赛事流量转化
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手握新“王牌”,江苏“黑马”三天两度部署
3 6 Ke· 2025-11-12 03:33
Core Insights - The city of Taizhou is focusing on leveraging the momentum from its recent championship win in the "Su Super" football league to boost local economic development and enhance its city image [1][2][3] Group 1: Championship Impact - Taizhou's football team achieved an unexpected victory in the "Su Super," marking the most significant breakthrough in the city's nearly 30-year history, generating substantial attention and traffic for the city [1] - The local government aims to transform the championship's "flow" into lasting economic "retention" and growth, emphasizing the need to evolve from a single victory to broader urban development [1][2] Group 2: Strategic Initiatives - The city is actively working on integrating sports with other sectors such as culture, health, and tourism to foster new business models and enhance overall development [2] - Taizhou is investing in transportation infrastructure, with plans to become a regional transportation hub in the Yangtze River Delta, including significant railway projects with a planned investment of 71.2 billion yuan [3] - Recent investment promotion activities have resulted in the signing of 16 major projects at the China International Import Expo, with a total planned investment of 75.1 billion yuan across various industries [3]
暑期江苏接待游客同比增长7.6%30场“苏超”比赛撬动文旅新消费
Xin Hua Ri Bao· 2025-09-06 23:11
Group 1 - The core viewpoint of the articles highlights the significant growth in tourism and cultural consumption in Jiangsu province during the summer period, with a total of 1.92 billion visitors and a consumption total of 843.7 billion yuan, reflecting year-on-year increases of 7.6% and 7.19% respectively [1] - The UnionPay data indicates that out-of-province cultural tourism consumption reached 109.82 billion yuan, marking a year-on-year growth of 13.81%, accounting for 30.96% of the industry’s out-of-province consumption, an increase of 2.5 percentage points [1] - Museums in the province have extended their opening hours and launched night tours, resulting in an increase in visitor numbers and cultural product sales, with 28.61 million visitors and cultural revenue of 148 million yuan during the summer [1] Group 2 - The "Su Chao" events have effectively driven tourism consumption, with 30 events held during the summer, attracting 5.16 million out-of-town visitors, a year-on-year increase of 18.26%, and generating 4.39 billion yuan in out-of-province cultural tourism consumption, up 19.88% [2] - 79% of ticket holders purchased related cultural products, while 21% stayed in local hotels, and 66% visited local attractions [2] - Nighttime cultural consumption saw a boost with 60 night consumption gathering areas hosting "second scene" activities, leading to 21.06 billion yuan in nighttime spending, a year-on-year increase of 8.32% [2]