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菜鸟参与淘宝闪购“小时达”服务?回应:属实!
Guan Cha Zhe Wang· 2025-10-23 06:32
Core Insights - Alibaba's logistics arm, Cainiao, is collaborating with Taobao's flash purchase service to provide "hourly delivery" in select cities, marking a significant internal synergy within Alibaba's ecosystem [1][2] - The instant retail market in China is rapidly growing, with a market size of 650 billion yuan in 2023, reflecting a year-on-year increase of 28.89%, and is projected to exceed 2 trillion yuan by 2030 [2] - Cainiao's involvement is expected to enhance Taobao's supply chain and delivery efficiency, addressing challenges in the broader consumer goods category [3] Group 1 - Cainiao has begun offering services in cities like Shanghai, Hangzhou, and Nanjing, with plans to expand to more key cities, covering categories such as electronics, clothing, beauty, and food [1][2] - The instant retail market has attracted major players like Meituan, JD.com, and Douyin, each leveraging their unique strengths to capture market share [2] - Taobao's flash purchase service has previously established a foothold in light dining but faces challenges in broader consumer goods supply chain depth and fulfillment efficiency [2][3] Group 2 - Cainiao's supply chain solution is expected to provide a more efficient alternative to the crowd-sourced delivery model, enhancing the overall logistics framework [3] - The company has developed a nationwide warehousing and distribution network, which supports its innovative "pre-sale express delivery" model, allowing for rapid order fulfillment [3] - This enhanced delivery experience is crucial for Taobao's competitive positioning in the instant retail sector [3]