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凤凰单丛第四!2025全国茶叶区域公用品牌影响力指数报告发布
Nan Fang Nong Cun Bao· 2025-05-30 12:31
Core Insights - The "2025 National Tea Regional Public Brand Influence Index Report" has been released, ranking Fenghuang Dancong tea fourth with an index of 926, indicating a significant increase in brand influence compared to its fifth place in 2024 [2][3]. Brand Rankings - The top four tea brands in the report are: 1. Anxi Tieguanyin - 946.8 2. Xinyang Maojian - 945 3. Fuding White Tea - 942.3 4. Fenghuang Dancong Tea - 926 [4]. Report Overview - The report was compiled by the Tea Industry Branch of the China Agricultural International Cooperation Promotion Association and the Brand Development and Research Center of the China Agricultural Research Institute, covering 88 regional public tea brands across 15 provinces [5][6]. Analysis Dimensions - The report analyzes the competitive landscape of Chinese tea brands through six dimensions: industry development, market conditions, brand building, brand awareness, market share, and online presence [7]. Regional Distribution - The report highlights that the provinces of Henan, Fujian, Guangdong, and Anhui dominate the tea brand landscape in China [11]. Tea Category Insights - The report notes a "head and tail" phenomenon in green tea brands, while oolong and black teas adopt a "small but refined" strategy, with Anxi Tieguanyin and Guangdong Fenghuang Dancong forming a "Fujian-Guangdong Oolong Corridor" [12][13]. Brand Influence Trends - The report identifies three structural trends facing regional public tea brands: resource concentration towards leading brands, solidified consumer recognition, and high barriers for new brands [17]. Strategic Recommendations - Leading brands are advised to strengthen value leadership, mid-tier brands should focus on niche markets, and lower-tier brands need to innovate agilely to break through [18].
科技赋能广西茶产业“持续领鲜” 八桂茶香沁人心
Zhong Guo Xin Wen Wang· 2025-05-30 08:39
中新网南宁5月30日电 题:科技赋能广西茶产业"持续领鲜" 八桂茶香沁人心 作者 邓蕾雅 夏日清晨,八桂"茶海"绿意盎然,扑鼻而来的茶香沁人心脾,姑娘们挎着茶篓,摘下新芽,满篓茶青皆 所获。 茶产业是广西的传统特色产业。近年来,广西通过科技赋能、标准引领、"三茶"统筹,逐步实现从"先 发优势"向"持续领鲜"转变,推动了茶产业升级,走出了一条科技引领创新驱动高质量发展之路。 茶叶科学研究所茶叶种植基地。喻湘泉 摄 茶叶种植基地。喻湘泉 摄 品牌建设 打通销售督脉 近年来,广西注重完善品牌建设体系机制,扶持优秀企业品牌,积极打造茶叶区域公用品牌,建设一 批"桂茶"品牌店。目前,广西已打造茶叶区域公用品牌19个,茶叶注册商标近500个,茶叶类绿色、有 机农产品和地理标志农产品认证登记总数达322个。广西六堡茶、横州茉莉花茶、昭平茶等入围"2024中 国品牌价值评价"区域品牌百强榜。 与此同时,广西积极拓展国内外茶叶市场,组织各地茶企参加中国—东盟博览会等各类展销活动,在茶 叶主产区举办广西春茶节系列活动;在梧州市打造广西六堡茶交易中心和公共茶仓,建立由专业茶叶市 场、品牌形象店、电子商务组成的"线下+线上"营销体系 ...