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“品特产 寻年味”!以消费为笔,以好物为墨,绘就物阜民丰中国年
Sou Hu Cai Jing· 2025-12-17 14:44
Core Viewpoint - The event "Taste Local Products, Seek New Year Flavor" marks the launch of consumption promotion activities for the New Year and Spring Festival, emphasizing the importance of expanding consumption as per Xi Jinping's directives and the 20th Central Committee's requirements, while also supporting rural revitalization through the promotion of high-quality local products from poverty-stricken areas [1][7]. Group 1: Event Overview - The event serves as a bridge connecting policy, market, and emotional engagement, allowing high-quality local products to reach consumers in Beijing [1]. - Various "New Year Flavor Ambassadors" showcased local specialties, blending cultural performances with product promotion to enhance consumer experience [1][7]. Group 2: Featured Local Products - Sichuan Morel Mushrooms were introduced with a cultural performance, highlighting the combination of traditional arts and agricultural products, enhancing their market value [1]. - Tiger Forest Linden Honey was presented in a unique tasting experience, emphasizing its distinct flavor profile developed in extreme cold conditions [2]. - Changping Strawberries were promoted using advanced agricultural technology, showcasing a variety of strawberry breeds and linking them to consumer experiences [2]. - Fengjie Navel Oranges were highlighted for their historical significance and quality, representing a blend of cultural heritage and agricultural success [3]. - Tianjin's local products, including Xiaozhan Rice, Shawo Radishes, and Qili Hai Crabs, were presented through traditional performance art, emphasizing their quality and regional pride [4]. - Nanjing Salted Duck was showcased through traditional cooking methods, illustrating the deep-rooted culinary culture of the region [5]. - Honghu Lotus Root was presented with a narrative that connects its agricultural value to historical significance, showcasing its brand value of 25.861 billion yuan [6]. - Guangxi Liubao Tea was introduced with two distinct offerings, symbolizing rural revitalization and cultural blessings [6]. - Xinjiang Akesu Apples and Keping Lamb were promoted through a lively live-streaming event, demonstrating the integration of modern technology in promoting local products [6]. Group 3: Cultural and Economic Impact - The event illustrates the fusion of intangible cultural heritage with local agricultural products, enhancing their market appeal and cultural significance [7]. - Each product presentation not only showcases the items but also serves as a medium for cultural transmission and emotional connection, contributing to a vibrant economic landscape [7].
东北“黑土香”飘入江南!“黑土优品”一线城市品牌行杭州专场活动火爆出圈
Sou Hu Cai Jing· 2025-06-30 04:50
Group 1 - The event "Heilongjiang Quality Products: Hangzhou Towards the Future" showcased 219 high-quality agricultural products from 42 enterprises in Heilongjiang, successfully attracting attention in Zhejiang province [1][3] - The rice category, particularly varieties like Daqing's fragrant rice and ancient Longgong rice, received significant interest, with over 10 buyers expressing intent for future cooperation [3] - The event highlighted Heilongjiang's unique products such as wild berry juice, birch sap, and tiger forest linden honey, leading to multiple on-site agreements with Zhejiang enterprises [3][5] Group 2 - Customized agriculture was promoted as a new business model, catering to consumer demands for high-end, personalized products while enhancing producer profits [5] - Heilongjiang has accelerated the development of high-end customized agriculture, supported by a three-year action plan and provincial financial backing [5] - The "Heilongjiang Quality Products" brand has become a prominent representation of the province, aiming to integrate into the Yangtze River Delta market through e-commerce partnerships with platforms like Alibaba [5]