Group 1: Travel Trends During Holidays - The National Day and Mid-Autumn Festival holiday saw a significant increase in travel, with approximately 1.243 billion people traveling across regions from October 1 to 4, averaging over 310 million people per day [1] - There is a notable rise in red tourism, coinciding with the 80th anniversary of the victory in the Anti-Japanese War, with many tourists visiting historical sites [2][4] - Search volumes for red tourism sites like the Nanchang Uprising Memorial and the Military Museum of the Chinese People's Revolution increased by 8 times and 2 times, respectively [4] Group 2: Autumn Travel Popularity - As autumn sets in, there is a growing interest in autumn-themed travel, with keywords like "autumn appreciation" and "red leaves" trending on travel platforms [5] - Hotel bookings for popular autumn destinations have increased by over 30% compared to the previous year, with locations such as Sichuan, Inner Mongolia, and Xinjiang seeing the highest growth [7] - Jiangsu and Zhejiang regions have also experienced a hotel booking increase of over 20%, driven by their scenic autumn landscapes [9] Group 3: Night Tourism Growth - The combination of the National Day and Mid-Autumn Festival has led to a surge in night tourism, with hotel bookings for immersive performances in ancient cities increasing significantly [10][14] - Many popular tourist sites have extended their operating hours to accommodate night visitors, enhancing the overall experience [14] - Unique night activities, such as boat tours and light shows, have been introduced in various locations to attract more tourists [14]

Group 1 - The 2025 National Day and Mid-Autumn Festival holiday is expected to stimulate diverse travel demands, with an 8-day long holiday attracting significant interest in various travel experiences [1] - Nanjing ranks in the top 10 for popular domestic travel destinations, with specific rankings of 8th for overall domestic travel, 6th for self-driving trips, and 9th for free travel packages [1] - The popularity of themed travel products such as autumn viewing, cultural tourism, and red tourism is on the rise, with a notable increase in group travel inquiries and bookings for Nanjing [1] Group 2 - Ctrip reports a 45% year-on-year increase in cross-province travel orders for the holiday, highlighting a shift in traveler preferences towards immersive experiences rather than traditional sightseeing [2] - Nanjing's overall tourism order volume has increased by 60% year-on-year, with major sources of visitors coming from cities like Shanghai, Beijing, and Guangzhou [2] - Tongcheng Travel indicates a doubling in bookings for domestic short trips and a more than 20% increase in spending on long-distance group tours during the holiday period [2]

Core Viewpoint - The tourism market in September has seen a significant drop in prices for flights and hotels, creating an opportunity for consumers to take advantage of off-peak travel [1][2][3] Group 1: Price Trends - September is identified as a "price trough" for the tourism market, with flight and hotel prices dropping significantly after the summer peak and before the National Day holiday [1] - For example, flights from Beijing to popular Southeast Asian destinations are priced between 800 to 1000 yuan, which is about half the price during the National Day holiday [1] - Domestic group tour prices have decreased by over 20% compared to the summer season, with some popular routes seeing even larger reductions [3] Group 2: Consumer Behavior - Nearly 80% of users are choosing to travel during September to take advantage of lower prices, with a notable increase in older travelers (over 50 years old) making up over 40% of this demographic [2] - The preference among older travelers is shifting towards guided and customized tours, particularly those focused on natural scenery and wellness [2] - Younger travelers are increasingly interested in personalized activities such as hiking, camping, and photography, indicating a diversification in travel preferences [2] Group 3: Market Strategy - Tourism companies are advised to tailor their offerings to meet the changing demands of different consumer groups, such as developing slow travel products for older travelers and flexible travel options for younger consumers [3] - Companies are encouraged to utilize digital tools to monitor market changes and create high-value packages that enhance resource optimization and customer experience [3] - As the National Day holiday approaches, it is expected that travel product prices will gradually increase, particularly for outbound and long-distance travel [3]