Core Points - The "Play Beer Summer: 2025 Wenjiang Beer Food Season and the Fourth Qingdao Beer Festival" kicked off on July 18 in Chengdu's Wenjiang District, coinciding with the Chengdu Universiade, promoting summer consumption [1][3] - The event utilizes a "1+N" model, featuring one main venue and multiple sub-venues, focusing on local beer and food to create a refreshing summer consumption experience [1][3] - The Wenjiang District Commerce Bureau launched a "Summer Consumption Guide" to enhance diverse summer travel and consumption options, highlighting four themed consumption scenarios [3] Event Highlights - The opening day featured various performances including bands, magic shows, and interactive games, creating a lively atmosphere [3] - The Qingdao beer pavilion and outdoor drinking area attracted large crowds, while local food stalls showcased popular dishes, indicating strong consumer interest [3] - Local businesses reported high sales, with popular products in demand, reflecting a successful launch of the event [3][6] Product Promotion - The event promoted local green food products, featuring well-known brands such as Kang Shifu and HAO LI LAI, available through various purchasing channels [6] - The festival will run until August 3, with additional events planned to maintain summer consumption momentum [6]

四川"省饮"菊乐你喝过没？菊乐股份通过辅导验收，拟赴北交所上市。 6月24日，四川菊乐食品股份有限公司发布《申请公开发行股票并在北交所上市辅导验收完成的提示性 公告》，宣布北交所上市辅导验收通过，获IPO申报资格。菊乐股份自去年9月启动上市辅导至通过验 收，终于拿到了"冲刺北交所"的入场券，即将正式递交IPO申请。 菊乐酸奶，这个名字在四川的每一个角落都响当当。走进任意一家超市，无论规模大小，货架上总能看 到它的身影。作为成都本土酸奶，菊乐酸奶以其浓郁的奶香和醇厚的口感著称。不少成都人都是喝着菊 乐酸奶长大的，每天早餐一盒菊乐酸奶，是成都人童年的习惯。在外求学的朋友忽然有一天想来口菊 乐，发现外地居然没有卖的，她在#外地求学有什么奇妙体验#下留下一条高赞回答："万万没想到，我 的乡愁是从一盒奶开始的。" 图据成都发布 1993年，菊乐作为西部第一家引进瑞典"利乐包"生产灌装线的公司，用于生产菊乐牌系列饮料产品。历 经20多年稳健发展，菊乐食品已经是西南地区规模乳制品生产及销售企业之一，现有5座现代化乳品 厂，年产值突破14亿元。 2024年，四川省商务厅发布关于新一批四川老字号拟认定名单的公示，菊乐成为青羊新 ...