1月5日，湖南衡阳一名女生小葡向新黄河记者反映，2025年11月份，她在外卖平台下单购买的蜜雪冰城 奶茶中惊现一只苍蝇。她认为奶茶中出现异物属于食品安全问题，商家应按照《中华人民共和国食品安 全法》第一百四十八条规定进行赔偿。然而平台仅为其办理订单退款，对于赔偿一事迟迟没有给出答 复，并建议联系商家解决问题。5日下午，涉事门店负责人告诉新黄河记者，收到小葡的投诉后，门店 曾申请市场监管部门到门店检查，未发现卫生问题。 2025年11月21日16时39分，小葡通过外卖平台在蜜雪冰城（新南华店）下单一杯少冰七分糖芋圆奶茶， 其中奶茶标价9元。收到货后，小葡称打开外包装发现奶茶里漂浮着异物，"不经意瞟见里面有黑东西， 定睛一看，竟然这么大一只苍蝇！"随后小葡将问题通过平台客服反映，她认为自己此次遇上了食品安 全问题，有权向商家提出合理索赔。 "当时就觉得很恶心，这明显是商家卫生不达标。"小葡通过多种方式投诉维权，"客服告诉我商家拒不 赔偿，态度还十分恶劣，完全没有意识到自身问题，仿佛奶茶里出现苍蝇是无关紧要的事。" | 闪购 蜜雪冰城(新南华店) | | --- | | 芋圆奶茶 | | 实付 ¥1.71 | | ...

Core Viewpoint - The article discusses the entry of Mixue Ice City into the U.S. market, highlighting its pricing strategy and unique sugar options that cater to local consumer preferences. Group 1: Pricing and Product Offering - Mixue Ice City has launched a pre-sale package in Los Angeles, featuring two tea drinks and one ice cream for a promotional price of $3.99 (approximately 28 RMB), significantly lower than the local average of $5 to $7 for similar products [1]. - The pre-sale package includes flavors such as Taro Grape and Taro Milk Tea, which are known to have inherent sweetness even without added sugar [3]. Group 2: Sugar Options and Consumer Preferences - The introduction of sugar options such as "120% sugar," "150% sugar," and "200% sugar" has sparked curiosity among consumers, with some comments suggesting that such high sugar levels may be excessive [2][5]. - The article notes that American consumers generally prefer sweeter flavors, which contrasts with the lower sugar preferences in China. This localization strategy aims to attract local customers by offering flavors that align with their taste [5]. Group 3: Market Expansion - Mixue Ice City is reportedly opening new stores in major U.S. cities, including New York and Los Angeles, with locations in Manhattan's Chinatown and Hollywood Boulevard [8].