辞旧迎新之际，京城暖意融融，"品特产 寻年味"2026年元旦春节促消费启动仪式暨脱贫地区"土特 产"进北京活动如期启幕。这不仅是深入贯彻习近平总书记关于扩大消费重要指示批示精神的生动实 践，是落实党的二十届四中全会"大力提振消费"要求的务实举措，更搭建起政策、市场与情感交汇的桥 梁，让脱贫地区的优质特产跨越山河，让团圆佳节的年味愈发醇厚，为乡村振兴注入澎湃动能。 活动现场来自天南海北的"年味星推官"们携家乡"王牌年货"登台，用绝活、故事与诚意，开启了一场舌 尖上的盛宴。一起来了解一下~ 1 四川羊肚菌 "过年了，到金堂县买羊肚菌，看《变脸》去喽！"清脆的童声一吆喝，瞬间吸引了全场目光。川剧非遗 传承人用一场惊艳四座的变脸表演拉开了品牌推介的序幕。绯红、明黄、靛蓝的脸谱在瞬间切换，与手 中棕褐色的羊肚菌相映成趣。当非遗技艺邂逅深山好物，不仅让农产品有了文化附加值，更让"买特 产"变成了"品文化"的消费新体验。 2 虎林椴树蜜 非遗与山货的碰撞刚落幕，北国的冰雪馈赠已悄然登场。"穿林海，跨雪原，气冲霄汉！"来自虎林市的 战立新一身东北抗联装束，将"雪蜜"的凛冽甘甜娓娓道来。他现场割取蜂巢，邀请嘉宾品尝巢蜜。在零 ...

Group 1 - The event "Heilongjiang Quality Products: Hangzhou Towards the Future" showcased 219 high-quality agricultural products from 42 enterprises in Heilongjiang, successfully attracting attention in Zhejiang province [1][3] - The rice category, particularly varieties like Daqing's fragrant rice and ancient Longgong rice, received significant interest, with over 10 buyers expressing intent for future cooperation [3] - The event highlighted Heilongjiang's unique products such as wild berry juice, birch sap, and tiger forest linden honey, leading to multiple on-site agreements with Zhejiang enterprises [3][5] Group 2 - Customized agriculture was promoted as a new business model, catering to consumer demands for high-end, personalized products while enhancing producer profits [5] - Heilongjiang has accelerated the development of high-end customized agriculture, supported by a three-year action plan and provincial financial backing [5] - The "Heilongjiang Quality Products" brand has become a prominent representation of the province, aiming to integrate into the Yangtze River Delta market through e-commerce partnerships with platforms like Alibaba [5]