中经记者 杨让晨 张家振 上海报道 进入12月，多家邮轮企业宣布调整2026年年初在中国大陆市场的运营计划。 据了解，在此次调整中，爱达邮轮取消了"爱达·魔都号"驶往日本的航线计划，取而代之的是韩国航 线；另一艘邮轮"爱达·地中海号"则"调头"前往东南亚地区的越南。和爱达邮轮类似，两家在中国大陆 运营的外资邮轮企业——皇家加勒比和MSC地中海也相应调整了航线。其中，皇家加勒比取消了部分 前往日本的航线，并增加了韩国航线。 对于航线调整原因，爱达邮轮方面日前向《中国经营报》记者表示，公司基于对市场需求的洞察，通过 对旗下邮轮进行差异化布局，以满足母港周边的消费者多元化出行需求。 值得注意的是，今年以来，中国邮轮市场规模同比大幅增长。原国家旅游局副局长、中国国际公共关系 协会副会长吴文学在今年11月举行的"2025上海邮轮经济发展论坛"上透露，中国邮轮市场的年均增速达 到45%，2024年，客运总量已经超过2019年同期85%。 中欧国际工商学院院长、上海国际邮轮经济研究中心主任汪泓在接受记者采访时表示，2025年，的确可 以视为中国邮轮经济第二个"黄金10年"的起点。"虽然行业仍处于'爬坡过坎'的恢复培育期，但 ...

Core Insights - The article discusses the rapid development of cruise ports in various Chinese cities, likening it to a "hundred-city battle" for domestic cruise homeports by 2025 [1] - Cities like Xiamen and Qingdao are leading the charge with significant investments and infrastructure developments to attract cruise lines [4][6] - Despite the construction boom, there is a notable absence of international cruise companies operating regularly in China, with only two foreign companies currently active [8][10] Group 1: Infrastructure Development - Cities such as Nantong, Xiamen, and Qingdao are aggressively building cruise terminals and related infrastructure, with Xiamen's new terminal costing 730 million yuan and capable of accommodating three large cruise ships simultaneously [4][6] - Qingdao is also enhancing its cruise port area with new landmark projects and aims to attract over 20 billion yuan in investments this year [6] - Wuhan has announced plans to establish a "Yangtze River cruise homeport" to connect with other major cities [6] Group 2: Market Dynamics - The current landscape shows a stark contrast between the rapid development of cruise ports and the lack of international cruise ships docking in China, with many companies redirecting their operations to Japan [10][17] - The article highlights that the absence of major international cruise lines in China is due to economic considerations, as these companies find better profitability in Japanese ports [17][18] - The competition for cruise traffic is not just coastal but also includes inland ports, with significant investments being made in places like Chongqing [6][10] Group 3: Future Prospects - The article suggests that while the current situation appears bleak, there is potential for growth if cities focus on improving their service standards and tourist experiences [22][23] - Cities like Qingdao and Xiamen are seen as potential gateways for international tourism, with efforts to enhance their appeal to foreign visitors [19][20] - The long-term success of these cruise ports will depend on their ability to attract international cruise lines by demonstrating high levels of customer satisfaction and operational readiness [23]