Festival are compliant with national food safety standards, ensuring food safety during the holiday period [2]. Group 1: Food Safety Testing - Xuancheng Market Supervision Administration conducted a special inspection of popular food items ahead of the Dragon Boat Festival, focusing on products such as pastries and egg products [2]. - A total of 40 batches of samples were tested, and all were found to be compliant with food safety standards [2]. Group 2: Sample Details - The tested products included various types of salted duck eggs and traditional pastries, with specific brands and production details listed [3]. - Notable products included salted duck eggs from companies like Jiangxi Yixiang Agricultural Co., Ltd. and Hefei Fulaido Food Co., Ltd., all of which passed the safety tests [3].
冰城双节“粽”享新意:非遗潮玩遇童趣 消费市场掀热浪
Xin Lang Cai Jing· 2025-05-29 12:35
文丨王芊 端午节临近,哈尔滨街头巷尾粽叶飘香,艾草摇曳。踏青、戴五彩绳、吃粽子……各类习俗加持下,端 午节氛围越来越浓厚,消费活力日渐高涨。哈尔滨商场、商超等购物场景节令商品上新,各景区举办端 午活动吸引游客,传播传统民俗文化。值得一提的是,今年端午节撞上"六一"儿童节,双节同庆激活冰 城消费新动能。 片来源:王芊/摄 片来源:王芊/摄 粽子上新,商超节日氛围浓厚 每到端午,粽子、咸鸭蛋、绿豆糕等节令食品一跃成为消费者消费新宠。各品牌除了发售传统粽子,还 在口味和包装上寻找新的创意点。 老字号品牌老鼎丰在今年端午节前期就研发了不同风味、营养丰富的粽子,包含"玫瑰豆沙粽""紫米香 芋粽""藜麦八宝粽"等多种馅料的粽子。值得注意的是,老鼎丰"哈尔滨红肠蛋黄粽"极具冰城地域特 色,吸引不少消费者尝鲜购买。 据老鼎丰食品有限公司渠道部部长王亮介绍,今年粽子的品种上没有做重大的改变,但是在原料这部分 做了调整,往年使用南方的糯米多一些,今年都改换成了东北糯米,质地和口感都要更好些,成本也更 高,目前销量上跟往年相比持平。 图 此外各烘焙品牌如米旗、滋府、打包幸福等店内也在展销各式粽子礼盒,除了传统的粽子礼盒,还推出 粽 ...
武铁端午假期预计发送旅客约380万人次
Zhong Guo Xin Wen Wang· 2025-05-28 12:01
武铁端午假期预计发送旅客约380万人次 来源:中国新闻网 编辑:熊思怡 广告等商务合作,请点击这里 旅客在汉口火车站有序出行。 宋萍 摄 本文为转载内容,授权事宜请联系原著作权人 中新网武汉5月28日电 (卢琪)据中国铁路武汉局集团有限公司(以下简称"武铁")28日消息,2025年端午小 长假铁路运输期(5月30日至6月3日),武铁预计发送旅客约380万人次,同比增长6%。5月31日将迎来旅 客出行高峰,预计当日发送旅客约87万人次。 武铁客运部相关负责人介绍,今年端午假期恰逢"六一"国际儿童节,亲子出游有望增长,呈现"旺季更 旺"的特征。客流以管内各站间的短途旅客为主,主要集中在汉十、郑渝高铁和汉宜、宜万铁路沿线城 市,长途旅客主要出行方向为广州、深圳、上海、杭州、北京、成都等方向。 假日期间,武铁按照"一日一图"优化车次路线,动态加大运力投放,在热门方向及热门线路计划增开 291列旅客列车。同时,采取动车组重联运行、普速列车加挂车辆、满编满轴等措施增加席位,将开往 广州、上海、杭州等方向的16列动车组重联。6月2日将往返开行至广深、沪杭、北京等方向10列夜行高 铁,全力应对高峰客流。 据悉,2025年全国 ...