Core Insights - Jiangsu province aims to develop the cultural tourism industry into a pillar industry, with significant growth in visitor numbers and spending in the first eight months of the year [1][10] - The "Three-Year Action Plan for High-Quality Development of Cultural Tourism Industry (2025-2027)" was officially released, focusing on deep integration of culture and tourism [1][17] - The plan includes six major actions and 22 key tasks to enhance the cultural tourism sector [1][17] Cultural Events and Community Engagement - The "Jasmine Flower Blooming: Enjoying Good Plays at Home" initiative has organized 813 performances across 95 counties and 718 towns, enhancing local cultural engagement [1][2] - By the end of August, 524 performances had been conducted, successfully reaching various age groups and fulfilling the promise of bringing quality performances to local communities [2] Non-Material Cultural Heritage Promotion - The "Enjoying Non-Material Cultural Heritage at Home" event showcased over 60 non-material heritage stalls, promoting local crafts and traditions [3] - Since its launch in March, the initiative has successfully held over 500 promotional activities across 11 cities, enhancing public awareness of cultural heritage [3] Art Exhibitions and Accessibility - The "Home Viewing of Great Exhibitions" initiative has brought significant artworks from renowned Jiangsu artists to local communities, enhancing access to cultural resources [4][8] - The initiative aims to integrate quality cultural resources into grassroots communities, contributing to the "Water Rhythms of Jiangsu" cultural brand [4] Museum Engagement and Economic Impact - Jiangsu has 362 registered museums, with a projected annual visitor count of 140 million in 2024, leading the nation [6][10] - The summer of 2023 saw 28.6 million visitors to museums, generating 148 million yuan in cultural product sales, reflecting the growing interest in cultural heritage [6][10] Night Economy and Cultural Integration - The "Water Rhythms of Jiangsu" initiative has successfully integrated sports events with tourism, leading to an 18.26% increase in visitors during the summer [10][11] - Nighttime cultural activities have become popular, with 60 cultural consumption hubs hosting events that increased nighttime spending by 8.32% [11][12] Smart Tourism Development - The "Su Xin You" platform has been launched to enhance visitor experience through AI-driven services, achieving over 500,000 active users [14][17] - Jiangsu has established 32 provincial smart tourism sites, promoting the integration of digital technology in cultural tourism [17] Future Outlook - The implementation of the "Three-Year Action Plan" is expected to elevate the quality of the cultural tourism industry, aiming to position Jiangsu as a significant global tourism destination [17]

Group 1 - The core viewpoint of the articles highlights the significant growth in tourism and cultural consumption in Jiangsu province during the summer period, with a total of 1.92 billion visitors and a consumption total of 843.7 billion yuan, reflecting year-on-year increases of 7.6% and 7.19% respectively [1] - The UnionPay data indicates that out-of-province cultural tourism consumption reached 109.82 billion yuan, marking a year-on-year growth of 13.81%, accounting for 30.96% of the industry’s out-of-province consumption, an increase of 2.5 percentage points [1] - Museums in the province have extended their opening hours and launched night tours, resulting in an increase in visitor numbers and cultural product sales, with 28.61 million visitors and cultural revenue of 148 million yuan during the summer [1] Group 2 - The "Su Chao" events have effectively driven tourism consumption, with 30 events held during the summer, attracting 5.16 million out-of-town visitors, a year-on-year increase of 18.26%, and generating 4.39 billion yuan in out-of-province cultural tourism consumption, up 19.88% [2] - 79% of ticket holders purchased related cultural products, while 21% stayed in local hotels, and 66% visited local attractions [2] - Nighttime cultural consumption saw a boost with 60 night consumption gathering areas hosting "second scene" activities, leading to 21.06 billion yuan in nighttime spending, a year-on-year increase of 8.32% [2]