荷花造型雪糕
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“观演+互动+消费”:“避暑经济”释放城市夜经济新活力
Yang Shi Wang· 2025-08-12 09:06
Core Insights - Urban parks are becoming popular destinations for citizens and tourists seeking relief from the heat, contributing to the "cooling economy" as a new highlight of urban vitality [1] Group 1: Activities and Attractions - Shenyang's Beiling Park features a series of lotus-themed performances, including shadow puppetry and traditional opera, attracting many visitors [4] - The park's performances have boosted sales at nearby cold drink shops, with the "lotus-shaped ice cream" being particularly popular among consumers [6] Group 2: Economic Impact - The park has established a non-heritage cultural market, with high demand for traditional crafts and themed creative products, enhancing the "cooling economy" and revitalizing the city's night economy [8] - The integration of immersive experiences, non-heritage interactions, specialty dining, and themed creative products has created a consumption chain of "viewing, interacting, and consuming," enriching the public's summer nightlife [8]
公园夜游、草原观影……暑期游“点燃”文旅新活力
Yang Shi Wang· 2025-08-12 04:18
Group 1 - Urban parks are becoming popular summer destinations for citizens and tourists, contributing to the "cooling economy" and enhancing urban vitality [1][5] - In Shenyang, parks are hosting unique activities, such as shadow plays and traditional performances, attracting large crowds [1][3] - The introduction of themed snacks and drinks, like the "lotus-shaped ice cream," is boosting sales in nearby refreshment shops [3][5] Group 2 - The newly built "Eight Immortals Crossing the Sea" cable car in Shandong's Penglai Pavilion scenic area has become a new attraction, connecting various scenic spots and increasing visitor comfort [4][7] - The scenic area has seen a significant increase in visitors, with 765,000 tourists recorded during the summer, representing a 20% year-on-year growth [9] - The integration of immersive experiences, cultural heritage markets, and themed dining in parks is creating a vibrant "viewing + interaction + consumption" chain, enhancing summer nightlife [5] Group 3 - The Nadam Fair, a traditional cultural festival in Inner Mongolia, is currently being held, incorporating film culture to provide a diverse experience for visitors [10][11] - The event features traditional sports and activities, along with a unique outdoor movie experience, enriching the cultural offerings [11]