Core Insights - The "2026 'Yiyou Zhenjiang·Junlai Fuzhi' New Year and Spring Festival Cultural Tourism Consumption Season" has been officially launched to enhance tourism and cultural consumption in Zhenjiang [1] Group 1: Event Overview - The consumption season will run from now until March 8, 2026, lasting nearly three months, focusing on renewing scenes, introducing new products, and creating innovative activities to enrich the cultural tourism experience [1] - The event is organized by multiple local government departments, including the Cultural and Tourism Bureau, Finance Bureau, and Commerce Bureau [1] Group 2: New Tourism Scenes - A new list of cultural tourism consumption scenes has been released, featuring diverse offerings such as the "Five+" model at Gexian Lake, which combines watching sports, enjoying night views, tasting local cuisine, visiting night markets, and experiencing intangible cultural heritage [1] - Other notable new scenes include the Air Eagle Aerospace Research Base, a coffee camping base, and the "Jingjiang Huayue Ye" concert, among others [1] Group 3: Consumer Engagement and Discounts - The "Yiyou Zhenjiang" platform will issue 500,000 free and discount coupons during the consumption season, allowing visitors to enjoy discounts of 10%-30% from over 100 merchants, with government subsidies adding an additional 10%-20% [2] - New experiential activities include tea tasting, soy sauce making, online blessings for the New Year, and themed markets, enhancing both online and offline engagement [2] Group 4: Targeted Promotions - Special promotions will be offered to "Super League" fans, couples, families, and students from Zhenjiang studying outside the city, with various themed packages available [3] - The consumption season will also feature financial services integrated with cultural tourism, providing additional discounts for users who make purchases through the "Yiyou Zhenjiang" platform [3]

扬子晚报网12月20日讯(通讯员通讯员陈伟华记者万凌云姜天圣)12月20日，2026"宜游镇江.骏来福至"迎两新文旅消费季正式启动。本次消费季由镇江市文 化广电和旅游局、镇江市财政局、镇江市商务局、镇江市文化旅游产业促进会主办，各市、区文化和旅游部门协办，从即日起至2026年3月8日，为期近3 个月。消费季将持续聚焦游客需求，深耕城市文脉，着力场景焕新、产品上新、活动出新，丰富嗨吃嗨玩嗨购的全时全域文旅消费体验，不断提升市民游 客的获得感和满足感。 现场 现场 启动仪式首先发布了2025"宜游镇江"文旅消费新场景名单。近年来，文旅消费新场景以其创新的内容、多元融合的业态越来越受到游客青睐，成为文旅消 费的热点。此次推出的新场景业态多元，独具特色，既有打造"看球赛+赏夜景+吃美食+逛夜市+享非遗"等"五+"模式的葛仙湖景区，又有以"海陆空天"多 维融合为特色的空鹰航空航天研学基地；既有"咖啡+露营"新业态叠加的光合咖啡露营基地，又有点亮城市风景、主客共享的"京江花月Ye"音乐会；既有 科技与文化深度融合的广电VR大空间体验馆，又有多次被央视报道的网红街巷——京畿路特色街区。据悉，2026年，镇江文旅部门还将持续 ...