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将赛事流量变发展增量(四海听音)
Ren Min Ri Bao· 2026-01-22 01:21
这种温情的回馈,是从"单方受益"到"双向循环"的提升。两地以"景区免费"等政策向对方发出诚挚邀 约,完成了从"收获助农订单"到"主动回馈敞开怀抱"的暖心闭环,开启了"以赛事聚情、以产业联动、 以文旅促融"的可持续合作范式。 一场地方足球赛的夺冠,能产生多大的能量? 从"夺冠"到"助农"再到"文旅互动",这场接力赛跑出的正能量轨迹生动表明,在深度互联的今天,一个 正面的起点——一场比赛、一次助农、一项优惠,都可能通过积极引导来推动多重发展。当更多地方学 会创造并珍惜这种以善意激发善意、用共赢巩固共赢的模式,区域协调发展将呈现出更多生动温暖的身 边故事。 前不久结束的"湘超",永州队逆袭夺冠的拼搏精神,打动多地球迷。有江苏网友在湖南永州市街头投放 广告牌庆祝,永州以脐橙为礼回馈这份热忱。而后,多名网络博主深入永州乡村直播助农,带动消费者 购买永州脐橙……这场始于体育的欢庆,并未止步于地域间的温情互动,而是如一颗投入湖面的石子, 激荡起层层涟漪,为这场胜利赋予了远超竞技的丰厚内涵。更可贵的是,故事并未止步于单向的"助 农"——两地迅速推出"游览景区免费"等举措,让这场跨越山水的互动,升华为一场有来有往、越走越 亲的 ...
手握新“王牌”,江苏“黑马”三天两度部署
3 6 Ke· 2025-11-12 03:33
Core Insights - The city of Taizhou is focusing on leveraging the momentum from its recent championship win in the "Su Super" football league to boost local economic development and enhance its city image [1][2][3] Group 1: Championship Impact - Taizhou's football team achieved an unexpected victory in the "Su Super," marking the most significant breakthrough in the city's nearly 30-year history, generating substantial attention and traffic for the city [1] - The local government aims to transform the championship's "flow" into lasting economic "retention" and growth, emphasizing the need to evolve from a single victory to broader urban development [1][2] Group 2: Strategic Initiatives - The city is actively working on integrating sports with other sectors such as culture, health, and tourism to foster new business models and enhance overall development [2] - Taizhou is investing in transportation infrastructure, with plans to become a regional transportation hub in the Yangtze River Delta, including significant railway projects with a planned investment of 71.2 billion yuan [3] - Recent investment promotion activities have resulted in the signing of 16 major projects at the China International Import Expo, with a total planned investment of 75.1 billion yuan across various industries [3]
暑期江苏接待游客同比增长7.6%30场“苏超”比赛撬动文旅新消费
Xin Hua Ri Bao· 2025-09-06 23:11
Group 1 - The core viewpoint of the articles highlights the significant growth in tourism and cultural consumption in Jiangsu province during the summer period, with a total of 1.92 billion visitors and a consumption total of 843.7 billion yuan, reflecting year-on-year increases of 7.6% and 7.19% respectively [1] - The UnionPay data indicates that out-of-province cultural tourism consumption reached 109.82 billion yuan, marking a year-on-year growth of 13.81%, accounting for 30.96% of the industry’s out-of-province consumption, an increase of 2.5 percentage points [1] - Museums in the province have extended their opening hours and launched night tours, resulting in an increase in visitor numbers and cultural product sales, with 28.61 million visitors and cultural revenue of 148 million yuan during the summer [1] Group 2 - The "Su Chao" events have effectively driven tourism consumption, with 30 events held during the summer, attracting 5.16 million out-of-town visitors, a year-on-year increase of 18.26%, and generating 4.39 billion yuan in out-of-province cultural tourism consumption, up 19.88% [2] - 79% of ticket holders purchased related cultural products, while 21% stayed in local hotels, and 66% visited local attractions [2] - Nighttime cultural consumption saw a boost with 60 night consumption gathering areas hosting "second scene" activities, leading to 21.06 billion yuan in nighttime spending, a year-on-year increase of 8.32% [2]