Core Insights - Chao Hong Ji is focusing on four core product development directions: "Intangible Cultural Heritage Flower Silk," "Ancient Craftsmanship," "Beaded Braiding," and "Popular IP" to build a competitive advantage in product uniqueness and craftsmanship [1] Product Development - In Q3, Chao Hong Ji continued to innovate and iterate on the "Intangible Cultural Heritage Flower Silk" brand series, enriching the "Oriental Aesthetics" gold product line with new products such as "Flower Silk • Wind and Rain Bridge," "Flower Silk • Fortune and Prosperity," "Pure Gold • Fragrance," "Pure Gold • Clear Blue," and "Pure Gold • Auspicious" [1] - The company received widespread market acclaim for its superior craftsmanship in these new product launches [1] IP Collaboration - In Q3, Chao Hong Ji added two new IP licensed series: "Butter Bear" and "Cat Fortune Sandy," providing consumers with products that offer greater value and emotional resonance [1] - The company is continuously enhancing its differentiated IP collaboration ecosystem [1]

Core Viewpoint - Chao Hong Ji is focusing on product development around four core directions: "intangible cultural heritage flower silk," "ancient high craftsmanship," "beaded weaving," and "popular IP," aiming to create a competitive advantage through unique products and leading craftsmanship [1] Group 1: Product Development - The company is continuously innovating and iterating on the "intangible cultural heritage flower silk" brand series, enriching the "Oriental aesthetics" gold product line [1] - New products launched in the third quarter include "Flower Silk • Wind and Rain Bridge," "Flower Silk • Fortune and Prosperity," "Zhenjin • Fragrance," "Zhenjin • Clear Blue," and "Zhenjin • Auspicious" series, which have received widespread market acclaim for their excellent craftsmanship [1] Group 2: IP Collaboration - In the third quarter, the company added two new IP collaboration series: "Butter Bear" and "Cat Fortune Sandy," providing products that offer greater value and emotional resonance for consumers [1] - The company is continuously enhancing its differentiated IP collaboration matrix to strengthen its ecological layout [1]