Investment Rating - The report assigns a "Buy" rating for Longxin General (603766.SH) for the first time [2]. Core Viewpoints - Longxin General has a strong focus on the motorcycle and general machinery sectors, with recent asset restructuring and the elimination of impairment losses, allowing the company to concentrate on its core business and drive growth [5][6]. - The company is expected to benefit from the increasing demand for high-displacement motorcycles domestically and the expansion of its global presence, particularly in Europe and Latin America [7][8]. - The financial outlook is positive, with projected revenue growth and improving profitability driven by the successful performance of its VOGE brand and other product lines [9]. Company Overview - Longxin General has been deeply engaged in the motorcycle and general machinery sectors since its establishment in 1993, with a focus on expanding its core business [13]. - The company has undergone several strategic shifts, with a recent emphasis on "motorcycles + general machinery" as its main strategy, gradually divesting non-core businesses [24][26]. - The product structure includes motorcycles (both fuel and electric), all-terrain vehicles, and general machinery, with a strong emphasis on high-displacement motorcycles under the VOGE brand [16][18]. Financial Analysis - The company has shown significant revenue growth, with total revenue projected to increase from 13,066 million yuan in 2023 to 27,632 million yuan by 2027, reflecting a compound annual growth rate (CAGR) of 14% [2]. - The net profit attributable to shareholders is expected to rise from 583 million yuan in 2023 to 2,787 million yuan in 2027, with a notable increase in profitability driven by the core motorcycle business [2]. - The company's overseas revenue has increased significantly, accounting for nearly 70% of total revenue, driven by the success of its VOGE and general machinery products in international markets [27]. Motorcycle Industry Insights - The domestic market for motorcycles is facing challenges, but the high-displacement segment is experiencing growth, with the share of motorcycles over 250cc increasing from 6.6% to 10.1% from 2023 to 2025 [43][45]. - The competitive landscape in the high-displacement motorcycle market is becoming more concentrated, with leading companies like Longxin General capturing significant market share [45]. - The export market, particularly in Europe and Latin America, is expected to be a major source of growth, with increasing demand for high-displacement motorcycles [8][43].

Investment Rating - The report assigns a "Buy" rating for Longxin General (隆鑫通用) for the first time [2]. Core Insights - Longxin General has a strong focus on motorcycles and general machinery, with recent asset restructuring and the elimination of impairment drag, positioning the company for growth in its core business [5][6]. - The company is expected to benefit from the increasing demand for high-displacement motorcycles domestically and is expanding its global footprint, particularly in Europe and Latin America [7][8]. - The financial forecast indicates significant growth in revenue and net profit over the next few years, with a projected net profit of 2.79 billion yuan by 2027, reflecting a strong upward trend in valuation [9]. Company Overview - Longxin General has been deeply involved in the motorcycle and general machinery sectors since its establishment in 1993, with a focus on expanding its core business [13]. - The company has undergone several strategic shifts, now concentrating on "motorcycles + general machinery" while divesting non-core businesses [24]. - The recent asset restructuring has strengthened resource synergies with Zongshen, enhancing operational efficiency [22]. Financial Analysis - The company has shown robust revenue growth, with a projected increase from 13.066 billion yuan in 2023 to 27.632 billion yuan by 2027, representing a compound annual growth rate (CAGR) of 14% [2]. - The net profit is expected to rise from 583 million yuan in 2023 to 2.787 billion yuan in 2027, with a significant year-on-year growth rate of 92% in 2024 [2][9]. - The motorcycle segment is the primary revenue driver, accounting for approximately 60% of total revenue, with a notable increase in the share of high-value products [37]. Motorcycle Industry Insights - The domestic market for motorcycles is experiencing a shift, with a decline in total sales but an increase in the high-displacement segment, which is expected to grow due to changing consumer preferences [43]. - The company is well-positioned in the high-displacement motorcycle market, with a significant increase in sales volume and market share [45]. - Export markets, particularly in Europe and Latin America, are anticipated to contribute significantly to revenue growth, with the company expanding its presence in these regions [8][9].

Company Overview - The company is a leading player in the motorcycle industry, transitioning from an OEM to three major self-owned brands [1][10] - Established in 1993, the company has a history of over 30 years in the motorcycle sector, initially focusing on engine manufacturing and later expanding into complete motorcycle production [10][11] Financial Performance - Revenue has steadily increased from 130.58 billion to 168.22 billion from 2021 to 2024, with a CAGR of 8.8% [20] - The company experienced a profit turning point in 2022, with net profit rising from 3.8 billion to 11.3 billion from 2021 to 2024, reflecting a CAGR of 42.8% [20][24] - The motorcycle business revenue share increased from 55.6% in 2019 to 76.0% in 2024, indicating a shift towards core business growth [27] Strategic Transformation - In 2021, the company initiated a significant strategic transformation, focusing on the "motorcycle + general machinery" core business and divesting from loss-making operations [2][33] - The company completed a successful equity restructuring in December 2024, with the actual controller changing to Zuo Zongshen, enhancing synergies with Zongshen Group's motorcycle business [2][50][54] Brand Development - The company launched the VOGE brand in 2018, marking its entry into the high-displacement motorcycle market, and has since developed a product matrix that includes VOGE, LONCIN, and BICOSE [1][12] - The VOGE brand has undergone three phases: explosive growth (2018-2021), adjustment (2022), and a return to growth (2023-present), with sales increasing from 0.3 million to 18 million units by 2024 [66][68] Market Outlook - The domestic market for high-displacement motorcycles is expected to grow, with a penetration rate of 7% in 2024, indicating significant room for growth compared to Japan [5] - The company plans to launch several new models in 2025, including the DS800 Rally and CU625, which are anticipated to drive further growth for the VOGE brand [5] Product and Sales Strategy - The company has shifted from an industrial product mindset to a consumer product approach, enhancing its ability to create popular products [3] - By the end of 2024, the company aims to have 990 domestic sales outlets and 1,165 overseas sales outlets, expanding its market reach [3] Profitability Forecast - Revenue projections for 2025-2027 are estimated at 208.8 billion, 240.2 billion, and 264.2 billion, with corresponding net profits of 18.7 billion, 22.9 billion, and 25.7 billion [6]