转自：北京日报客户端 一度靠高额奖金诱惑、巨大流量加持的"荒野求生"类赛事，在多地迅速蹿红之后，又因"遭遇持续低 温""前期宣传不当"等原因或"暂停办赛"或"停止举办"。 记者梳理发现，去年以来，国内有近10场类似的荒野求生赛事，多场草草收尾。 原计划于2025年11月底举办的云南西畴县香坪山景区"木兰杯"荒野求生技能大赛，因"持续低温，不利 于野外生存"被叫停；12月7日，开赛仅4天的贵州榕江县两汪乡荒野求生赛，以"气温过低"等为由被暂 停；12月18日，云南新平县哀牢山荒野求生赛，在网友的质疑声中，以"综艺类节目，还在编制中"的理 由被喊停…… 争先恐后扎堆"上马"，又接二连三草草"收场"，主办方语焉不详的"道歉信"背后，暴露出赛事组织者的 草率和浮躁心态。 赛事流量的诱惑再大，也不能冲击安全的底线。以忽视选手人身安全为代价、追求刺激吸睛的"荒野求 生"流量，注定是昙花一现，不会成为持久"留量"。 草草收场的赛事，收割流量的秀场 2025年10月开始，湖南张家界七星山第二季荒野求生赛，凭借"极限运动+话题营销"火爆出圈。但两个 月后，却以"8名选手被紧急带下山，平分奖金"的潦草方式，按下了暂停键。 分析这 ...

Core Insights - The rise of "Wilderness Survival" as a popular online event has transformed extreme sports into a tool for monetization, attracting a wide audience and participants seeking fame and financial gain [1][2] - The event serves as a starting point for participants to transition from anonymity to internet celebrities, leveraging their experiences for live streaming and content creation [2][3] Group 1: Event Dynamics - Participants like Lin Bei have gained significant online followings post-event, with viewership numbers skyrocketing during their first live streams [2][4] - The event's organizers face high costs, with execution expenses reaching 5 million yuan, including a 200,000 yuan prize for the winner, which is a key incentive for participants [2][3] Group 2: Monetization Strategies - Revenue for traditional events primarily comes from registration fees, advertising, and local tourism support, with sponsorships playing a crucial role [3] - The focus for organizers and participants is on creating sustainable content products rather than just one-time event earnings, leading to increased opportunities for merchandise and collaborations [3][4] Group 3: Industry Challenges - The rapid growth of the "Wilderness Survival" events has led to various issues, including safety concerns and allegations of unfair practices, as seen in multiple reported incidents [7][8] - Many organizers lack the necessary qualifications and experience, raising questions about the legitimacy and safety of these events [8][12] Group 4: Regulatory Environment - The industry is under scrutiny, with calls for better regulation and safety measures, especially after incidents of mismanagement and safety violations [13][14] - Recent events have been canceled or adjusted due to safety concerns, indicating a shift towards prioritizing participant safety over profit [13][14]

Core Insights - The rise of wilderness survival competitions has captured public attention, leading to a surge in participation and interest across various platforms [2][16] - Concerns have been raised regarding the safety and regulation of these events, with calls for government intervention to ensure proper standards and training for organizers and participants [17] Industry Overview - The wilderness survival competition sector is experiencing rapid growth, with numerous recruitment announcements emerging nationwide [2][16] - Many of these competitions lack proper oversight, leading to instances of fraud where participants pay fees but do not receive promised services [16] - The industry is characterized by a mix of genuine interest and opportunistic exploitation, as seen in the experiences of participants like Chen Jun Song and Wei Liu Lin, who seek both financial rewards and social media fame [5][6][10][9] Safety Concerns - Incidents of injury and inadequate safety measures have been reported, highlighting the need for professional training and emergency preparedness among event organizers [12][13][16] - Experts emphasize that proper wilderness survival events require a significant number of trained safety personnel and medical support to mitigate risks [16][17] - The lack of regulatory compliance and safety protocols poses a threat to participants, as illustrated by the experiences of competitors who faced injuries without adequate support [12][13] Future Outlook - Industry professionals advocate for the establishment of standards and certification for event organizers to enhance safety and credibility [17] - The potential for technological solutions, such as GPS tracking and health monitoring, is recognized as a means to improve participant safety in future competitions [16][17]