Core Insights - The "2026 'Yiyou Zhenjiang·Junlai Fuzhi' New Year and Spring Festival Cultural Tourism Consumption Season" has been officially launched to enhance tourism and cultural consumption in Zhenjiang [1] Group 1: Event Overview - The consumption season will run from now until March 8, 2026, lasting nearly three months, focusing on renewing scenes, introducing new products, and creating innovative activities to enrich the cultural tourism experience [1] - The event is organized by multiple local government departments, including the Cultural and Tourism Bureau, Finance Bureau, and Commerce Bureau [1] Group 2: New Tourism Scenes - A new list of cultural tourism consumption scenes has been released, featuring diverse offerings such as the "Five+" model at Gexian Lake, which combines watching sports, enjoying night views, tasting local cuisine, visiting night markets, and experiencing intangible cultural heritage [1] - Other notable new scenes include the Air Eagle Aerospace Research Base, a coffee camping base, and the "Jingjiang Huayue Ye" concert, among others [1] Group 3: Consumer Engagement and Discounts - The "Yiyou Zhenjiang" platform will issue 500,000 free and discount coupons during the consumption season, allowing visitors to enjoy discounts of 10%-30% from over 100 merchants, with government subsidies adding an additional 10%-20% [2] - New experiential activities include tea tasting, soy sauce making, online blessings for the New Year, and themed markets, enhancing both online and offline engagement [2] Group 4: Targeted Promotions - Special promotions will be offered to "Super League" fans, couples, families, and students from Zhenjiang studying outside the city, with various themed packages available [3] - The consumption season will also feature financial services integrated with cultural tourism, providing additional discounts for users who make purchases through the "Yiyou Zhenjiang" platform [3]

Core Viewpoint - The "2026 'Yiyou Zhenjiang. Junlai Fuzhi' New Cultural Tourism Consumption Season" has officially launched, focusing on enhancing the cultural tourism experience in Zhenjiang from December 20, 2023, to March 8, 2026, with a variety of new activities and offerings aimed at attracting tourists and enriching their experiences [1]. Group 1: Event Overview - The consumption season is organized by multiple local government departments, including the Zhenjiang Cultural, Radio, and Tourism Bureau, and will last for nearly three months [1]. - The initiative aims to cater to tourist demands by innovating in scene creation, product offerings, and activities, thereby enhancing the overall experience for both citizens and visitors [1]. Group 2: New Consumption Scenes - The launch included the announcement of the 2025 "Yiyou Zhenjiang" new cultural tourism consumption scene list, featuring diverse and unique offerings such as the "Five+" model at the Gexian Lake Scenic Area and the multi-dimensional Air Eagle Aerospace Research Base [5]. - Other highlighted new scenes include the "Coffee + Camping" experience at the Photovoltaic Coffee Camping Base and the "Jingjiang Huayue Ye" concert, which aims to illuminate the cityscape and foster shared experiences [5]. Group 3: Consumer Experience Enhancements - The "Yiyou Zhenjiang" platform has released a list of favorite local foods, accommodations, and scenic spots to enhance consumer experiences, promoting an immersive exploration of Zhenjiang [9]. - During the consumption season, the platform will distribute 500,000 free and discounted coupons, allowing tourists to enjoy discounts of 10%-30% from over 100 merchants, with government subsidies adding an additional 10%-20%, leading to total discounts of up to 50% [9]. Group 4: Special Activities - The consumption season will introduce the "A-Zhen Series" of unique experience activities, including tea tasting, traditional soy sauce making, online blessings for the New Year, and themed markets featuring local products [10]. - Specific promotions will target "Super League" fans, couples, and families, offering exclusive packages and experiences to engage different demographics [14]. Group 5: Financial Services Integration - The initiative includes a collaboration with China Construction Bank to provide digital currency subsidies, offering discounts for users who shop on the "Yiyou Zhenjiang" platform using digital currency [14]. - A "Zhenjiang Cultural Tourism New Year Red Packet" event will take place during the Spring Festival, distributing a total of 10,000 red packets through social media engagement [14].