Core Viewpoint - The article highlights the cultural significance of "Qing Chun Jiu," a traditional spring banquet in southern Sichuan, which has been celebrated for over 400 years and was featured in the 2026 CCTV Spring Festival Gala, showcasing its importance as a cultural heritage and social gathering event [11][12]. Summary by Sections Cultural Significance - "Qing Chun Jiu" is a provincial-level intangible cultural heritage in Sichuan, recognized in 2018, and is celebrated from the Spring Festival to the Lantern Festival, embodying a cultural feast that integrates rituals, emotions, and blessings [12][13]. - The tradition is documented in various local chronicles, indicating its historical roots and the customs associated with it, such as family gatherings and offerings to deities [12][13]. Celebration Process - The banquet consists of three main courses: the first course includes tea and sweets, the second features alcoholic beverages paired with cured meats, and the third serves a main meal with various steamed dishes [13][14]. - The practice of "Qing Chun Jiu" is not unique to southern Sichuan; similar customs exist across China, often referred to by different names, indicating a widespread cultural phenomenon of inviting friends and family to celebrate the new year [14][15]. Regional Variations - Various regions in China, including Taiwan, have their own interpretations of "Qing Chun Jiu," with local customs and practices that reflect the same underlying theme of gathering and celebration during the spring season [15][16]. - The essence of "Qing Chun Jiu" lies in the act of inviting people rather than just serving alcohol, emphasizing the importance of reconnecting with friends and family during the festive season [15].