《 人民日报 》（ 2025年08月20日 10 版） (责编：赵欣悦、袁勃) 关注公众号：人民网财经 8月19日，山东港口邮轮发展集团青岛邮轮母港迎来"招商伊敦"号与"蓝梦之歌"号两艘邮轮同时停靠。 这是青岛邮轮母港复航以来首次双轮同靠。 杨雪梅摄（影像中国） ...

为做好邮轮和游客服务保障，青岛国际邮轮港区服务管理局协同当地口岸、公安、交通运输等部门，优 化服务保障方案，提升邮轮通关效率和旅客国际出行体验。山东港口邮轮发展集团则提前部署、细致统 筹，确保旅客清晨登船、深夜离港都能顺畅无虞。 青岛邮轮母港是中国北方重要的邮轮枢纽，今年以来，青岛邮轮市场航次接待量和上客率同比显著增 长。今年3月，"欧罗巴2"号搭载近500名国际游客到访青岛，带来本年度山东最大欧洲入境团。今年4 月，首艘国产大型邮轮"爱达·魔都"号在青岛开启中国海岸巡游，创青岛邮轮母港单日出入境旅客数量 新高。(完) （文章来源：中国新闻网） 中新网青岛8月19日电(张孝鹏王禹)青岛邮轮母港19日迎来"招商伊敦"号与"蓝梦之歌"号两艘邮轮的同时 停靠，这是该母港自2023年在中国北方率先实现国际邮轮复航以来，首次迎来"双邮轮同靠"。今年，该 母港预计运营航次约30个，较去年增长40%以上。 8月19日，"招商伊敦"号与"蓝梦之歌"号靠泊在青岛邮轮母港。(无人机照片)青岛国际邮轮港区服务管理 局供图 "招商伊敦"号总吨位4.78万吨，可容纳930名乘客，今年8月至11月会8次到访青岛，其中6个航次以美 国、加 ...

Group 1: Summer Cruise Demand Surge - The summer cruise market is experiencing a significant increase in demand, with family travel being a major driver, leading to a shortage of family rooms, especially balcony cabins [1][2] - Ctrip reports that cruise product bookings for this summer have surged over 60% year-on-year, with overseas long-haul cruise bookings skyrocketing by 120% [1] - Prices for cruises have remained stable compared to last year, with promotional offers such as "buy one get one free" and "0 yuan to lock in cabin" being utilized to attract customers [1][2] Group 2: Pricing and Booking Trends - The average price for interior cabins on Royal Caribbean's Spectrum of the Seas exceeds 6000 yuan per person during peak season, while Aida's Magic City offers more competitive pricing at around 3500 yuan [2] - The booking rate for cruises is at levels comparable to previous years, with higher prices reflecting increased consumer participation and onboard spending [5] - Royal Caribbean has raised its 2025 full-year forecast based on strong first-quarter revenue performance and continued high demand for vacation tickets [3] Group 3: Innovative Offerings and Themes - Cruise companies are focusing on innovative themes and experiences to attract diverse customer segments, particularly families and the elderly [5][6] - Aida Cruises has introduced culturally themed voyages, integrating Chinese elements into their offerings, such as the "Nezha's Sea Adventure" theme [6][7] - The trend of co-creation and collaboration with local brands is becoming common among cruise companies to enhance onboard experiences [6] Group 4: Market Insights and Future Outlook - The 2025 tourism market is expected to emphasize personalization, experiential travel, and quality, with consumers increasingly valuing cultural experiences [7] - The high-priced招商伊敦号 cruise, priced at 18,000 yuan per person for an 8-day Southeast Asia journey, reflects the willingness of the elderly demographic to invest in deeper travel experiences [7][8] - Viking Cruises emphasizes the importance of tailored products for Chinese consumers, focusing on high-quality, culturally enriching travel experiences rather than relying on discounts [8]

Core Insights - The North China cruise market is experiencing a competitive landscape as the summer season approaches, with Aida Cruises launching the "Aida.Mediterranean" from Tianjin and announcing plans for 2026-2027 [1][5] - The market is witnessing a trend of low-priced "cabin dumping" as international cruise giants adjust their routes, leading to increased opportunities for domestic cruise lines [1][8] Group 1: Market Developments - Aida Cruises has commenced its summer season with over 2,000 passengers on the "Aida.Mediterranean" from Tianjin International Cruise Port [2] - This summer, Aida Cruises will offer over ten 6-day, 5-night international cruise routes from Tianjin, including popular destinations like Fukuoka and Jeju [4] - The company plans to operate 24 international cruise voyages from Tianjin in 2026, focusing on Japan and South Korea, and will introduce the domestic large cruise ship "Aida.Magic City" in 2027 [5] Group 2: Pricing and Demand Trends - The cruise market is seeing a stabilization in pricing after a significant drop last summer, where prices were reduced by nearly 50% for some routes [8][9] - Travel agencies are reporting increased inquiries for long-haul routes, indicating a potential recovery in market demand [4][12] - The overall pricing structure is becoming more robust, with cruise companies and travel agencies adjusting their strategies based on market conditions [8][10] Group 3: Strategic Initiatives - Travel agencies are encouraged to develop differentiated and high-quality cruise routes to stimulate market demand and reduce inventory [10] - The Tianjin Municipal Bureau of Culture and Tourism is promoting diverse cruise experiences, integrating land and sea tourism, and cultural activities to attract a broader audience [10][12] - The expected reception of 23 cruise ships and approximately 100,000 tourists at Tianjin International Cruise Port during July and August highlights the growing interest in the region [12]