今天一大早， #美国蜜雪冰城价格 #登上热搜 ，有网友发现美国洛杉矶的蜜雪冰城门店疑似已登录 外卖平台。 价值11.17美元的套餐，售卖价格为3.99美元（约28元人民币），包括不同口味的2杯茶饮与1个冰淇 淋，预售套餐限购1份。 信源：梨视频 尽管该店铺尚未上架其他产品及价格信息，但预售价格确实相当优惠了。横向对比当地的现制饮 品，普遍5~7美元之间，蜜雪就算到了美国也是"奶茶自由"的天花板级别！ 不过，最让眼尖的网友关注的是蜜雪冰城的"糖度"。到了美国，除了我们所常见的"正常糖""七分 糖""五分糖""三分糖"以及"不加糖"的选项外，竟还有"120%糖""150%糖""200%糖"三档选择！ 在其发布的图片中，位于洛杉矶名为"MIXUE(Hollywood)"的商家已上架2款预售套餐，取餐时间为 12月19日至12月21日。 网友评论 不过，中国人的胃口跟外国人确实不大一样。美国消费者普遍偏好高糖口味，甜牛奶、碳酸饮料、 巧克力、甜甜圈、苹果派等，都是家庭餐桌上高频出现的食品，而这些到了中国要适应市场都得"减 糖"。 反之亦然，蜜雪冰城200%的糖作为本地化的一种策略，对于当地人来说才是他们喜欢的"奶茶该 ...

冰淇淋售价1.19美元，"雪王"圈粉好莱坞 来源：环球网 【环球网消费综合报道】北京时间12月20日，蜜雪冰城洛杉矶好莱坞店正式营业。该店位于星光大 道"中国剧院"正对面，所在商圈消费成熟。作为蜜雪冰城在美洲市场开出的首家门店，标志着其全球化 战略再迈出关键一步。 好莱坞素有"世界电影之都"之称，作为全球娱乐文化中心，常年吸引大量国际游客与本地消费者。蜜雪 冰城在此设立首店，旨在服务全球多元消费群体，彰显出品牌对美洲市场的重视。 中国茶饮，正日益活跃在世界舞台。从中国郑州，到美国洛杉矶，蜜雪冰城正持续将"高质平价"的产 品，带给全球更多国家的消费者。 好莱坞店正式开业当天，吸引了当地消费者纷纷到店打卡，下单品尝冰淇淋、柠檬水、芋圆葡萄等招牌 产品，踊跃参与门店开业活动。该店的到来，也为热闹的星光大道，增添更多"中国元素"。 从东南亚到北美，蜜雪冰城海外拓至13国 近些年，中国餐饮品牌掀起出海热潮，茶饮品牌表现尤其活跃。作为行业出海"先行者"，蜜雪冰城已深 耕海外市场多年。 "高质平价"，是蜜雪冰城的标志性品牌符号之一。 此次美国首店，同样延续品牌经典菜单设计，涵盖冰淇淋、纯茶、果茶、奶茶、现磨咖啡等多个产品系 ...

近日，有多名网友在社交平台分享在美国好莱坞看到了"雪王"，有网友分享其在洛杉矶蜜雪冰城门店购买打卡的体验。 据网友们在社交平台分享的信息，该门店位于洛杉矶好莱坞星光大道，在中国剧院对面，地处繁华地段。 智通财经就此致电蜜雪冰城，相关工作人员表示，美国门店的"相关业务正在稳步推进"。 图片来自网友发布的蜜雪冰城洛杉矶店打卡视频截图 另据极目新闻，12月15日起，"雪王"人偶在南加州大学等地免费发放数百杯饮品，吸引留学生及华人打卡，消费者反映口味与国内相近。 网友拍摄的蜜雪冰城洛杉矶店 网友们晒出的订单显示，美国版蜜雪冰城的外观与国内基本一致，都是透明塑料瓶身，红色主题封口，字体则换成了英文"MIXUE"。 此外，多名当地网友在外卖平台搜索发现，已有线上预售。 智通财经搜索饭团外卖APP发现，位于洛杉矶名为"蜜雪冰城(Hollywood)"的商家开启独家预售，已上架2款预售套餐。这两款套餐定价均为3.99美元（约合 人民币28元），含两杯饮品及冰淇淋，支持微信、支付宝支付，新用户最低仅需1.17美元（约8.2元人民币）。其中，饮品包括芋圆葡萄、椰果奶茶、草莓果 茶，预售套餐每人限购一份，目前一个套餐销量已破百单。 ...

2025.12.17 网友拍摄的蜜雪冰城洛杉矶店 网友们晒出的订单显示，美国版蜜雪冰城的外观与国内基本一致，都是透明塑料瓶身，红色主题封口，字体则换成了英文"MIXUE"。 本文字数：876，阅读时长大约1分钟 近日，有多名网友在社交平台分享在美国好莱坞看到了"雪王"，有网友分享其在洛杉矶蜜雪冰城门店购买打卡的体验。 图片来自网友发布的蜜雪冰城洛杉矶店打卡视频截图 据网友们在社交平台分享的信息，该门店位于洛杉矶好莱坞星光大道，在中国剧院对面，地处繁华地段。目前该店在试运营阶段，已启动预售及预热活 动。 据极目新闻，12月15日起，"雪王"人偶在南加州大学等地免费发放数百杯饮品，吸引留学生及华人打卡，消费者反映口味与国内相近。试营业期间，顾 客唱主题曲可免费领取冰淇淋。 有报道称，蜜雪冰城目前正在同步推进纽约、墨西哥等海外门店布局。智通财经致电蜜雪冰城，相关工作人员表示，美国门店的"相关业务正在稳步推 进"。（转载自第一财经） 此外，多名当地网友在外卖平台搜索发现，已有线上预售。 饭团外卖APP显示，位于洛杉矶名为"蜜雪冰城(Hollywood)"的商家开启独家预售，已上架2款预售套餐。这两款套餐定价均为3.9 ...

2025.12. 17 网友拍摄的蜜雪冰城洛杉矶店 网友们晒出的订单显示，美国版蜜雪冰城的外观与国内基本一致，都是透明塑料瓶身，红色主题封 口，字体则换成了英文 "MIXUE" 。 此外，多名当地网友在外卖平台搜索发现，已有线上预售。 本文字数：876，阅读时长大约1分钟 来源 | 界面新闻 封图 | 来源网络 近日，有多名网友在社交平台分享在美国好莱坞看到了 " 雪王 " ，有网友分享其在洛杉矶蜜雪冰城 门店购买打卡的体验。 据网友们在社交平台分享的信息，该门店位于洛杉矶好莱坞星光大道，在中国剧院对面，地处繁华地 段。目前该店在试运营阶段，已启动预售及预热活动。 据极目新闻， 12 月 15 日起， " 雪王 " 人偶在南加州大学等地免费发放数百杯饮品，吸引留学生 及华人打卡，消费者反映口味与国内相近。试营业期间，顾客唱主题曲可免费领取冰淇淋。 图片来自网友发布的蜜雪冰城洛杉矶店打卡视频截图 有报道称，蜜雪冰城目前正在同步推进纽约、墨西哥等海外门店布局。界面新闻致电蜜雪冰城，相关 工作人员表示，美国门店的"相关业务正在稳步推进"。 微信编辑 | 苏小 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 ...

Core Viewpoint - A peculiar food delivery order has gone viral on social media, raising questions about its authenticity and pricing structure in the food delivery industry [1] Group 1: Order Details - A screenshot allegedly shows an order placed through JD's delivery platform for 1,750 drinks, weighing a total of 875 kilograms, with a delivery fee of only 76.13 yuan, and a delivery time of 1 hour and 10 minutes [2] - The order includes various drink types, such as "Berry Trio" and "Cheese Milk Cap," with quantities listed for each type [4] Group 2: Verification Issues - The store listed for the order, "Mixue Ice City (Xiang'an Store)," could not be found on major delivery platforms like Meituan and Ele.me, raising doubts about the order's legitimacy [5] - Staff from nearby Mixue Ice City locations expressed skepticism about the feasibility of selling 1,750 drinks for just 76 yuan, noting that the cheapest drink is priced at 4 yuan, making such a low total implausible [6] Group 3: Industry Context - The recent competitive landscape in the food delivery industry has seen platforms offering significant discounts, such as 0 yuan milk tea promotions, which may have led to the creation of this viral order as a rumor [6]

Core Point - A viral image of a food delivery order showing 1750 drinks from a "Mixue Ice City" store for only 76.13 yuan has raised suspicions, as the store does not appear on major delivery platforms [1][7]. Group 1: Order Details - The order reportedly includes 1750 drinks weighing a total of 875 kilograms [4][7]. - The drinks listed in the order include various flavors such as "Berry Trio," "Pineapple Passionfruit," and "Cheese Milk Cap" among others, with quantities for each type [4]. Group 2: Store Verification - The "Mixue Ice City (Xiang'an Store)" mentioned in the order does not exist on platforms like Meituan, Ele.me, or JD, and the address provided could not be found on mapping services [1][7]. - Staff from nearby Mixue stores expressed skepticism about the order's pricing, noting that the cheapest drink is 4 yuan, making the total price of 76.13 yuan for 1750 drinks implausible [7][8]. Group 3: Platform Responses - Meituan confirmed that the order did not originate from their platform, while JD has not yet responded to inquiries regarding the order [8].

Core Viewpoint - The article discusses the growing competition among food and beverage brands in the university market, highlighting the significant market potential and the strategies companies are employing to capture the young consumer base [1][6]. Group 1: Market Overview - The Chinese university dining market reached a scale of 483.28 billion yuan in 2023, with a compound annual growth rate (CAGR) of 31.6%. It is expected to grow to 544 billion yuan in 2024 and surpass 600 billion yuan in 2025 [7]. - The market is characterized by a coexistence of on-campus dining (55.5%) and off-campus social dining (44.5%), indicating a competitive yet complementary landscape [10]. Group 2: Company Strategies - Brands like Bawang Tea and Haidilao are entering university campuses to establish a presence, with Bawang Tea's first campus store at Tsinghua University selling over 2,200 cups on its opening day [7]. - Nova Coffee is adapting to seasonal trends and consumer preferences by offering innovative coffee products and exploring partnerships with universities for low-investment, high-return business models [5]. Group 3: Consumer Behavior - University students are seen as a stable consumer base, with brands aiming to "occupy the mind" of young consumers to convert them into long-term customers [12][13]. - The shift in consumer behavior is evident as students transition from parental purchasing decisions to independent choices, with increased disposable income allowing for higher-quality brand selections [13]. Group 4: Challenges and Considerations - While there is potential for brands to convert university students into long-term customers, challenges include the limited spending power of students and the influence of trends and social factors on their preferences [14]. - Brands must continuously innovate their products and services to maintain relevance and avoid losing consumer interest once the novelty wears off [14].

Core Viewpoint - The article discusses the growing competition among food and beverage brands in the university market, highlighting the potential for significant revenue generation and brand loyalty among young consumers [1][5][11]. Market Overview - The Chinese university dining market reached a scale of 483.28 billion yuan in 2023, with a compound annual growth rate (CAGR) of 31.6%. It is expected to grow to 544 billion yuan in 2024 and surpass 600 billion yuan in 2025 [6][8]. - The market is characterized by a coexistence of on-campus dining services (55.5%) and off-campus social dining (44.5%), indicating a competitive yet complementary landscape [8]. Consumer Behavior - University students are increasingly drawn to innovative food and beverage options, with brands like Nova Coffee and Haidilao adapting their offerings to cater to this demographic [4][7]. - The campus environment serves as a "third space" for students, combining dining with social interaction, which enhances brand engagement [7][10]. Brand Strategy - Brands view universities as critical venues for "mind share" acquisition, aiming to convert students into long-term customers. The transition from student to professional consumer is seen as a key opportunity [11][12]. - The coffee market is particularly targeted, with 90s and 00s generations showing a strong inclination towards coffee consumption, making campuses a strategic focus for brands [11]. Challenges and Considerations - While there is potential for long-term customer conversion, brands face challenges such as limited student purchasing power and shifting consumer preferences influenced by trends and social factors [12]. - Continuous innovation in products and services is essential for brands to maintain relevance and avoid losing student interest [12].

Core Insights - The competition in the beverage sector has entered campuses, with major chains targeting the lucrative market of college students, which is valued at 600 billion yuan and has a compound annual growth rate (CAGR) exceeding 30% [1][6] - Brands aim to establish a "third space" in campuses to capture the minds of young consumers, turning today's students into tomorrow's loyal customers [1][12] Market Overview - The Chinese college dining market is projected to grow to 544 billion yuan in 2024 and is expected to surpass 600 billion yuan by 2025, with a CAGR of 31.6% [6] - The market consists of on-campus dining (55.5%) and off-campus dining (44.5%), indicating a competitive landscape where both segments coexist and complement each other [9] Consumer Behavior - College students are increasingly favoring innovative beverage products, with brands like Nuo Wa Coffee adapting their offerings to seasonal trends and preferences [5] - The student demographic is seen as a key target for brands, as they are in a critical phase of brand recognition and are more likely to develop long-term consumption habits if engaged effectively [12][13] Strategic Initiatives - Companies like Bawang Tea and Haidilao are expanding into campus dining, with Haidilao incorporating unique dining experiences to attract students [7][8] - Nuo Wa Coffee plans to collaborate with various retail scenarios within campuses to create low-investment, high-return business models [5] Challenges and Considerations - While there is potential for brands to convert college students into long-term customers, challenges include the limited purchasing power of students and the need for continuous innovation to maintain interest [13] - The transition from campus consumption to long-term loyalty requires brands to adapt their marketing strategies and product offerings to align with the evolving lifestyles of graduates [13]