Core Insights - Blue Moon demonstrated strong performance during this year's Double Eleven shopping festival, confirming its market influence in consumer promotions [1] Group 1: Sales Performance - On JD platform, Blue Moon topped four key rankings in the clothing cleaning category, including both self-operated and cumulative sales, leading in both self-operated and third-party store channels [1] - On Vipshop, Blue Moon ranked first in the home cleaning and daily chemical industry GMV rankings [1] - On emerging platforms, Blue Moon achieved significant success, securing the top position in both household cleaning and clothing cleaning brand rankings on Douyin, and leading in clothing cleaning brand sales on Kuaishou [1] Group 2: Brand Strength - The impressive results during Double Eleven further validate Blue Moon's strong brand power and development potential [1] - The company's ability to perform well across traditional e-commerce and emerging platforms reflects its deep penetration in consumer lifestyles and sustained leadership over competitors [1]

Core Insights - During the "Double 11" shopping festival, JD's corporate purchasing platform reported that over 2,700 product categories experienced a year-on-year transaction growth of 100% [1] - More than 337 brand enterprises saw their transaction amounts increase by over 10 times compared to the previous year [1] Category Summaries - Major appliances procurement increased by 92% year-on-year [1] - Mobile accessories procurement grew by 73% year-on-year [1] - Personal care and health procurement rose by 71% year-on-year [1] - Wire and cable procurement surged by 139% year-on-year [1] - Clothing cleaning procurement saw a 103% year-on-year increase [1] - The purchasing demand from small and medium-sized enterprises is characterized by diversification and quality enhancement [1]