本文约 3 0 0 0 字，推荐阅读时长 1 0 分钟，欢迎关注新财富公众号。 摩托车这个品类在国内很特殊，我国是世界上最大的摩托车产销国，也是世界上唯一一个大规模禁摩的国家。 从90年代到2008年，国内的摩托车工业都处在高速发展阶段，2008年销量达到巅峰的2750万辆，2008年之后国内禁摩政策限制、电动两轮车替代、汽车 工业迅速发展、共享经济崛起等等因素共同作用下，摩托车作为出行工具的属性不断被弱化，国内摩托车销量一直处在下滑区间。 一直到2019 年，摩托车产业不再是单一方向的下滑、萎缩，开始有了结构性变化：出口持续放量，大排量、休闲娱乐属性开始凸显，而电动化、玩法属 性、品牌化成为新的关键词。 0 1 从嘉陵到摩帮，20年前出口折戟 在探讨近年来摩托车产业变化之前，我们先回顾国内摩托车产业的历史，更能体会到20多年来摩托车产业的翻身巨变。 提起中国摩托车的起点，绕不开"嘉陵"二字。嘉陵的根子可以追溯到洋务运动的江南制造总局，而真正让它走进千家万户的，是1979年的那个决定 ——"军转民"，做摩托。次年，第一辆嘉陵50问世，虽然排量不大，却象征着中国人第一次真正拥有了自主研发的摩托车。 真正让嘉陵封 ...

Company Overview - The company is a leading player in the motorcycle industry, transitioning from an OEM to three major self-owned brands [1][10] - Established in 1993, the company has a history of over 30 years in the motorcycle sector, initially focusing on engine manufacturing and later expanding into complete motorcycle production [10][11] Financial Performance - Revenue has steadily increased from 130.58 billion to 168.22 billion from 2021 to 2024, with a CAGR of 8.8% [20] - The company experienced a profit turning point in 2022, with net profit rising from 3.8 billion to 11.3 billion from 2021 to 2024, reflecting a CAGR of 42.8% [20][24] - The motorcycle business revenue share increased from 55.6% in 2019 to 76.0% in 2024, indicating a shift towards core business growth [27] Strategic Transformation - In 2021, the company initiated a significant strategic transformation, focusing on the "motorcycle + general machinery" core business and divesting from loss-making operations [2][33] - The company completed a successful equity restructuring in December 2024, with the actual controller changing to Zuo Zongshen, enhancing synergies with Zongshen Group's motorcycle business [2][50][54] Brand Development - The company launched the VOGE brand in 2018, marking its entry into the high-displacement motorcycle market, and has since developed a product matrix that includes VOGE, LONCIN, and BICOSE [1][12] - The VOGE brand has undergone three phases: explosive growth (2018-2021), adjustment (2022), and a return to growth (2023-present), with sales increasing from 0.3 million to 18 million units by 2024 [66][68] Market Outlook - The domestic market for high-displacement motorcycles is expected to grow, with a penetration rate of 7% in 2024, indicating significant room for growth compared to Japan [5] - The company plans to launch several new models in 2025, including the DS800 Rally and CU625, which are anticipated to drive further growth for the VOGE brand [5] Product and Sales Strategy - The company has shifted from an industrial product mindset to a consumer product approach, enhancing its ability to create popular products [3] - By the end of 2024, the company aims to have 990 domestic sales outlets and 1,165 overseas sales outlets, expanding its market reach [3] Profitability Forecast - Revenue projections for 2025-2027 are estimated at 208.8 billion, 240.2 billion, and 264.2 billion, with corresponding net profits of 18.7 billion, 22.9 billion, and 25.7 billion [6]