Core Viewpoint - The trend of celebrating the Chinese New Year on cruise ships is gaining popularity, with the Shanghai cruise port officially launching its New Year-themed voyages, marking a shift in holiday travel preferences [1]. Group 1: Cruise Industry Insights - Over 5,200 passengers boarded the "Spectrum of the Seas" cruise ship from Shanghai to Busan, South Korea, for a five-day, four-night journey during the New Year [1]. - The Shanghai Wusongkou International Cruise Port is experiencing significant demand, with many travelers opting for cruise experiences to avoid crowded tourist attractions [1]. - The cruise ship "Spectrum of the Seas" has achieved full occupancy for several voyages from January 14 until the end of the Spring Festival, indicating a notable increase in passenger numbers compared to pre-holiday levels [1]. Group 2: Passenger Demographics - Family and parent-child travel groups dominate the passenger demographic, highlighting a shift towards family-oriented holiday experiences [1]. - Travelers from various regions, including those flying or taking high-speed trains to Shanghai, are using the cruise port as a starting point for their New Year celebrations [1][2]. - Approximately 48,000 travelers are expected to enter and exit through the Shanghai border inspection station during the Spring Festival, reflecting the busy cruise schedule [2].

2月8日，爱达邮轮迎来自运营以来第100万名宾客。 "看到今天有4000名宾客登船，我们非常高兴。"爱达邮轮市场营销与电子商务助理副总裁贾璎告诉《每 日经济新闻》记者，2026年春节航线的家庭房、阳台房等热门房型已经售罄，特别是从广州出发的爱达 地中海号的所有房型都已售罄。 2026年的春节邮轮航次不仅吸引了众多家庭客群，由于恰逢"情人节"，选择浪漫旅行或朋友结伴出游的 年轻客群比例也显著上升。记者注意到，爱达魔都号春节航次的票价已上涨至5000元/人以上。 一位邮轮公司销售经理告诉记者，2025年3月至10月，中国邮轮业一路高歌，一些邮轮的单航次几近满 载，后来由于日本航线全面调整、韩国航线吸引力有限，行业受到很大影响，可售航期非常紧张，一度 沉寂，部分航次载客率甚至只有三分之一，难以覆盖运营成本，直到2026年春节临近，终于有所回暖。 春节航次销售异常火爆 2月8日，爱达广场内，4000多名宾客陆续上船。正在换取房卡的施先生向《每日经济新闻》记者表示， 邮轮旅行省心省力，特别适合像他这样一家五口的家庭出游。相比于目的地，他更期待体验邮轮上的敦 煌文化，现在的票价也更具性价比。 春节后，邮轮旅行社促销力度空 ...

2026.02. 08 本文字数：1476，阅读时长大约2分钟 作者 | 第一财经 乐琰 爱达邮轮（Adora Cruises）2月8日宣布在首艘国产大型邮轮爱达·魔都号上迎来第100万名宾客， 2026年，爱达邮轮旗下爱达·魔都号及爱达·地中海号将总计运营超150个航次。不仅是爱达邮轮，皇家 加勒比和地中海邮轮也都在2026年有一系列以上海等中国城市为母港的邮轮航线计划，上海邮轮经济 正在持续升级。 目前，爱达邮轮运营三艘大型邮轮——首艘国产大型邮轮爱达·魔都号、"艺术之船"爱达·地中海号和星 旅远洋邮轮旗下"鼓浪屿"号。 "今天迎来第100万名宾客也是说明邮轮市场的繁荣以及游客对我们的信任，我们一直在打造'邮轮+文 化'商业模式，发挥本土特色，结合敦煌、哪吒等文化元素，餐饮有70%左右是中餐。2026年，我们还 会继续以多母港的方式运作，实现从南到北全域覆盖，三船八母港。未来，我们还将会考虑将邮轮部署 到其他国内及海外港，致力于让邮轮发展为'一带一路'建设标志性工程。"爱达邮轮市场营销与电子商务 助理副总裁贾璎告诉第一财经记者。 据了解，2026年，爱达·魔都号将继续运营80余个航次，主要以上海为母港，今 ...

以上海为核心、多母港布局的中国邮轮经济持续升级。 爱达邮轮（Adora Cruises）2月8日宣布在首艘国产大型邮轮爱达·魔都号上迎来第100万名宾客，2026年，爱达邮轮旗下爱达·魔都号及爱达·地中海号将总计运 营超150个航次。不仅是爱达邮轮，皇家加勒比和地中海邮轮也都在2026年有一系列以上海等中国城市为母港的邮轮航线计划，上海邮轮经济正在持续升 级。 目前，爱达邮轮运营三艘大型邮轮——首艘国产大型邮轮爱达·魔都号、"艺术之船"爱达·地中海号和星旅远洋邮轮旗下"鼓浪屿"号。 "今天迎来第100万名宾客也是说明邮轮市场的繁荣以及游客对我们的信任，我们一直在打造'邮轮+文化'商业模式，发挥本土特色，结合敦煌、哪吒等文化 元素，餐饮有70%左右是中餐。2026年，我们还会继续以多母港的方式运作，实现从南到北全域覆盖，三船八母港。未来，我们还将会考虑将邮轮部署到其 他国内及海外港，致力于让邮轮发展为'一带一路'建设标志性工程。"爱达邮轮市场营销与电子商务助理副总裁贾璎告诉第一财经记者。 地中海邮轮方面表示，今年3月，其环球航线将首次来到中国，MSC华丽号将停靠上海。同样，今年MSC荣耀号也会回归上海母港，开启 ...

记者 李宝花 昨天清晨，被誉为"亚洲旗舰"的"MSC荣耀号"邮轮缓缓靠泊上海吴淞口国际邮轮港，正式开启2026 年中国母港全新航季。这艘17.2万吨的豪华邮轮搭载着近4000名宾客抵沪，其中韩国、日本、俄罗斯等 国游客占比超90%，创下近年来上海邮轮母港单航次国际入境游客新高。 随着"双母港""类双母港"等创新运营模式的持续推广，以及上海邮轮港服务能力的不断提升，上海 作为东北亚最重要邮轮访问港的地位将进一步巩固。未来，上海有望吸引更多国际邮轮公司来华部署航 线，持续带动邮轮产业链上下游协同发展、提质升级。 昨天，皇家加勒比游轮也正式公布2026年5月至2027年4月"海洋光谱号"航线部署计划，将以更灵活 的航线结构、更丰富的目的地组合，精准回应消费者多元需求。 多家邮轮公司纷纷加码上海母港新春航季。2月中旬，皇家加勒比"海洋光谱号"将开启多条往返上 海、釜山、济州的新春航线，目前部分航次仍有早订特惠；"爱达·魔都号"则继续以上海为母港，推出 多条5天4晚、6天5晚国际航线，到访济州、釜山、首尔等经典目的地，带领宾客深度感受韩国的人文风 情与自然风光。 作为首艘国产大型邮轮，"爱达·魔都号"的新春航次还突出" ...

皇家加勒比国际游轮大中华区总裁博杰明（Benjamin Bouldin）表示："在2026~2027航季，'海洋光谱 号'将继续全年部署在中国市场，以上海、香港母港为核心，通过多样航线设计和更具吸引力的目的地 组合，为中国宾客带来更契合当下需求的海上假期。" 1月21日，皇家加勒比游轮正式公布2026年5月至2027年4月"海洋光谱号"航线部署计划，以更灵活的航 线结构与更丰富的目的地组合，回应中国消费者不断演进的出游偏好。皇家加勒比2026~2027中国母港 航线规划不仅涵盖全新目的地韩国丽水，更在2026年国庆期间推出韩国"大回环"深度游航线，全面覆盖 家庭度假、假期出行及灵活休闲等多元出游场景，助力消费者提前锁定高品质游轮度假选择。 ...

Core Viewpoint - The cruise industry in China is facing a potential price war in 2026, driven by the cancellation of Japanese port routes and a shift towards Korean ports, leading to increased competition and pressure on pricing [4][12][18]. Group 1: Market Dynamics - The cancellation of Japanese routes has forced cruise companies to focus on Korean ports, which has resulted in a significant drop in sales and increased competition among major players [5][12]. - The price of cruise tickets has plummeted, with examples such as Royal Caribbean's Spectrum of the Seas offering tickets as low as 1,831 yuan, indicating a return to a low-price era [9][11]. - The market is experiencing extreme product homogeneity, where cruise offerings are similar, leading consumers to choose based solely on price [18]. Group 2: Industry Challenges - Companies like Aida Cruises are facing dual pressures of internal restructuring and declining sales after the cancellation of Japanese routes [5][12]. - The industry is witnessing aggressive marketing tactics, such as free cruise experiences for travel agents, to maintain market interest amid declining sales [6][8]. - The historical context of the industry shows that past geopolitical events, like the THAAD incident, have had immediate and severe impacts on cruise operations, suggesting that current challenges may be similarly disruptive [14][17]. Group 3: Strategic Opportunities - The introduction of a dual homeport model by MSC Cruises, allowing for both Chinese and Korean passengers, represents a potential shift in the operational model of the cruise industry in China [19][21]. - This new model could transform cruise ships from mere transportation to platforms for international tourism and local economic stimulation, aligning with national policies aimed at expanding service industry openness [24]. - The shift in perspective regarding the role of ports and cruise lines could provide a pathway for recovery and growth in the face of ongoing price competition [24].

Core Insights - Royal Caribbean officially announced its deployment plan for the "Spectrum of the Seas" cruise line from May 2026 to April 2027, focusing on new destinations and flexible travel options for Chinese tourists [1] Group 1: Deployment Plan - The 2026-2027 China homeport cruise plan includes a new destination, Yeosu, South Korea, and features a "Great Loop" deep-dive cruise during the National Day holiday in 2026, catering to family vacations and flexible leisure travel [1] - The "Spectrum of the Seas" will be deployed year-round in the Chinese market, with Shanghai and Hong Kong as core homeports, offering diverse itinerary designs and destination combinations to meet the vacation needs of Chinese tourists [1] Group 2: Destination Expansion - Starting in May 2026, Royal Caribbean will introduce Yeosu as a new destination, enhancing the richness of its South Korean cruise offerings [1] - During the National Day holiday in 2026, the "Spectrum of the Seas" will create a "Great Loop" itinerary connecting three popular destinations: Incheon, Jeju, and Busan, showcasing urban, cultural, and island scenery [1] Group 3: Operational Timeline - The "Spectrum of the Seas" is set to arrive in Hong Kong on November 1, 2026, to commence homeport operations and will return to Shanghai on January 19, 2027, indicating a strong commitment to the Chinese market [1]

Core Viewpoint - Royal Caribbean announced the return of its ship "Spectrum of the Seas" to Shanghai on January 28, marking the start of the "Spectrum of the Seas Korea Season" [1] Group 1: New Itinerary and Destinations - The new sailing season will include popular destinations in South Korea such as Jeju, Busan, and Seoul (Incheon) [1] - Multiple 4-5 night itineraries are designed to connect sea travel with in-depth shore exploration, allowing tourists to deeply experience South Korea's natural scenery, trendy culture, and local cuisine [1] Group 2: Special Events and Collaborations - Royal Caribbean is launching a special themed cruise in collaboration with the educational brand "Chiho," celebrating its 20th anniversary on March 4 and April 6 [1] - The themed cruise aims to create exclusive activities for family visitors, enhancing the appeal for parent-child travelers [1] Group 3: Shore Excursions - In Jeju Island, Royal Caribbean has developed themed bus routes covering both the east and west coasts, focusing on in-depth exploration of Jeju's natural and cultural landmarks [1]

伴随国内消费市场持续复苏，文旅出行领域政策引导与市场活力双向赋能的特征日益凸显。邮轮业作为 高端文旅消费的重要载体，近期迎来密集政策红利释放，叠加居民文旅消费从观光向体验的迭代升级， 行业正逐步告别规模扩张的粗放阶段，向结构优化与体验升级的高质量发展方向迈进，品质化已成为当 前邮轮业发展的核心主线。 政策红利多维落地，助力行业品质发展 2025年四季度以来，国家及地方层面密集出台针对性政策，构建起"国家级统筹+地方级落地"的政策支 撑体系，政策导向从过去的"规模扩张"转向"质量提升"，全方位破解行业发展瓶颈、优化发展生态，为 邮轮业的品质化布局筑牢坚实基础。 国家级政策层面，交通运输部与文化和旅游部于2025年12月联合印发《进一步促进邮轮运输及旅游服务 发展的若干措施》，聚焦丰富供给、提升服务、激发需求三大核心培育壮大邮轮消费。航线开放上， 《措施》明确鼓励五星红旗邮轮开发国内沿海航线，外国籍邮轮经批准可临时从事国内沿海运输；同步 推进上海开展2-5天邮轮无目的地海上游航线试点。通关便利化举措同步落地，《措施》提出优化外国 籍邮轮多点挂靠许可申请材料，实施全流程网上办理，支持企业一次申请多个连续航次并一次性 ...