今年双十一收官，蓝月亮以全平台强势战绩进一步验证其在消费大促中的号召力。 在京东平台，蓝月亮一举包揽衣物清洁品类四项关键榜单榜首，包括品牌自营当日与累计榜、POP店铺 当日与累计榜，实现自营与第三方店铺双渠道全面领跑。在唯品会，蓝月亮位居家清日化行业销售 GMV榜单第一(本期及对比数据为指数，并非真实销售额)。 新兴平台战线同样告捷，在抖音平台，蓝月亮拿下家庭清洁品牌榜、衣物清洁品牌榜双榜冠军；在快手 平台，蓝月亮在衣物清洁品牌榜销量领先。 这反映出蓝月亮在传统电商和新兴平台的销售成绩斐然，全渠道协同发力，品牌影响力与产品力在消费 者生活中深度渗透，持续领先同业。。双11的亮眼战绩，也进一步印证了蓝月亮的品牌实力与发展潜力 强劲。 ...

Core Insights - During the "Double 11" shopping festival, JD's corporate purchasing platform reported that over 2,700 product categories experienced a year-on-year transaction growth of 100% [1] - More than 337 brand enterprises saw their transaction amounts increase by over 10 times compared to the previous year [1] Category Summaries - Major appliances procurement increased by 92% year-on-year [1] - Mobile accessories procurement grew by 73% year-on-year [1] - Personal care and health procurement rose by 71% year-on-year [1] - Wire and cable procurement surged by 139% year-on-year [1] - Clothing cleaning procurement saw a 103% year-on-year increase [1] - The purchasing demand from small and medium-sized enterprises is characterized by diversification and quality enhancement [1]