Core Viewpoint - Jiangsu Province is accelerating the development of sports events economy to boost sports and leisure consumption through a series of policy measures outlined in the recently issued "Opinions" [4][5][6]. Group 1: Policy Framework - The Jiangsu Provincial Government emphasizes the importance of sports events in driving consumption and economic growth, with plans to include relevant documents in the 2025 policy framework [4][5]. - The "Opinions" were drafted after extensive consultations with key sports enterprises and industry associations, highlighting a collaborative approach to policy formulation [5]. Group 2: Economic Impact - In the first nine months of the year, 213 key monitored events attracted 5.734 million visitors and generated 3.54 billion yuan in consumption [5]. - The Jiangsu Urban Football League has become a significant event, with 2.433 million attendees and 2.22 billion online views, showcasing the potential of sports events to stimulate consumption [5]. Group 3: Key Measures - The "Opinions" outline 17 specific measures across five main areas, focusing on enhancing sports event supply, stimulating consumer demand, and integrating sports with tourism and manufacturing [6][7][8][9][10]. - Emphasis is placed on creating immersive sports consumption experiences and promoting diverse sports events to meet public demand [7]. Group 4: Infrastructure and Talent Development - Plans include increasing sports facilities, utilizing advanced technologies for event management, and fostering talent in sports management and operations [9][10]. - The government aims to support the development of outdoor sports venues and enhance the digital infrastructure for sports events [9]. Group 5: Financial and Organizational Support - The government will implement financial measures such as subsidies and loans to support major sports events and the transformation of sports manufacturing enterprises [10]. - A comprehensive organizational framework will be established to ensure effective management and security for large-scale sports events [10].

Core Insights - The Jiangsu Province Urban Football League ("Su Super") has concluded, attracting a total of 2.433 million spectators and 2.22 billion online views, highlighting the event's significant impact on sports consumption and local economy [1] Group 1: Event Economic Development - The Jiangsu government has issued guidelines to enhance the "Su Super" effect, emphasizing the importance of "event economy" as a driver for economic growth [1] - The guidelines aim to enrich the supply of high-quality sports events and promote the branding of urban football leagues, focusing on professionalization and integration with cultural and tourism sectors [1] Group 2: Sports Consumption Activities - The guidelines propose to integrate sports events into various public spaces and promote themed activities such as "travel with events" and "taste local food with events" to stimulate consumption [2] - Support for local sports consumption festivals and the establishment of flagship stores for sports products is encouraged, along with initiatives for night sports training and exhibitions [2] Group 3: Financial Support and Infrastructure - The guidelines emphasize enhancing financial support for sports enterprises through government financing guarantees and specialized financial products like "Su Sports Loan" [3] - Encouragement for insurance products related to events, such as accident insurance and cancellation insurance, is included to mitigate risks associated with sports events [3]

《意见》明确，将持续办好全省城市足球联赛，将其打造为文旅体商融合发展的顶流赛事品牌，同时支 持按市场化规则组织篮球、排球、乒乓球等群众性赛事，鼓励发展飞盘、桨板、街头田径、滑板等新兴 潮流运动，满足多元需求。 中新网南京11月4日电 (记者 徐珊珊)江苏省人民政府4日召开新闻发布会，解读省政府办公厅近日印发 的《关于加快发展赛事经济提振体育休闲消费的意见》(简称《意见》)。《意见》推出五个方面共17条 具体举措，旨在通过丰富赛事供给、激发消费潜力、完善产业链条，将赛事经济打造为经济增长新引 擎。 在激发消费潜力方面，《意见》提出推进体育赛事进景区、进商圈，打造沉浸式消费场景和观赛"第二 现场"，鼓励各地推出体育消费券、消费满减等优惠措施，并探索打包票务、住宿、文旅项目的文体旅 套餐。 江苏出台17条措施发力赛事经济 激活体育消费新动能 编辑：张嘉怡 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 《意见》还着力推动赛事经济 ...