Core Viewpoint - The article discusses the ongoing integration of NIO and Lada, highlighting the challenges and changes faced by employees in pilot cities as the two brands merge their operations and management structures [3][4][5]. Group 1: Integration Process - NIO and Lada are undergoing a significant integration process in cities like Tianjin, Dalian, Hangzhou, and Wenzhou, leading to personnel changes and restructuring [4][6]. - In Tianjin and Dalian, Lada is integrating into NIO, resulting in the departure of key personnel, while in Hangzhou and Wenzhou, NIO is absorbing Lada, leading to demotions within Lada's management [4][6]. - The integration is part of a broader strategy to enhance sales performance, as Lada's sales have not met expectations despite previous restructuring efforts [4][10]. Group 2: Sales Performance and Challenges - NIO's sales in April reached 23,900 units, showing over 50% growth year-on-year, while Lada's sales were only 4,400 units, a decline from the previous month [10]. - Lada's product lineup is limited, with only the L60 model available, which faces stiff competition from other brands like Xiaomi's SU7, impacting its sales potential [10][11]. - The sales compensation structure for Lada employees has been adjusted to include high base salaries with low commissions or low base salaries with high commissions, creating pressure to meet sales targets [7][8]. Group 3: Management Changes - Following the resignation of Lada's former president, a new CEO, Shen Fei, has been appointed, who emphasizes practical sales strategies over ambitious targets [12][13]. - Shen Fei's approach focuses on improving sales fundamentals and user service, aiming to enhance the brand's market performance [12][13]. - The integration of NIO, Lada, and the new brand Firefly is seen as a necessary step for survival and growth, with plans for collaborative marketing and sales efforts [15][17]. Group 4: Future Outlook - The upcoming anniversary of Lada's brand may serve as a catalyst for further integration efforts with NIO, including joint promotional activities [16]. - The compatibility issues between the three brands, particularly regarding charging infrastructure and user experience, need to be addressed for successful integration [17][18]. - The article suggests that the financial strength of NIO will play a crucial role in overcoming the challenges faced by the integrated brands [18].