途牛旅游网数据显示，选择在9月份错峰出游的用户占比接近八成，预计这一趋势将延续至国庆前一 周。从人群结构看，50岁以上银发族和中老年游客成为错峰主力，占比超过四成。他们更青睐节奏舒 缓、服务周到的跟团游和定制游产品，这两种方式在该群体中的占比接近70%，其中自然风光、康养休 闲类线路最受欢迎。 与此同时，秋季主题旅游热度也在快速攀升。行摄、徒步、骑行、露营和旅拍等个性化玩法受到年轻群 体和户外爱好者的追捧。西藏鲁朗花海牧场、云南雨崩、恩施大峡谷、西双版纳热带雨林、中虎跳峡等 徒步路线，以及桂林山水、环洱海骑行等主题产品订单量增长显著。 众信旅游集团股份有限公司媒介公关经理李梦然对《证券日报》记者表示，9月份，旅游市场出现明显 的"换挡"特征。出游主力人群从亲子客群转变为中老年游客，产品偏好也从暑期亲子体验转向人文观光 和观光游览，从国内旅游市场来看，超长线、深度、全面的国内旅游产品需求增长明显。 "我预订的9月9日北京飞昆明单程机票只需400多元，而国庆期间的同一航线最高涨到了1500元以上。与 其挤在高峰期，不如灵活安排假期，轻松省下一大笔。"北京游客程女士选择休年假错峰出行，将云南 定为目的地。像她这样瞄 ...

Group 1: Travel Photography - The travel photography industry faces issues such as aggressive upselling and obstruction of public spaces, leading to negative tourist experiences [1][3] - Hangzhou's Xixi Wetland has implemented a management guideline that divides shooting areas into free and paid zones, requiring advance reservations and limiting the number of commercial shoots to ten groups per day [2] - The need for refined management and industry self-regulation is emphasized to ensure that travel photography enhances rather than detracts from the tourist experience [4] Group 2: Immersive Experiences - The rise of immersive experiences like escape rooms has spurred cultural consumption but also led to unregulated growth and safety concerns [5] - Jin City has established a multi-departmental regulatory mechanism to address the challenges of oversight in the cultural market, promoting proactive governance [6] - Recommendations include developing content classification guidelines and enhancing brand culture to ensure the quality and safety of immersive experiences [6] Group 3: Water Sports - The popularity of water sports in Rizhao's Wanpingkou Scenic Area has prompted the establishment of a comprehensive safety management system involving police, fire, and medical services [7] - A 24-hour monitoring and response mechanism has been created, including the formation of a rescue team equipped with various emergency response tools [8] - The scenic area has protocols for adverse weather conditions, ensuring the safety of tourists through timely communication and operational adjustments [9]

Core Insights - The rise of the "Highland-Borderland" tourism belt signifies a shift from "resource-driven" to "content-driven" tourism, with a focus on intangible cultural heritage, travel photography, health and wellness, and educational travel as the four main consumption pillars [1][10][19] - The concept of "life as travel" is becoming a new trend, with small cities emerging as genuine destinations that resonate with users' emotional values and cultural expressions [1][10] Group 1: Emerging Trends - Trend 1: The "Highland-Borderland" is becoming a new traffic hub, with northwest counties leading the way in tourism growth [2][3] - Trend 2: Content value surpasses resource scarcity, with "culture + story" rewriting the path for small cities to gain popularity [12][14] - Trend 3: Non-material cultural heritage, travel photography, educational travel, and health and wellness are becoming new mainstays of small city tourism, creating a long-term consumption model [19][20] Group 2: Regional Dynamics - The collective rise of northwest counties challenges the perception that "obscure means marginal," as these areas leverage unique ecological and cultural advantages to gain national attention [3][4] - The formation of regional synergies among small cities enhances visitor stay duration and journey richness, providing a foundation for brand collaboration and ticketing mechanisms [7][8][9] Group 3: Content-Driven Tourism - The shift from viewing small cities as mere travel options to recognizing them as content-rich environments reflects a broader change in travel motivations, where experiences are valued over destinations [5][6][18] - Successful small cities are those that can tell compelling stories and create immersive experiences, transforming visitors from passive observers to active participants [14][15][17] Group 4: Consumer Behavior - The rise of educational travel among families indicates a shift towards structured, curriculum-based tourism, enhancing repeat visits and fostering a stable consumer cycle [22][24] - Health and wellness tourism is expanding beyond older demographics to include urban professionals and younger individuals seeking relaxation and rejuvenation [23][24] Group 5: Market Opportunities - The trend of "cold + extreme" is emerging as a new formula for small cities to gain traction, with many lesser-known areas experiencing significant growth without relying on traditional tourism resources [26][28] - The ability of small cities to create unique, engaging content is crucial for attracting younger travelers who seek novel experiences and storytelling opportunities [28][32]

Core Viewpoint - The company, Plutonic Travel Photography, is facing operational challenges, including store closures and customer service issues, while committing to fulfill all confirmed shooting schedules [1][5][4]. Group 1: Company Announcements - On July 18, the company announced it would ensure 100% fulfillment of all confirmed shooting schedules for clients who have made reservations but not yet had their photos taken [2][4]. - The company is prioritizing the stability of its shooting teams and resource allocation to maintain service quality [4]. - For clients who have completed their shoots but have not received their products, the company will establish a special team to expedite photo editing and album design processes [4]. Group 2: Operational Challenges - The company has been operating at a loss in its wedding photography business due to economic downturns, declining marriage rates, and high operational costs, leading to the decision to close unprofitable stores [5]. - The company has acknowledged the impact of negative media coverage and aims to clarify its operational status [5]. Group 3: Customer Service Issues - Customers have reported difficulties in reaching the company's service hotline, which is currently non-operational due to unpaid fees [7][10]. - Many customers are facing challenges in obtaining refunds for deposits, with reports of requests being denied and lack of communication from customer service [7][10]. - Some employees have indicated that they have not received salaries for several months, and there has been no communication from management regarding operational changes [10].