Core Viewpoint - The article discusses the decline of chain pet amusement parks in China, highlighting issues such as sudden closures, consumer complaints, and the challenges faced by the industry as it matures [4][6][19]. Group 1: Industry Overview - Since 2017, chain pet amusement parks have gained popularity, with many parents purchasing membership cards for their children to interact with animals [4]. - By 2023, the number of registered pet amusement park companies reached 194, a 100% increase year-on-year, indicating rapid growth in the sector [6]. - Major brands include Xiao Xiang Dong Wu Park, Mr. Zoo, and Gu Dong Forest, with Xiao Xiang Dong Wu Park expanding to nearly 130 locations by the end of 2023 [6]. Group 2: Consumer Experiences - Many consumers have reported issues with closures, with one individual losing 999 yuan for a membership that allowed only three visits before the park closed [4][6]. - Complaints about the quality of service and animal welfare have emerged, with reports of animals being kept in unsuitable conditions [18][19]. - The article notes that while some parks are failing, others in less competitive areas are thriving, suggesting a divide in operational success based on location [9][10]. Group 3: Financial Insights - A franchisee in a second-tier city reported an initial investment of around 300,000 yuan, achieving a return on investment within two months, indicating potential profitability in the right conditions [10][12]. - Pricing strategies include single-entry tickets and membership options, with a high conversion rate to memberships, reflecting consumer willingness to pay for child-friendly experiences [12][13]. Group 4: Challenges and Future Outlook - The industry faces challenges such as high competition in urban areas, rising rental costs, and changing consumer preferences, which may hinder profitability [14][19]. - The article suggests that the future of pet amusement parks may lie in expanding to lower-tier cities where competition is less intense and operational costs are lower [14][19]. - Concerns about animal welfare and operational practices could impact consumer perception and willingness to engage with these businesses [18][19].

中新网郑州1月10日电 (王佳宁)"不用去动物园，就能享受与萌宠的亲密互动，这种感觉新奇又治 愈！"10日，在位于河南郑州的中大门MOMO PARK城市公园开放日活动中，郑州市民李玉筝作为首 批"体验官"与羊驼、矮脚马等动物互动嬉戏。 图为消费者与盘羊互动。赵梦阳摄 他受访称，城市消费者对情感陪伴与休闲社交有多重需求，微度假、体验式消费已成为文旅新趋 势，"这座城市公园将持续解锁宠物营地、鲜花市集等'新玩法'，丰富场景内容，拓展服务功能，提升 消费活力"。 在中国商业经济学会副会长宋向清看来，郑州消费新场景跳出传统购物模式，以特色街区、首店矩阵、 文旅融合空间等消费新场景为载体，精准锚定年轻群体的体验与社交需求，将城市文化底蕴、现代商业 理念与市民消费需求有机融合，带动消费市场稳健增长。(完) （文章来源：中国新闻网） 2025年11月，郑州成功入选全国消费新业态新模式新场景试点城市。此前，郑州涌现出郑州记忆·油化 厂创意街区、商都阜民里文化街区、亳都·新象商业街区等多个消费新场景。 据了解，此次开放的中大门MOMO PARK城市公园项目一期将于1月18日开业，目前设置萌宠乐园等体 验项目，水豚、松鼠、羊驼、 ...