Core Viewpoint - The article discusses the decline of chain pet amusement parks in China, highlighting issues such as sudden closures, consumer complaints, and the challenges faced by the industry as it matures [4][6][19]. Group 1: Industry Overview - Since 2017, chain pet amusement parks have gained popularity, with many parents purchasing membership cards for their children to interact with animals [4]. - By 2023, the number of registered pet amusement park companies reached 194, a 100% increase year-on-year, indicating rapid growth in the sector [6]. - Major brands include Xiao Xiang Dong Wu Park, Mr. Zoo, and Gu Dong Forest, with Xiao Xiang Dong Wu Park expanding to nearly 130 locations by the end of 2023 [6]. Group 2: Consumer Experiences - Many consumers have reported issues with closures, with one individual losing 999 yuan for a membership that allowed only three visits before the park closed [4][6]. - Complaints about the quality of service and animal welfare have emerged, with reports of animals being kept in unsuitable conditions [18][19]. - The article notes that while some parks are failing, others in less competitive areas are thriving, suggesting a divide in operational success based on location [9][10]. Group 3: Financial Insights - A franchisee in a second-tier city reported an initial investment of around 300,000 yuan, achieving a return on investment within two months, indicating potential profitability in the right conditions [10][12]. - Pricing strategies include single-entry tickets and membership options, with a high conversion rate to memberships, reflecting consumer willingness to pay for child-friendly experiences [12][13]. Group 4: Challenges and Future Outlook - The industry faces challenges such as high competition in urban areas, rising rental costs, and changing consumer preferences, which may hinder profitability [14][19]. - The article suggests that the future of pet amusement parks may lie in expanding to lower-tier cities where competition is less intense and operational costs are lower [14][19]. - Concerns about animal welfare and operational practices could impact consumer perception and willingness to engage with these businesses [18][19].

真故研究室 . 真问题，更商业 以下文章来源于真故研究室 ，作者谭大刚 来源丨真故研究室（ID： zhengulab ） 吃过猪肉，但城里的孩子大多没见过猪跑。 2017 年以来，商场里兴起了一阵 " 萌宠乐园 " 的开店 热潮。仓鼠、孔雀、羊驼，甚至宠物猪 …… 吸引了许多家长为孩子办上几百元的会员卡，进店与动 物互动。 然而，自 2025 年初起，不少充值的消费者却遭遇连锁萌宠乐园接连 " 消失 "—— 店铺关门、退费 无门，损失不小。动物卖萌，似乎也难以挽回客流。这一业态的生命周期，是否已走到尽头？ 作者丨谭大刚 编辑丨龚正 图源丨Midjourney 连锁动物园，大玩消失术 北京市民吴女士日前发文称，花 999 元在某大商场的连锁萌宠动物园，办了 18 次卡。结果只去了 3 次，店铺就关门了。 当初办卡，是为了孩子周末能常来逛逛，打发时间。结果没想到，钱先上演消失术。 吴女士找商场投诉，商场也"委屈"："不知道它们怎么就关门了"。吴女士很生气，店家消失，商场一 问二不知，消费者的权益找谁说理？ 这种剧情正在批量复制。早从今年年初开始，北京乃至全国多地连锁萌宠动物园，就开始关门。关门 理由五花八门，比如 ...

吃过猪肉，但城里的孩子大多没见过猪跑。2017年以来，商场里兴起了一阵"萌宠乐园"的开店热潮。仓鼠、孔雀、羊驼，甚至宠物猪……吸引了 许多家长为孩子办上几百元的会员卡，进店与动物互动。 然而，自2025年初起，不少充值的消费者却遭遇连锁萌宠乐园接连"消失"——店铺关门、退费无门，损失不小。动物卖萌，似乎也难以挽回客 流。这一业态的生命周期，是否已走到尽头？ #01 连锁动物园，大玩消失术 北京市民吴女士日前发文称，花999元在某大商场的连锁萌宠动物园，办了18次卡。结果只去了3次，店铺就关门了。 当初办卡，是为了孩子周末能常来逛逛，打发时间。结果没想到，钱先上演消失术。 吴女士找商场投诉，商场也"委屈"："不知道它们怎么就关门了"。吴女士很生气，店家消失，商场一问二不知，消费者的权益找谁说理？ 这种剧情正在批量复制。早从今年年初开始，北京乃至全国多地连锁萌宠动物园，就开始关门。关门理由五花八门，比如"合同到期"，但剧情都 一个套路——主打一个来无影去无踪。 图｜人去楼空的商场动物园 消费者打电话问店家，基本打不通，跑到现场只见大门紧闭。还有消费者发现蹊跷，有的门店那段时间刚办完万圣节活动、马上开始捣腾圣诞 节 ...