七星山荒野求生赛事落幕，带动周边酒店入住率飙涨近两倍，农产品销售额破800万，催生120个"野外生存教练"等新岗位。 寒潮来袭，山中气温骤降，当最后8名蜷缩在简易庇护所里的选手，被组委会工作人员紧急带下山，平分了48万元奖金时，张家界七星山深处的这场特别 的"荒野求生"，以一种十分潦草的方式按下了暂停键。屏幕上持续了数十天的全民围观暂时黑屏，但空气中弥漫的讨论热度，却久久没有散去。 据张家界市旅游协会统计，由CAMEL骆驼赞助的第二届中国张家界"七星山·骆驼杯"极限荒野求生挑战赛获得了近两百亿次的线上观看。一堆未经修饰， 甚至极其狼狈的生存镜头，让赛事成了一个古怪又迷人的文体旅融合切片。它粗糙又真实的画面得让人忍不住驻足——这大概就是中国本土"新兴"户外体 育产业最原生态的样子。 从荒野求生到"减肥训练营" 无论是新观众还是老粉丝对于这场赛事的评价都是——"草台班子"。参赛的近百人里，九成以上是你我身边的普通人，送外卖的小哥、工地上的钢筋工、 创业失败的年轻人、对未来感到迷茫的应届生。他们手里的工具，不过是一把柴刀、一口铁锅，任务也原始得像是回到了远古时代，在海拔落差近五百米 的七星山原始山林里，给自己找个遮 ...

以下文章来源于后浪研究所 ，作者杨小彤、薇薇子 后浪研究所 . 36氪旗下年轻态公众号。这位青年里边请，你被研究了。 "什么都没有还敢办比赛？" 文 ｜ 杨小彤 编辑 ｜ 薇薇子 来源｜ 后浪研究所（ID：youth36kr） 封面来源 ｜ IC Photo 奔赴荒野 9月29日，荒岛求生比赛的前两天，大树终于能上岛了。 早上六点，连早饭都没吃，大树就和其他两位选手坐上车，从浙江温州平阳县到瑞安市飞云渡码头，找主办方集合，再坐两个多小时的船，抵达一个名叫冬 瓜屿的岛上。 两个多小时的海途中，主办方反复和包括大树在内的选手们强调，为了保障选手们的安全，现场会设置13位安全员，他们还买了一辆船，有什么突发情况能 立即接送。 甚至还有辆直升机，会在比赛过程中巡逻环视 。 大树参赛的海岛 大树的期待值就这么被主办方拉满了。 这是大树第四次参加荒野求生的比赛。 他是位荒野求生爱好者，许多年前就喜欢在网上看外国人在荒野里求生，也自己在家研究过钻木取火的技能。 看到 今年国内出现了许多荒野求生赛事，只要时间合适，大树就会报名参加，还拿到了其中一场赛事的冠军。 8月27日，大树刷到了这个名叫"东方荒野荒岛求生"的报名招募，他 ...

最近，张家界七星山的"荒野求生"大赛创下超过50亿的播放量，也因此在互联网上留下不少名场面：有人爬树猴叫、有人木虫当牛排、有人手搓豪宅、有 人篝火吟古诗、有人深夜唱歌、被薅秃的野梨树成为全网笑谈…… 同时，A股户外露营概念异动，三夫户外直线涨停，牧高笛、探路者、嘉麟杰、泰鹏智能、浙江自然等冲高。柴刀、冲锋衣、户外背包在直播间里卖爆， 选手钻木取火时，同款火石、竹盐同步上架。 就连一些MCN机构都在争抢人气选手。 不可否认，"发疯"逐渐成了当代年轻人流行解压方式。"五一"期间，在泥坑打滚的"斯巴达勇士赛"风靡中产圈；四川眉山'9.9元自助偷甘蔗'走红；去年， 到神农架景区、辽宁本溪的关山湖风景区当野人NPC的新工作火遍全网。 由于可以卸下平时的伪装，"随时随地"发疯、对抗、挑战，备受年轻人追捧。而张家界的荒野也蔓延到全国景区的角角落落，成为年轻人用反常规宣泄情 绪的集体选择，更重要的是，催生出了一套"情绪释放—流量爆发—商业变现"的完整套路。 短视频终于找到了新乐子 这些爆火的新梗，直接成了当代年轻人精神状态的"野生镜像"，背后更藏着巨大的商业价值：该赛事不仅让张家界飞拉达天梯、高山别墅酒店客流暴涨， 门票收入 ...

说起"荒野求生"，有一个人的名字是避不开的。英国冒险家贝尔·格里尔斯的《荒野求生》(Man vs.Wild)，是过去最有名的野外求生节目，他在中国有一 个"贝爷"的大名。节目当然也精彩，贝爷在镜头前展示各种求生技能，上天入海，无所不能，经常还会有名人加入，奥巴马、大鲨鱼奥尼尔、中国的姚 明、李彦宏都曾经临时客串入戏。 但无论是《荒野求生》还是后来一些模仿贝爷的节目，这类节目普遍存在一个最大的槽点：观众们只要稍微出戏，就会意识到，贝爷和他的搭档，实际上 只是在展示和表演野外求生，并不是来真的，因为镜头背后有一支精良的拍摄团队和专家队伍在时刻盯着。 如何避免这个最大的槽点呢？最近，在大洋彼岸的中国深山里，一些地方文旅开始跟进荒野求生的热潮，他们直接来真的。 选手只凭一把砍柴刀和一截楠竹，自行解决吃住，看谁能在深山里坚持得更久，中途可以退赛。初赛决出10人，休整三天后开启决赛（之后主办方将决赛 名额增至14名，并为每位选手额外追加2万元奖励）。决赛要求选手生存40天以上。这群人荒野求生的目标相当明确——击败百余名高手，怒赚20万奖 金。 这就是近期频繁出圈，还常上热搜的中国湖南张家界"七星山杯"极限荒野求生挑战赛。 ...

Core Insights - The article highlights the unexpected popularity of a wilderness survival competition in Zhangjiajie, which has attracted significant attention and viewership, leading to increased tourism and interest in the region [10][34]. Group 1: Competition and Participants - Lin Bei, the only participant born in the 2000s, gained fame during the competition, which has drawn in a diverse group of contestants, including the only female participant and a contestant from the north who struggled to start a fire [3][4]. - The competition has seen various challenges, including encounters with wildlife and food-related mishaps, showcasing the unpredictable nature of survival in the wild [4][5]. - The event has generated over 5 billion views online, significantly boosting the profile of Zhangjiajie and its surrounding areas [10]. Group 2: Zhangjiajie and Tourism - The article emphasizes the unique natural beauty of the region, particularly the newly developed Qixing Mountain, which offers pristine landscapes and rich biodiversity, including over 200 types of medicinal herbs [12][25]. - Qixing Mountain is positioned to become a major attraction with the construction of China's highest via ferrata, expected to draw outdoor enthusiasts and adventure seekers [13]. - The winter season transforms Qixing Mountain into a snow-covered paradise, featuring the only high-altitude ski resort in northwestern Hunan, further enhancing its appeal as a year-round destination [18]. Group 3: Local Impact and Community - The competition has provided a platform for contestants to promote their hometowns, with participants like "Miao Wang" from Jiping County gaining recognition and support from their communities [22][24]. - The event has sparked interest in local culture and cuisine, with various regions leveraging the competition's popularity to showcase their unique offerings [27][30]. - The article suggests that the wilderness survival competition has created opportunities for small towns to gain visibility and attract tourism, highlighting the interconnectedness of local communities and broader trends in outdoor recreation [34].

Core Viewpoint - The article discusses the recent surge in popularity of the "Extreme Wilderness Survival Challenge" held in Zhangjiajie, highlighting its impact on participants and local tourism [6][10][41]. Group 1: Event Overview - The challenge began on October 8, 2025, and has drawn significant attention, with participants and media flocking to the site, leading to a vibrant atmosphere [6][10]. - The event was initially planned to conclude with a top ten final, but due to unforeseen circumstances, all remaining participants were advanced to the finals, each receiving a prize of 32,000 yuan [10][15]. - The event has generated substantial online engagement, with related videos amassing 8 billion views [23]. Group 2: Participant Experiences - Participants like "Cold Beauty" and "Lin Bei" have shared their personal struggles and motivations for joining the competition, with many seeking a break from their daily lives [17][19][54]. - The challenges faced by contestants include physical hardships, such as extreme weather and food scarcity, which have tested their survival skills [22][49]. - The emotional journey of participants is highlighted, with many finding a sense of purpose and clarity during their time in the wilderness [47][55]. Group 3: Media and Tourism Impact - The event has attracted a large media presence, with a reported ratio of 20 participants to 40 media personnel, indicating a high level of interest from various outlets [26][31]. - Local tourism has benefited from the event, as media coverage and participant stories have drawn attention to the Zhangjiajie area, potentially increasing visitor numbers [41][40]. - The interaction between participants and their hometowns has created a sense of community and support, further enhancing the event's appeal [36][38].

Core Insights - The "Qixing Mountain Camel Cup" extreme wilderness survival challenge has become a phenomenon, attracting over 5 billion clicks online and generating significant commercial interest [3][5] - The event has led to a 30% year-on-year increase in tourism revenue for Zhangjiajie, with the sponsor Camel Clothing achieving over 30 million in sales [6][19] Event Overview - The event is hosted by Zhangjiajie Qixing Mountain Scenic Area and organized by Lao Liu Wilderness, with exclusive sponsorship from Camel Clothing [5][6] - The competition has garnered massive attention, with participants gaining popularity and being sought after by MCN agencies [3][14] Commercial Impact - The event has significantly boosted ticket sales for the scenic area, although specific growth figures have not been disclosed [4][5] - Camel Clothing's products, particularly the "Wangzhe Kaijia ICON" jacket, have been prominently featured, leading to increased brand exposure and sales [6][19] Social Media and Audience Engagement - The event has resulted in a dramatic increase in followers for the organizing account, with a 770% growth in just eight months [5] - Participants have leveraged their newfound fame on social media, with some amassing tens of thousands of followers [15][17] Long-term Viability - Analysts suggest that while the event has created a temporary surge in interest, sustaining this momentum will require ongoing engagement and innovation [7][18] - The potential for participants to become long-term influencers remains uncertain, as many may only achieve short-lived fame [18] Strategic Marketing - Camel Clothing has established a dedicated product category for "Wilderness Survival" items to capitalize on the event's traffic [9][11] - The brand's marketing strategy has been closely aligned with the event, enhancing its visibility during major sales events like Double Eleven [12][19]

Core Insights - The rise of wilderness survival competitions has captured public attention, leading to a surge in participation and interest across various platforms [2][16] - Concerns have been raised regarding the safety and regulation of these events, with calls for government intervention to ensure proper standards and training for organizers and participants [17] Industry Overview - The wilderness survival competition sector is experiencing rapid growth, with numerous recruitment announcements emerging nationwide [2][16] - Many of these competitions lack proper oversight, leading to instances of fraud where participants pay fees but do not receive promised services [16] - The industry is characterized by a mix of genuine interest and opportunistic exploitation, as seen in the experiences of participants like Chen Jun Song and Wei Liu Lin, who seek both financial rewards and social media fame [5][6][10][9] Safety Concerns - Incidents of injury and inadequate safety measures have been reported, highlighting the need for professional training and emergency preparedness among event organizers [12][13][16] - Experts emphasize that proper wilderness survival events require a significant number of trained safety personnel and medical support to mitigate risks [16][17] - The lack of regulatory compliance and safety protocols poses a threat to participants, as illustrated by the experiences of competitors who faced injuries without adequate support [12][13] Future Outlook - Industry professionals advocate for the establishment of standards and certification for event organizers to enhance safety and credibility [17] - The potential for technological solutions, such as GPS tracking and health monitoring, is recognized as a means to improve participant safety in future competitions [16][17]

Core Viewpoint - The rise of wilderness survival competitions in China has led to safety concerns and health risks for participants, highlighting the need for better organization and oversight in such events [1][7][9]. Group 1: Event Organization and Safety - Multiple wilderness survival competitions have gained popularity, but some events lack proper government reporting and safety measures, leading to participant injuries and health issues [1][7]. - A manager from the Zhangjiajie Qixing Mountain Scenic Area stated that they organized their first event in July to promote the area, emphasizing the importance of participant engagement in outdoor activities [1][4]. - Safety measures include requiring participants to submit health reports and undergo training before entering the competition, with medical personnel on standby [4][10]. Group 2: Health Risks and Nutritional Concerns - Participants have reported health issues such as high potassium levels and malnutrition due to inadequate nutrition during competitions, which can lead to severe consequences like cardiac arrest [1][10][11]. - A medical expert highlighted the importance of a balanced diet, noting that participants often consume insufficient protein and may face gastrointestinal issues from wild food sources [10][11]. - The expert emphasized the necessity of professional health assessments before participation to prevent electrolyte imbalances and nutritional deficiencies [11].

Market Overview - The recent market structure opportunities are primarily concentrated in the new energy and AI sectors, with some trending concepts like "milk skin candy hawthorn" and "survival in the wild" gaining attention [3] - The banking sector showed strength, with all major banks' stocks rising, and Agricultural Bank and Industrial and Commercial Bank reaching historical highs during intraday trading [3] Stock Performance - As of the morning close, the Shanghai Composite Index fell by 0.16%, the Shenzhen Component Index decreased by 1.1%, and the ChiNext Index dropped by 1.74% [4] Trending Concepts - The "survival in the wild" challenge in Zhangjiajie has gained popularity, leading to active performance in related stocks like Sanfu Outdoor, which rose over 6% and hit the daily limit [6] - Joyoung Co., Ltd. saw its stock hit the daily limit as it launched a new product, "Haki Mi North and South Green Bean Milk," which became popular on e-commerce platforms due to its association with internet memes [6][7] Pharmaceutical Sector - The pharmaceutical sector showed strength, with significant gains in pharmaceutical commerce, flu-related stocks, and innovative drugs [9] - The overall flu activity in China is currently at a rising stage, with the H3N2 subtype dominating, and 23 provinces experiencing moderate flu levels [12] - Innovative drug leader BeiGene reported a revenue of 27.595 billion yuan for the first three quarters of 2023, a 44.2% year-on-year increase, with a net profit of 1.139 billion yuan [12]