四川省教育基金会党委副书记蔡建明表示："非遗开学第一课，是中华民族文化在校园生动重现的重要 一课。各地学校通过非遗课程常态化、校园文化特色化的形式，让非遗激发学生的民族自豪感和自信 心，为民族文化的创新与传承注入活水。" "自2021年以来，'花西子薪火传承·民族文化进校园'公益项目通过开展非遗教学、实施在校老师非遗教 学培育计划以及开发非遗教学指导用书，逐步建立起可持续的非遗校园传承体系。"花西子母公司宜格 美妆集团公共事务总经理曾敏表示："通过开发非遗教学指导用书，打破非遗传承依赖'口传心授'的局 限，促进学校间、非遗传承人与在校老师间的资源共享，让非遗教学实现特色化和标准化的融合。" 自2022年起，花西子公益团队组建了由非遗代表性传承人、教育专家、教材开发专家等50余人的专家团 队，开发非遗教学指导用书。该指导用书从知识点梳理、教案设计到专家评审，均需经过严谨、细致的 打磨，力求为民族文化进校园提供科学、系统、专业的教学依据。 编辑：侯隽 正值开学季，成都、凉山、峨眉山、绵阳等四川省60余所学校陆续开启非遗开学第一课。川剧、峨眉武 术、彝族月琴、剪纸等丰富多彩的非遗课堂，让民族文化浸润校园，在传承中焕 ...

Core Viewpoint - Fan Beauty Diary, founded by Fan Bingbing, has achieved remarkable growth in the beauty industry, generating revenue of 1.45 billion yuan in 2024, positioning itself as a significant player despite challenges in the broader market [4][5][21]. Group 1: Company Performance - Fan Beauty Diary ranked 35th in the 2024 China Beauty Brand TOP 100 list with a revenue of 1.45 billion yuan, showcasing its rapid growth compared to other brands with lower revenues [4]. - The brand's GMV has shown consistent growth over the past four years, increasing from 300 million yuan in 2021 to over 1.1 billion yuan in 2023, and reaching 1.45 billion yuan in 2024 [5]. - During the 618 shopping festival, Fan Beauty Diary set a sales record with its new product "VC Big Orange Whitening Mask," selling 100,000 boxes in just 10 seconds, generating 19.8 million yuan in sales [5][10]. Group 2: Product Strategy - Fan Beauty Diary has developed a diverse product line, including nine major categories such as beauty devices, makeup, and skincare, with prices ranging from 99 yuan to 684 yuan [7]. - The brand employs a "big single product" strategy, successfully launching popular items like the sea grape moisturizing mask and the VC big orange whitening mask, which have significantly boosted sales [8][10]. - The pricing strategy positions Fan Beauty Diary's products as mid-to-high-end, with individual mask prices averaging 27.6 yuan to 39.6 yuan, which is higher than competitors like Proya [10][19]. Group 3: Market Challenges - The beauty market in China is undergoing a significant reshuffle, with many brands facing financial difficulties, including Perfect Diary, which has reported continuous losses for five years [23][25]. - Fan Beauty Diary's international expansion has faced challenges, with its overseas accounts showing low engagement and sales compared to domestic success [21]. - The overall growth rate of the cosmetics market is slowing, with a projected retail sales growth of only 4.4% by May 2025, indicating a more competitive and challenging environment for beauty brands [22].

Core Insights - Fan Beauty Diary, founded by Fan Bingbing, achieved remarkable revenue of 1.45 billion yuan in 2024, ranking 35th in the 2024 China Beauty Brand TOP 100 list [1] - The brand has shown consistent growth over the past four years, with GMV increasing from 300 million yuan in 2021 to over 1.1 billion yuan in 2023 [1][4] - The brand's success is attributed to high-priced products and effective marketing strategies, including collaborations with top influencers [6][10] Revenue and Growth - Fan Beauty Diary's revenue reached 1.45 billion yuan in 2024, with a significant increase from 850 million yuan in 2022 and over 1.1 billion yuan in 2023 [1][4] - The brand's sales record was notably boosted during the 618 shopping festival, where a new product sold 100,000 units in just 10 seconds, generating 19.8 million yuan [1][4] Product Strategy - Fan Beauty has developed a diverse product line, including nine major categories such as beauty devices, makeup, and skincare [4] - The brand's first major hit was the sea grape hydrating mask, which sold 1.2 million pieces in its first month [4][10] - The pricing strategy positions products as mid to high-end, with masks priced between 138 yuan and 198 yuan, significantly higher than competitors [6][10] Marketing and Sales Channels - The brand leverages the influence of Fan Bingbing and partnerships with top livestreaming hosts to drive sales [7][10] - Fan Beauty has a strong online presence, with millions of followers across platforms like Tmall, Xiaohongshu, and Douyin [10] - The brand's marketing strategy focuses on high customer engagement through influencer collaborations, which has proven effective in boosting sales [7][10] Industry Context - The beauty market in China is experiencing a significant reshuffle, with many brands facing challenges and declining sales [15][17] - Fan Beauty's expansion into Southeast Asia and TikTok has not yet yielded the same success as in the domestic market, indicating challenges in replicating its business model abroad [14][15] - The overall growth rate of the cosmetics market is slowing, with a projected retail sales growth of only 4.4% by May 2025 [15]