Workflow
苦巧·咸酪碎银子
icon
Search documents
选用98%高浓度真可可,喜茶全国上新茶坊苦巧系列
Bei Jing Shang Bao· 2026-01-28 13:58
这也是继苦抹系列后,喜茶再一次将茶坊产品引入全国门店。喜茶苦巧系列于2025年3月在喜茶·茶坊门 店首次推出,先后带来「苦巧·碎银子」、「苦巧·现磨榛子」等多款热销产品,逐渐成为备受消费者追 捧的喜茶限定产品系列。作为系列中的高人气单品,「苦巧·咸酪碎银子」自2025年10月上线以来,便 迅速收获消费者喜爱,被不少用户频繁在社交平台呼吁"全国上线"。通过在全国门店落地茶坊人气产 品,喜茶也进一步让更多消费者有机会品尝源自喜茶·茶坊的人气限定风味。 除苦巧系列和苦抹系列外,今年以来,喜茶还在茶坊接连推出了云朵茶拿铁系列「工夫红茶·云朵茶拿 铁」、及茶特调系列「山青柚子苹果」、「白露栀子烤玉米」、「茉王草莓云朵」等热门新品,凭借更 具探索性的产品配方与富有辨识度的产品造型,多次成为行业新品的热议话题中心,并持续带动消费者 前往茶坊门店购买打卡热潮。将喜茶茶坊、heytea lab等业态及门店作为产品灵感与研发的前沿"实验 场",喜茶正持续探索茶体验的多元可能,将不断为消费者提供与主流常态茶饮差异化的产品选择。 1月28日,喜茶冬日上新茶坊苦巧系列,应消费者期待带来系列人气产品「苦巧·咸酪碎银子」在全国门 店的上线 ...
阿迪达斯,在华要重回前三?丨消费参考
Group 1 - Adidas has shown a strong performance in Q3 2025, with global revenue increasing by 12% year-on-year to €6.6 billion (approximately ¥546.41 billion) excluding Yeezy factors, and operating profit rising by 23% to €736 million (approximately ¥60.93 billion) [1] - The Greater China region has been a key driver for Adidas, with revenue in Q3 2025 growing by 10% year-on-year to €947 million (approximately ¥78.40 billion) [1] - For the first three quarters of 2025, Adidas reported global revenue of €18.735 billion (approximately ¥155.11 billion), a 14% increase year-on-year, with Greater China revenue at €2.774 billion (approximately ¥229.66 billion), up 12% [1] Group 2 - Despite the growth, Adidas faces challenges as its revenue growth rate in Q3 was lower than in the first three quarters, indicating ongoing growth pressures in China [2] - Competitors like Anta and Li Ning have reported mixed results, with Anta showing low single-digit growth and Li Ning experiencing a decline in sales [2] - Nike's revenue in Greater China has also declined by 10%, highlighting the competitive landscape [2] Group 3 - Adidas's market share in China has dropped significantly from 15% in 2021 to 8.7% in 2024, while Nike's market share decreased from 18.1% to 16.2%, maintaining its leading position [3] - Anta's market share increased from 9.8% to 10.5%, ranking second, while Li Ning's market share slightly rose from 9.3% to 9.4% [3] - In 2024, Adidas ranked fourth in market share in China, trailing Li Ning by 0.7 percentage points [4] Group 4 - Given Li Ning's sales decline, there is a possibility that Adidas could surpass Li Ning in market position in China [5] - However, Adidas still has a long way to go in terms of self-positioning compared to its competitors [6]